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WOMAN: Outstanding Women in Business

WOMAN: Outstanding Women in Business

 

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Old hurdles such as gender barriers have practically been overcome. This is clearly seen in the business world where men and women are sharing opportunities and responsibilities based on qualifications and not gender. In fact, women have contributed greatly to developments in business.

Let’s take a brief look at three such notable women in business; a world-class CEO, an innovative entrepreneur, and a leading consultant, and see how they have helped shape the business world as we know it today.

Carol Bartz (Yahoo!, CEO)

In 2010, CEOs of fifteen Fortune 500 companies were women. One of these influential women in business is Yahoo! President and CEO, Carol Bartz, who became its Chief Executive Officer in early 2009. At that time, Bartz took over the helm of the third most-visited website when its market share was declining. She faced the difficult task of turning the company around and was able to score deals that enabled Yahoo! to maintain and enhance its core business. Despite some expressed doubts that Yahoo!’s position has improved; many believe that Bartz has performed better than expected. Bartz served as CEO at AutoDesk before joining Yahoo!.

Anita Roddick (The Body Shop, founder)

Many successful women in business are also ground-breaking entrepreneurs. One such woman was Anita Roddick, founder of the cosmetics firm, The Body Shop. Roddick started her company in England in 1991 and, over the years, it grew to become the world’s second largest beauty products franchise. But The Body Shop is more than just a successful venture; it is a revolutionary way of doing business as well. It was founded on the principles of “ethical consumerism” and fair trading practices, which contributed to the brand’s image. Roddick died in 2007.

Linda Solomon (Deloitte Consulting)

Expert women in business can also be found in the consulting industry. Linda Solomon is a leading consultant at Deloitte. Solomon has a considerable consulting career which began in 1990. She now serves as head of the Deloitte’s Homeland Security consulting services, which is one of the firm’s most important divisions. Solomon has implemented a successful financial optimization program in her sector as well. Solomon was named one of the top 25 consultants in 2010 by ConsultingMag.com.

These three women are only a few examples of how women have influenced the business landscape. This proves that in business competence, not gender, determines success. Women now have better chances of landing in topnotch positions, gone are the days that women are left in their houses to take care of the family home.

 

Hope you enjoyed this article.  There are many many women in business today!! Please share with us your favorite or even about yourself !! We would love to hear from you…

 

Make it a great day!!

 

Adele & Christina

Virtual Marketing Empire

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WOMAN: A Brief Look into the History of High Heel Shoes

A Brief Look into the History of High Heel Shoes

 

high heel shoes

Loved this article…hope you enjoy it too….

The high heel shoe; no other fashion or accessory has caused women more pain and suffering through the centuries, be it physical agony or financial insolvency. Yet still, the bond between women and high heel shoes remains untarnished. Many (especially men) have tried to understand the relationship between a girl and her high heel shoes, but to no avail! What can one say, other than the fact that it must be love?

Shoes have been around for years, originally as a practical tool and mode of, erm, transportation. They arose from a need to walk places, but due to human nature and evolution, soon became a status symbol and a huge part of the fashion world. The nobles were the first to wear shoes to increase their height. Between the 15th to 17th century the longer and pointier the toes of your shoes were, the more higher your status in society was considered to be. These days, however, shoes are somewhat less of a status symbol, with the whole demolition of the Kingship concept; and have become more readily available, with a larger range of more fun, fashionable, elegant and alternative styles!

The Good, the Bad and the Ugly?  Different Types of High Heel Shoes

High heel shoes come in a variety of styles, from peep toe high heel shoes, sling-back high heel shoes or stiletto high heel shoes. The list is endless but it shows how far styles have evolved within the high heel shoe industry. With such a high demand these days from women to have the perfect pair of high heel shoes with every outfit, high heels have become a must have accessory for every fashion conscious woman.

What celebrities are known for their high heels?

Celebrities such a Sarah Jessica Parker, Victoria Beckham and Gwen Stefani have all become high heel shoes style icons. Sarah Jessica Parker, most famously after demonstrating some truly amazing styles in Sex and the City all based around a pair of fabulous high heel shoes, played Carrie Bradshaw in the US hit show and was completely obsessed with high heel shoes, including branded shoes such as Manolo Blahniks and Jimmy Choos. Every girl who has a sense of style can relate to Carrie�s obsession with high heel shoes, and the well kept fashion secret that no outfit is an outfit without a pair of fabulous high heels.

Some designers have unfortunately taken the concept of high heel shoes a little bit too far. East London born Alexander McQueen decided to experiment with high heel shoes that have not one, but two heels.

Manolo Blahnik and Marc Jacobs decided to go the opposite way by designing high heel shoes, without a heel.

So yes, there are many weird and wonderful styles of high heel shoes out there, but with such a range and varied selection, it is easy to see why there is such a hype around high heel shoes.

Where is the Best Place to Buy High Heel Shoes?

You can buy shoes almost anywhere nowadays, from the high street, ordering off catalogues; in department stores to looking for vintage styles from thrift stores. If you want to buy high heel shoes that not everyone will be wearing, then the best place to look is online.

Websites like http://www.pozeonline.co.uk are ideal to shop for high heel shoes. This website offers a fabulous range of high heel shoes that are that little bit different from the typical high heel shoes that you would find on the high street.

With a sexy range of high heel shoes, platform shoes and thigh high, knee high and ankle boots online, it is fair to say that you would not have to worry about someone turning up in the same high heel shoes as you on a night out – well not if you shop from here.

 

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Virtual Marketing Empire

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When Should You Post Your Social Media Content? Is There A Magic Time?

When Should You Post Your Social Media Content? Is There A Magic Time?

 

 

When Should You Post Your Social Media Content? Is There A Magic Time?

How do you successfully get the most views to your social media updates? It seems almost impossible and can be a major letdown when you see someone randomly go viral. Just how does one do that? Did they use a different word than you? Or, did they simply find a magic time to post to social media? When it comes down to it, many people realize that they need to find that social media time sweet spot, but it is, yet again, something that seems unattainable. In this blog, we are going to talk about the various social media networks and when is a good time to post to each.
When Should You Post To Facebook?

Facebook is something we all know as a social site that helps us waste time when we no longer want to be in the office or to pay attention to things going on around us. Many office workers find that they will start to peruse Facebook when they are in a workday slump, especially towards the end of the week, according to Buffer. In fact, engagement rates on Facebook are at about 18% on Thursdays and Fridays – you know, those pesky days that stand in between you and the weekend. This is an optimal time to post your information because it has a higher likelihood of being seen. Buffer also points out that 86% of posts are made Monday through Friday, with a few posts on Saturdays. Buffer does say that another study points out that while actual posting is down on Saturdays, engagement with businesses is up to about 32%. These statistics show that the optimal time to post on Facebook is towards the end of the week.
When Should You Post To Twitter?

Twitter is a hard social media network to pin down when it comes to optimal posting times. It seems more people use Twitter on their mobile devices, which gives them quicker and easier access to view tweets. Because of this, many people will check their accounts multiple times a day. Regardless of this difficulty, Hubspot was able to get a decent amount of statistics together to help find optimal posting days for Twitter. It seems Twitter gets the most views Mondays through Thursdays around 1 to 3PM and the worst times to post are every day after 8PM and Fridays after 3PM. While this is all up in the air depending on your client base, Hubspot also points out that they can truly say what brings about more interaction – posting photos. Here are some fun stats about tweeting photos:

You have a 36% increase in clicks.
A 31% increase in site visits.
A 41% increase in retweets.
A 48% increase in favorites.
A 33% increase in changing visitors into leads.
A 55% increase in leads.

While you’re working to find that sweet spot for timing, know that it is solid fact that you will bring in more views and leads simply by posting a photograph.
When Should You Post To LinkedIN?

Because LinkedIN is specifically used for businesses and business professionals, it is oftentimes used right before the workday begins and right after it ends, according to Entreprenuer.com. Entrepreneur also says that it is often used on Tuesdays and Thursdays around those times. If you make a post during normal working hours, it is less likely to receive views or bring in any clicks and visits. Try posting your LinkedIN material on Tuesdays and Thursdays specifically at around 7-8:30AM local time and avoid posting Mondays through Fridays between 1 and 5 PM.
When Should You Post To Google+?

G+ is yet another social media site that is best posted to in the morning. On the same infographic provided for Twitter, Hubspot says that the usual time people are on G+ is 9 – 10AM. The best time to receive the most engagement on your G+ updates is Wednesdays at 9AM. You will get more interaction and +1’s for posts made on those days. The worst time that Hubspot found for posting on G+ is very early mornings when people are either commuting to work and are too groggy to function fully or in the evenings when they are spending time with their family. An important fact about G+ and demographics is, according to Hubspot, it is growing rapidly with people between the ages of 45 and 54 years old. Keep this in mind as you post to G+ and make it friendlier for that demographic.
Learn Which Times Work The Best For Your Social Media

While these statistics are really helpful, it is wise for you to learn what times work the best for your specific audience. You can give the above a try, but if you notice you have little to no engagement on the suggested times, you should start to tweak it. Try earlier, if that doesn’t work, try later. The times vary for each business and person. Some people have more luck with posts made late at night because their audience is still awake while some have luck with early morning posts.

Either way, you have to make sure you know what your audience wants and when they are online. You can find this out by looking at your analytics, or by simply asking your clients what times they are usually online. In fact, this is an integral part to having a successful social media strategy; your clients can help you improve everything regarding your social media presence. Try these times out and start tweaking until you reach the time slot that works the best for you!

The post When Should You Post Your Social Media Content? Is There A Magic Time? appeared first on Express Writers.

Photo Credit: Publishing and Timing/shutterstock

 

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Adele & Christina

Virtual Marketing Empire

 

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Twitter Marketing To Boost Your Business Growth

Twitter Marketing To Boost Your Business Growth

 

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As the world’s second most popular social networking site, Twitter is a marketers’ dream. 

However, some people still see Twitter as a teenager’s platform to share what they had for lunch and what they bought at the mall. The stigma around Twitter is that it’s all twaddle and nonsensical conversation, without any real-world bearing. 

The majority of the Twitter users are far from that very small portion. From some of the top Fortune-500 companies and internationally ranked businesses, Twitter is a multifaceted media platform that provides marketers the ability to engage in real-time dialogue with customers, promote products and create buzz.  Twitter marketing can truly boost your business growth…

1. Have an Ear to the Chatter 

The Internet is king. Whatever needs to be said, posted, shared or argued about is online. The world’s pulse is rhythmically beating to the tune of wi/fi. Twitter’s beauty is the fact that it’s an instantaneous connection to the collective conversation. 

Twitter offers an incredible insight into what your customers, competitors and colleagues are thinking, saying and feeling about you, your products and your image. 

2. Connect with customers 

Twitter is the equivalent of sitting down with all of your customers at once over a cup of coffee. The intimacy and relationship building is what separates Twitter from any other social media available. 

At its root, Twitter is a conversational tool. 

Pose questions to your customers. Challenge the Twitterverse to improve your latest product. Listen to what they have to say about your customer service representatives. Provide a safe place for your customers to register complaints and genuine feedback. 

3. Connect with businesses 

Create new B2B connections through your Twitter page. The best way to begin these new relationships is to follow industry leaders and companies that you respect. Engage in thoughtful Twitter-banter, and as often as you can, Re-Tweet relevant Tweets. 

Twitter broadens your scope: you’ll stumble upon industries that you may have never considered as a potential partner or inspiration for business practices. 

4. Promote products 

Though this list seems to be in no apparent order, but it rather is. These four reasons outline why marketers need to have a Twitter presence, but it/s also a blueprint for success and how you need to approach your account. 

Promotion or creating a buzz should be the very last thing you tackle in the Twittersphere. After you’ve focused on listening and connecting, then promoting your products becomes a part of the conversation rather than a blatant or cheesy attempt to drive sales. 

Twitter is an on-going conversation. Would you ever ask a new acquaintance to borrow their car on the very first meeting?

 

Hope this article brought you value.  Please comment or tweet below

 

Make it a great & Prosperous Day!!

 

Adele & Christina

Virtual Marketing Empire

 

 

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Some value articles:

http://blog.hubspot.com/marketing/topic/social-media


5 Most Common Direct Mail Mistakes

 

5 Most Common Direct Mail Mistakes

 

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There’s nothing worse than witnessing your money being wasted on a direct mail campaign that just didn’t get your phone ringing or send customers through your door. When it happens, it’s likely not the direct mail delivery method, but your actual campaign that flopped.

 

 

Here are the five most common mistakes most businesses make: 

1. Your direct mail list targeted the wrong customer: Not spending enough time and money on the list itself that targets your best type of consumer is a major campaign deal-breaker. Quite often we throw a campaign together without a thought to what kind of marketing list we are going to use. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we rushed to purchase without checking the validity and the integrity of the list broker has let us down. 

Due your diligence and find a reputable list broker and explore the quality of the list. The types of consumers on the list can sometimes change the direction of what kind of marketing message you are going to use if you happen to find another target market ready to buy your product or service. 

2. Your direct mail campaign wasn’t tested: Testing your campaign is a necessity. More than half of our customers will give us their direct mail campaign, the list and then fail to provide us with some parameters on changing how the mailing piece looks. There are so many things to test such as the color of the envelope, size of the piece, the message, making it lumpy and so on. 

To test the headline, the direct mail piece design, the overall message and power of the call to action, put yourself in the mindset of your customer and be a test junkie. You will find you will be consistently doubling and tripling the money brought in on a campaign when you test the effectiveness of the campaign. 

3. Your direct mail campaign didn’t separate features from benefits: Stress the benefits to the customer in your marketing message as opposed to the features of your product or service. The customer does not care about the fancy features of your product. As a matter of fact, they do not have the time to listen to how great you are; they want results. What kind of results can your customer achieve by using your product? 

Features are the objective facts about your product or service (size, color, appearance, usability) while benefits state what the product or service does for a customer (makes money, saves money, heals, saves time, etc.) Make sure you clearly tell your readers what your product or service can do for them and how they will benefits from using it. 

4. Your direct mail campaign didn’t have a call to action: Even if the intent of your campaign is to reach potential customers and make them aware of your product or service, you still need to have an offer. What is a campaign good for if you do not have an offer? Even just asking for the order in your message is good enough to get you results. 

Your readers need to be prompted to take action and it’s your job to offer the right incentive for them to do so. Research what kind of offers you are going to make and be sure it is compelling and benefit driven. 

5. Your direct mail campaign was a one-time deal: On average, people need to see or hear an advertising message seven times before they take some sort of action. Mailing out a campaign just once doesn’t do the trick. It’s called a “campaign” for a reason and entails multiple mailings to be the most effective. It’s not your customer’s job to keep your information and recall it when they need it; it’s your job to always be in front of them. 

Be sure to follow-up with your potential customers, either by multiple direct mailings or phone calls or a combination. It’s important to time your campaign well and stay top-of-mind, especially when your customer is in need of your product or service. 

A direct mail campaign is an investment with the potential for great returns. Don’t make the common mistakes many businesses do. With a winning marketing combination and the right tools and messages, your campaign can come out shining.

 

Hope this brought you value.  Please comment or tweet below!!

 

Make it a great day!!

 

Adele & Christina

Virtual Marketing Empire

 

 

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Some valuable articles on direct mailing:

http://www.dmnews.com/5-direct-marketing-mistakes-and-how-to-avoid-them/article/317389/

http://www.targetmarketingmag.com/article/6-preventable-direct-mail-mistakes-that-could-cost-thousands/1

 

 

 

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6 Reasons Why Your Online Business Might be Struggling

 

6 Reasons Why Your Online Business Might be Struggling

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You started out with a fantastic idea, so why isn’t your business performing the way you thought it would? Let’s look at six common barriers to online business success.

#1) You targeted the wrong niche — or you didn’t target a niche at all.

Before you even think about putting up a website promoting your product or service, you need to be able to answer these questions: Is there a demand for my idea? How much competition is there for my product or service? Who are my top competitors? Do I stand a realistic chance of outranking them (particularly in the organic search results)? Last, but not least: Where is the industry headed? Is my product or service gaining momentum or is it on a downward trend?

After you’ve investigated these questions, there’s a good chance you might need to reevaluate your business idea, but don’t get discouraged. It’s not necessarily a bad idea — you might just need to put a new spin on your product. Maybe you need to target a smaller segment of the market. Remember, the more specific your niche, the better chance you’ll have of climbing to the top of the search engines and the less money you’ll have to spend on directly competitive forms of marketing such as pay-per-click campaigns.

#2) You don’t have a clear business model for your website.

While it seems like common sense to begin your business with a clear business model in mind, many new online business owners start with a vague idea at best when it comes to monetizing their website. This is not surprising if you’ve heard the hype surrounding online business and the false idea promoted by a handful of Internet marketers that online business is as easy as throwing up a website.

There are various methods of monetizing your website online. One of the most common of these models is selling advertising through Google’s AdSense program. However, in many cases, advertising revenue isn’t substantial enough to base your entire business model on. Consider other options: If you’re running an information site, you could consider offering an informational product such as an e-book. You could also charge a fee for premium subscribers to your content.

#3) You’re trying to do too many things at once.

Every online business owner knows that the Internet is full of distractions, making it difficult to focus on the task at hand. Keeping a day planner can be useful, but don’t abuse it by filling it in with an unrealistic amount of tasks to complete. Focus on one or two important tasks per day.

Next, combat distractions by eliminating information overload. Often, this comes in the form of excessive e-mail subscriptions. While educating yourself is important, don’t fall into the trap of spending many hours of your day consuming blog posts, e-books, and emails about how to improve your online business. Instead, get out there and work on your business, one step at a time. To join the ranks of successful online business owners you need patience, persistence, hard work, and above all, focus.

#4) You’re being a control freak.

Many of the most successful online business owners are expert outsourcers. While outsourcing might seem like the department of Fortune 500 companies, there are two very good reasons for small businesses to outsource: 1) To save time, and 2) To maintain an image of professionalism in every aspect of your business.

While it certainly helps to be a jack or jill of all trades in the diverse world of online business, it’s crucial to find the right balance. Time is your most valuable asset. With that in mind, it’s often a better investment to give up ultimate control in the name of saving more time to invest in furthering your business and going after your ultimate vision.

Being a control freak can also come at the expense of quality. If you’re not absolutely certain you can perform a task with proficiency, it’s best to hire a qualified professional to handle the job. This especially applies to visible elements of your website such as website design, logo creation, and content development.

#5) You’re not sure how to market your product or service.

The opportunities to promote your business on the Internet are unlimited. However, these strategies are easily missed if you don’t know where to look for them. As an online business owner, you have two options when it comes to marketing your business: Learn the tricks of the trade yourself, or hire an expert SEO or social media consultant to do the job for you. Just make sure it gets done properly, and remember time is your most valuable asset. Be sure to read “How to Choose an SEO Guru for Your Website.”

If you want to learn how to do it yourself, begin with a broad overview of the various advertising and marketing techniques that are specific to the Internet. Some of the big ones include pay-per-click, social media, press releases, blogging, and search engine optimization (SEO). Educate yourself on each of these and find out which strategies work best for your own business by testing. Get help with some vital factors for SEO planning.

Finally, know that simply having the pillars of a smart marketing strategy in place is not enough. You have to measure your progress and continue to make refinements. You can quickly get started on this task by signing up for an account with Google Analytics, the free standard in web metrics software.

#6) You bought into the get-rich-quick dream.

The greatest barrier to online success is unrealistic expectations. Unfortunately, this has become an epidemic due to get-rich-quick schemes promoted by a handful of Internet marketing gurus. It’s tempting to get caught up in the hype, but don’t. The best defense against this kind of toxic thinking is to avoid any kind of system that promises easy riches and, as they say, mind your own business — you’ll be grateful in the long run.

We hope you enjoyed this article on Business Struggling and it brought you value Your feedback is important to us. Please comment or tweet below.

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Virtual Marketing Empire

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Some articles that will bring you value:

http://www.inc.com/jeff-haden/how-to-turn-around-a-struggling-business.html

http://womeninbusiness.about.com/od/strugglingbusinesses/a/problem-2.htm

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The Shocking Reason Some Businesses are Still Struggling in the Online Marketing

The Shocking Reason Some Businesses are Still Struggling in the Online Marketing

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Why do you think so many marketers have a hard time cutting through the clutter and reaching more customers online? Take a guess before you read the next line because in a moment I’ll show you some data that might surprise you.

Do you think marketers struggle because they don’t have a social presence? Do you think it’s because their competitors are outranking them? Is it bad content? A poorly designed website?

Or what if it was something that very few marketers are even thinking about? Just take a guess at what the biggest obstacles are, and let’s see what the data says about how close you are…

The Naked Truth About Online Marketing

Go to any authority website or magazine and look for an article on business growth. I bet you my shirt that 99% of them give marketing advice. Everyone seems to think it’s about marketing. Could this be why only 1% of 1% of small businesses ever grow? The data suggests that if you want to grow your business, you might need to look to the internet for more than just marketing.

For starters, did you know that (according to MediaPost), 45% of B2B businesses are now using some kind of automation software, but less than 20% of small businesses have started automation in their marketing?  The study also found that small companies who use automation tools in their marketing are almost 50% MORE likely to report revenue growth.

Think about that one for a moment, are your competitors using automated marketing tools? Are you okay with them having something which you know will increase their sales? Meanwhile, are you trying to increase your sales by using out of date methods and technology?

So if you want to grow your business using the internet, marketing isn’t the only thing you need to consider. You also need the right technology.

That’s not that only paradigm buster either.

Depending on the stats you read, anywhere from 7 to 9 out of ten customers will consult online peer reviews before making a buying decision. Yet only 43% of B2B leaders believe their company could respond to a negative online review or post within 24 hours. More than 10% of companies stated that they don’t doanything to respond to negative comments (source: The Backup List).

Most marketers are obsessed with making sales, while customer service is viewed as an afterthought. But over a trillion dollars which are spent OFFLINE are spent by customers who claim that their decision was “web influenced.” (source: Forrester Research). What are those customers looking for?

Advertisements or peer reviews and high quality information? Do you think your customer service practices impact whether your customers leave positive or negative reviews online?

Do You Know What Your Customers Really Want?

Finally, e-Strategy Trends, reported that while 76% of marketers believe they know what their customers want, only 34% have bothered to ask. Are you starting to see the trends here? Marketers are still applying the same “in your face” direct marketing tactics and thinking that’s the key to business growth.

But the internet has changed the way people make buying decisions. If you want to stand out today, you need to educate your prospective customers, not just market to them. You need to take great care of your existing customers and watch your online reputation like a hawk.

If you’re not doing this, you might be one of the 76% of marketers who assumes that they know what their customers want. If you’re ready to team up with a company who can increase your positive online reputation and your rankings, you need to call MSI right now. Don’t just assume you know what to do. If you’re not growing today, chances are you won’t start growing until something changes.

We hope you enjoyed this article on Business Struggling and it brought you value.   Your feedback is  important to us & very much appreciated.  Please comment or tweet below.

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Virtual Marketing Empire

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