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5 Most Common Direct Mail Mistakes

 

5 Most Common Direct Mail Mistakes

 

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There’s nothing worse than witnessing your money being wasted on a direct mail campaign that just didn’t get your phone ringing or send customers through your door. When it happens, it’s likely not the direct mail delivery method, but your actual campaign that flopped.

 

 

Here are the five most common mistakes most businesses make: 

1. Your direct mail list targeted the wrong customer: Not spending enough time and money on the list itself that targets your best type of consumer is a major campaign deal-breaker. Quite often we throw a campaign together without a thought to what kind of marketing list we are going to use. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we rushed to purchase without checking the validity and the integrity of the list broker has let us down. 

Due your diligence and find a reputable list broker and explore the quality of the list. The types of consumers on the list can sometimes change the direction of what kind of marketing message you are going to use if you happen to find another target market ready to buy your product or service. 

2. Your direct mail campaign wasn’t tested: Testing your campaign is a necessity. More than half of our customers will give us their direct mail campaign, the list and then fail to provide us with some parameters on changing how the mailing piece looks. There are so many things to test such as the color of the envelope, size of the piece, the message, making it lumpy and so on. 

To test the headline, the direct mail piece design, the overall message and power of the call to action, put yourself in the mindset of your customer and be a test junkie. You will find you will be consistently doubling and tripling the money brought in on a campaign when you test the effectiveness of the campaign. 

3. Your direct mail campaign didn’t separate features from benefits: Stress the benefits to the customer in your marketing message as opposed to the features of your product or service. The customer does not care about the fancy features of your product. As a matter of fact, they do not have the time to listen to how great you are; they want results. What kind of results can your customer achieve by using your product? 

Features are the objective facts about your product or service (size, color, appearance, usability) while benefits state what the product or service does for a customer (makes money, saves money, heals, saves time, etc.) Make sure you clearly tell your readers what your product or service can do for them and how they will benefits from using it. 

4. Your direct mail campaign didn’t have a call to action: Even if the intent of your campaign is to reach potential customers and make them aware of your product or service, you still need to have an offer. What is a campaign good for if you do not have an offer? Even just asking for the order in your message is good enough to get you results. 

Your readers need to be prompted to take action and it’s your job to offer the right incentive for them to do so. Research what kind of offers you are going to make and be sure it is compelling and benefit driven. 

5. Your direct mail campaign was a one-time deal: On average, people need to see or hear an advertising message seven times before they take some sort of action. Mailing out a campaign just once doesn’t do the trick. It’s called a “campaign” for a reason and entails multiple mailings to be the most effective. It’s not your customer’s job to keep your information and recall it when they need it; it’s your job to always be in front of them. 

Be sure to follow-up with your potential customers, either by multiple direct mailings or phone calls or a combination. It’s important to time your campaign well and stay top-of-mind, especially when your customer is in need of your product or service. 

A direct mail campaign is an investment with the potential for great returns. Don’t make the common mistakes many businesses do. With a winning marketing combination and the right tools and messages, your campaign can come out shining.

 

Hope this brought you value.  Please comment or tweet below!!

 

Make it a great day!!

 

Adele & Christina

Virtual Marketing Empire

 

 

Article Source

Some valuable articles on direct mailing:

http://www.dmnews.com/5-direct-marketing-mistakes-and-how-to-avoid-them/article/317389/

http://www.targetmarketingmag.com/article/6-preventable-direct-mail-mistakes-that-could-cost-thousands/1

 

 

 

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Why Blog ?? 5 Strong Motivations

Why Blog ?? 5 Strong Motivations

 

 

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Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back! 

Here is a look a 5 different reasons or the motivations behind why many blog! 

To Help Others

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away! 

Share Experience 

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain! 

Self Gratification 

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal! 

Offer Insight 

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest! 

Motivate People 

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable. 

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

 

Hope this article brought you value.  Your comments are greatly appreciated!!

 

Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

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Reasons An MLM Home Business Could Be Right For You

 

Reasons An MLM Home Business Could Be Right For You

 

MLM

 

Do you want to start a home business, but are not sure what the best type would be for you? Then you need to know the main reasons why an mlm home business may be just what you need to get your own business started at home.

There are many different reasons multi level marketing makes the best business for many people. Here are the reason that you need to know so you can decide if this is the best business type for you to start. 

1. You will get everything you need to get started – With this type of business, you just need to find a network marketing opportunity that is right for you. Then sign up for it and get started.

You will be given a website, training, marketing materials and other things to help you get started. There will be other things needed along the way to build your business to be successful, but to get you started; you will have all of that provided for you as soon as you sign up with the right opportunity.

2. Teamwork and support – One of the best things about this type of business is that you will not be building your business on your own. You will also gain the support of your team members.

You will also learn how to do teamwork to make your business more successful. Teamwork and support are vital for any trying to succeed in business, no matter what type of business you have.

3. Unlimited income – You are the one that gets to decide how much your income is going to be. The hard work, time and effort you put into building your business, the more money you can make.

There have been many people that have achieved financial freedom with a network marketing business and you can also if you are willing to work and do whatever it takes to help you achieve that goal.

Just don’t expect the unlimited income to happen right away. It will require hard work, time, effort and many other things to make this happen for you. You are the only one that can decide how much money you are going to make, so dream big and work hard and before you know it, you will start seeing this dream and others come true.

These are the main reasons that mlm could be your best type of home business to get started. Now it is your choice about whether this business is right for you so make up your mind. Just be sure you consider your decision carefully, so you can be sure that the right one is being made from the beginning.

 

Please comment below.

 

Make it a great day!!

Adele Coco Roberts

Virtual Marketing Empire

 


How to Come Up with a Good Domain Name for Your Online Business

How to Come Up with a Good Domain Name for Your Online Business

domain name

There are times when we have no trouble finding a suitable domain name, but then there are those times when it just makes you crazy. If you want your online business to stand out from the rest, then you should waste absolutely no time in choosing a worthy domain name for your website. Some registrars are more organized than others, and the ones who are not can be quite difficult. You really have to pay attention to what you are doing when dealing with all the things they throw at you. Here in this article we will review the critical items necessary to ensure your next domain name is exactly what you want and need…a good domain name for your online business. 

There is nothing sweeter than stumbling upon a domain that is short and available. A long time ago everyone and their brother were snapping up all the great – short, domain names. It is pretty much impossible to find a very short domain that is worth something, but if you have the money you can sometimes find the one you want. Generally speaking, people like to stay away from the longer names, but you can sometimes find a good short one in a .org or .net extension. So spend some time on this because your domain name is going to be central to your online business. You never know, after you develop the site you may opt for putting it up for sale, so a better name will command a higher resale value.

You will still have the best experience with dot com extensions, but the org and net choices have been accepted and are no problem to use. These are the popular domain name extensions that are recognized by people and are also liked by the search engines. There are many other domain extensions available in the market, but they don’t hold much value in the long run. Even if you intend to sell your domain name in the future, you won’t get a good price if your domain extension is not popular.

Most domains, if not all, that have numbers in them tend to not do well. Some people type domains into their browsers, and things like hyphens are really awkward to type. You know how it is when you want to type a domain and it is just a pain to do. It’s a risk that’s not worth taking, especially when each of your visitor is valuable to your website’s success. There really is no need to anguish over finding a good domain name. The more you engage in domain name research, in time you will automatically know how to find a few good domain names  for yourself .

I hope you found this post helpful to find your perfect domain name!

Make it a great day!!

Adele Coco Roberts

Virtual Marketing Empire

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Why Blog ? 5 Strong Motivations

Why Blog ? 5 Strong Motivations

blogging

Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog! 

 

helping others

                                               Help Others 

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

images
Share Experience 

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

self gratification
Self Gratification 

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

 

insight

                                               Offer Insight 

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

download
Motivate People 

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation to blog  is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

Have a wonderful day!!

Adele Coco Roberts

Virtual Marketing Empire

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Simple ways on how to succeed in MLM (affiliate or network marketing)

Simple ways on how to succeed in MLM (affiliate or network marketing) 

teamwork

 

In today’s economy, working from home makes more sense than taking on a second job. Being a small business entrepreneur can be hard at first. However, by utilizing multilevel techniques, you can earn some cash, communicate with others, and assist people by being independent agents. This article has many useful tips to help you start and succeed with multilevel marketing (MLM).
Multi-level marketing can be a game where you fight to sign up the most people. Instead your mindset should be focused on helping others succeed.

TIP! Visualizing your success is really important when it comes to network marketing. This may sound overly trite and extremely generic, but in this type of marketing, seeing the future is important as the size of your network determines your level of success.

 

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Quality is always more critical to success than quantity. If you want to be truly profitable, and succeed in MLM, you have to find workers with the drive to succeed, and the willingness to make the effort to establish their own down lines.
As with many things, being a successful network marketer can be a matter of visualizing your success. This may sound overly trite and extremely generic, but in this type of marketing, seeing the future is important as the size of your network determines your level of success. Visualizing a successful future, and how to get there, can make it happen
Do not let your mistakes keep you down, learn from them and move on. Write down the areas you failed at, and understand why it happened. Knowing your weaknesses is the only way to correct them. Always learn from your failures, and apply that knowledge to avoid the same mistakes in the future. Likewise, repeat those things that are successful.

TIP! Instead of accepting failure, learn from your mistakes because it will allow you to keep inching forward. It is crucial to admit to your failures and understand how to correct them.

 

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Get a white board and write your goals on it as a constant reminder of what you are working for and of your long term strategy. Ask yourself about what you wish to gain by starting a business. Is it a yacht, fast car or mansion, or something else?
You need to be an expert on the products you sell. The passion and excitement you have about your products shows through to readers in all of the marketing materials you put together. If they see the excitement you generate, they will believe in you and the network. You can give more believable reviews that will appeal to prospective customers if you really know and believe in your product.
Follow what others are doing to succeed. Get advice from professional marketers. Take a look at what they have succeeded in and make their attitude your own. Patterning your own business approach after those who have gone before you can greatly enhance your own way up the ladder of success. We shouldn’t just learn from the mistakes we make. We should also learn from other people’s successes.

TIP! Social networking sites are a great starting point for network marketing, until such time as you can establish your own website. Even a well-designed, active, interesting blog will do the trick.

 

social networking

You can outsource work to another company while you are engaged in multilevel marketing. This can be especially beneficial if you’re short on the manpower or capital required by this advertising form. Outsourcing small tasks gives you more time to manage the important stuff.
As you generate content for your website or materials, you must be willing to think in new and non-traditional ways. Make sure your content is thorough and complete.
Be aware that a budget is an important part of your network marketing plan. It’s very important, not just to make sure you can afford to pay expenses, but also because you need to be sure you are re-investing enough money to grow your business. Your budget will help to lay it all out, and give you an overall picture of your expenditures.

TIP! Schedule time with friends and family to maintain healthy relationships and relieve stress. You may find that you must schedule more time for business initially.

 

mlm grow

 

 

Multilevel marketing is a business arrangement in which major corporations rely on individuals to locate contacts and build access to the target market. Apply this article’s tips and advice to help you begin your independently run network marketing business.

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Hope this article brought you value!!

 

Have a wonderful day!!

 

Adele Coco Roberts

Virtual Marketing Empire


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