Tag Archives: twitter

Twitter Marketing To Boost Your Business Growth

Twitter Marketing To Boost Your Business Growth

 

twitter

 

As the world’s second most popular social networking site, Twitter is a marketers’ dream.

However, some people still see Twitter as a teenager’s platform to share what they had for lunch and what they bought at the mall. The stigma around Twitter is that it’s all twaddle and nonsensical conversation, without any real-world bearing.

The majority of the Twitter users are far from that very small portion. From some of the top Fortune-500 companies and internationally ranked businesses, Twitter is a multifaceted media platform that provides marketers the ability to engage in real-time dialogue with customers, promote products and create buzz.

1. Have an Ear to the Chatter

The Internet is king. Whatever needs to be said, posted, shared or argued about is online. The world’s pulse is rhythmically beating to the tune of wi/fi. Twitter’s beauty is the fact that it’s an instantaneous connection to the collective conversation.

Twitter offers an incredible insight into what your customers, competitors and colleagues are thinking, saying and feeling about you, your products and your image.

2. Connect with customers

Twitter is the equivalent of sitting down with all of your customers at once over a cup of coffee. The intimacy and relationship building is what separates Twitter from any other social media available.

At its root, Twitter is a conversational tool.

Pose questions to your customers. Challenge the Twitterverse to improve your latest product. Listen to what they have to say about your customer service representatives. Provide a safe place for your customers to register complaints and genuine feedback.

3. Connect with businesses

Create new B2B connections through your Twitter page. The best way to begin these new relationships is to follow industry leaders and companies that you respect. Engage in thoughtful Twitter-banter, and as often as you can, ReTweet relevant Tweets.

Twitter broadens your scope: you’ll stumble upon industries that you may have never considered as a potential partner or inspiration for business practices.

4. Promote products

Though this list seems to be in no apparent order, but it rather is. These four reasons outline why marketers need to have a Twitter presence, but it’s also a blueprint for success and how you need to approach your account.

Promotion or creating a buzz should be the very last thing you tackle in the Twittersphere. After you’ve focused on listening and connecting, then promoting your products becomes a part of the conversation rather than a blatant or cheesy attempt to drive sales.

Twitter is an on-going conversation. Would you ever ask a new acquaintance to borrow their car on the very first meeting?

 

I love Twitter!!! Hope this post has brought you value!!  Please comment or tweet below.

 

Make it a great day!!

 

Adele & Christina

Virtual Marketing Empire

 

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Additional articles of value:

https://blog.twitter.com/

http://mashable.com/category/twitter/


The Worst Mistakes To Make On Social Media

The Worst Mistakes To Make On Social Media

 

Image via blogs.technet.com

This is a quick tip, but it’s a very important one. You’ve likely noticed that your social media apps allow you to log in with more than one account. Simple users only have on Twitter account, but when you’re taking your business to the internet for more exposure, you’ve probably created a Twitter account specifically for it. You’ve got business and personal matters getting too close for comfort.

Remember:

  • Review what you post before you send it off into the internet. Once it’s there, it’s as good as permanent no matter how quickly you delete it.
  • If you post something inappropriate and you have amassed an audience, you’d better be ready for the backlash.
  • Always, always, always double check to be sure what account you are posting to.

Using social media for business is a lot of fun, but you will realize that your tone is very important and you don’t want to say anything that could cause people to form an incorrect opinion of your business brand. For most people, there’s a huge difference between who they are and what they want their business to represent. Branding is important, so the way you speak online is going to say a great deal about what happens behind the scenes.

Always be aware of what you are posting. If it helps, you might have two cell phones, one for person use and the other for business use. The business phone can be the one that remains logged into social media business accounts so that you make no accidents when posting updates and photos. You wouldn’t want to confuse people when they suddenly see a picture of your grandmother on your business’s Instagram account.

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Make it a great day!

Adele  & Christina

Virtual Marketing Empire

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Why Bother With Twitter In The First Place?

Why Bother With Twitter In The First Place?

 

twitter

Why bother with Twitter? Twitter is a system of communication that can help your business engage with potential customers. Its one part press release, one part customer service line, and one part Frat party. There are countless ways you can connect with others using Twitter. There are also countless ways to waste time on twitter. The key is to be focused on connecting with those that have interests in line with your business. People often complain or ask for help on Twitter. This is a real opportunity. The press release concept is also a powerful way to get exposure if you don’t over do it.
Twitter is a very contagious trend. Asking, Why bother with Twitter? It may come as a surprise to many business owners. Truly, there is no question Twitter can improve your business popularity in the online world as all the aspects of social networking can be found in Twitter.

Twitter lets you get in touch with virtually anyone: from your closest friends to people from all around the world. In fact, using the services of this social networking site could bring you the following benefits: 

1-  You can get as many followers as you want and ask them to interact with you as they say; communicating with your clients is one good way to keep them hooked to your business. For one, you can focus on your customers more as you connect with them on a more personal level and you can get them to send you their opinion easier.

2-  In just one post, you can let everyone know what your business is currently up to. You can update your followers with what you are doing with your business, and what they can expect from it. You can link to your site or Facebook page.

3-  It gets your message across fast. It takes little time for you to post and is very easy for followers to retweet or pass on your message. This is very powerful when followers resend your message to all of their followers, especially if there is a link to your site or Facebook page.

While using Twitter, there are a few things that you must remember. Below are some of the things that you must take note of to make sure your posts are effective: 

1-  Make it short and simple. The whole point in using Twitter is giving your customers an overview of what you want them to know. It makes it easier to capture their attention if they can see it and understand it at once.

2-  Use URL shorteners to take advantage of the posting capability you know that you are limited to only 140 characters, so how do you put your long URLs? This is where URL shorteners come in; such shorteners like bit.ly will definitely make you put your message in a more convenient manner.

3-  Take time to put new content, refresh your tweets regularly. Making sure that your posts are updated would eventually strike your customer’s curiosity.

4- What’s best about this is that you get all your publicity free of charge, but be careful not to over do it. Followers will quickly tire of you beating them over the head with product information.

 

In the end, answering the question Why bother with Twitter? It can be summed up by understanding this: Twitter is something that you can harness to connect with those people that you can help. Further it allows you to offer helpful information to followers. Finally, you can keep followers up to date on your offering and your products. This can all be done quickly and efficiently by consistent tweets and links to your company properties. Your mindset needs to be one of giving and not taking.

 

We hope this post brought you value.  If so Please tweet or comment below!

 

Make it a great day!!

Adele & Christina

Virtual Marketing Empire

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Some tools of value:

http://mashable.com/category/twitter/

http://www.youtube.com/user/Twitter

https://blog.twitter.com/


The Beginner’s Guide to the Hashtag

The Beginner’s Guide to the Hashtag

If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them (even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans). Plus, they can be a lot of fun.On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time.

The hashtag’s widespread use began with Twitter but has extended to other social media platforms. In 2007, developer Chris Messina proposed, in a tweet, that Twitter begin grouping topics using the hash symbol. Twitter initially rejected the idea. But in October 2007, citizen journalists began using the hashtag #SanDiegoFire, at Messina’s suggestion, to tweet updates on a series of forest fires in San Diego. The practice of hashtagging took off; now users and brands employ hashtags to cover serious political events (#Cairo) and entertainment topics (#MileyCyrus) alike.

With our beginner’s guide, you’ll be hashtagging like a pro in no time.

How do you make the most of hashtags? Let us know in the #comments.

Supported Characters

telephone-hashtags

Image: Flickr, Roberta Cortese

Which characters can you include in a #hashtag?

For starters, spaces are an absolute no-no. Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead (#BlueJasmine). Uppercase letters will not alter your search results, so searching for #BlueJasmine will yield the same results as #bluejasmine.

Numbers are supported, so tweet about #50ShadesOfGrey to your heart’s content. However, punctuation marks are not, so commas, periods, exclamation points, question marks and apostrophes are out. Forget about asterisks, ampersands or any other special characters.

Keep in mind that the @ symbol does something completely different. Using @ before a person’s Twitter handle will tweet at him directly, letting him know you have written to him via the @Connect tab. A hashtag will not. Sometimes users will hashtag a celebrity’s name instead of using her Twitter handle — it is acceptable to tweet #Lorde or @lordemusic. But if you are trying to reach someone directly, don’t use a hashtag.

There is no preset list of hashtags. Create a brand new hashtag simply by putting the hash before a series of words, and if it hasn’t been used before, voilà! You’ve invented a hashtag.

Supported Platforms

Social Media Icons

Image: Flickr, mkhmarketing

Most major social media platforms support hashtags. These include:

Twitter: Twitter is the birthplace of modern hashtag usage — as such, its hashtags are more versatile than other sites’ (see “Tone & Voice,” below). Twitter hashtags are mainly used to denote specific topics of conversation; the “Trends” sidebar of your Twitter feed curates a list of hashtags you might be interested in, based on your tweets.

When you search for a hashtag on Twitter, there are three ways to filter the results. The “Top” option displays the most relevant and popular posts, including those from users you don’t follow. “All” shows you every tweet that uses the specific hashtag in real time, and “People you follow” will only display results from users you are following.

Hashtag Search Results

Facebook: Facebook only recently added hashtag support in June 2013, and the practice has not picked up much steam. Nevertheless, clicking on Facebook hashtags will take you to a list of posts containing the same hashtag. The results are not limited to people you know.

Instagram: Hashtags can be used to complement photos shared on Instagram and help you discover new accounts and pick up followers. Some hashtags were created specifically for Instagram photo challenges — #ThrowbackThursday, for example, encourages users to post retro photos. Vine uses hashtags in the same way — try accompanying each of your Vine videos with at least one hashtag to maximize shareability.

Google+: When you click on a hashtag in Google+, the search results will include the original hashtag as well as posts with similar tags and keywords. Google search results display on the left side of the page, while hashtag results from within Google+ appear on the right. Google also gives you the option to search within Facebook or Twitter.

Tumblr: Tumblr posts have a special “Tag” section where you can enter tags. These tags function like Twitter hashtags, organizing posts by topic, but the hash symbol is inserted automatically. Hashtags included in the main body of a post are not transformed into links.

Pinterest: Use Pinterest hashtags to mark and search for content. Click on the hashtag in a pin description to navigate results that contain the exact hashtag, plus pins with the same word or phrase in the description.

Curious which hashtags are trending across social media? Hashtags.org tells you which tags are hot in real time.

Tone and Voice

Beyond simply organizing your tweets, Twitter hashtags can help you craft your voice while joining in a larger discussion. You can use multiple hashtags in one tweet, but don’t go overboard. One to three is generally an acceptable range.

In a post for The New Yorker, Susan Orlean points out that hashtags can provide colorful commentary as a sort of “muttered into a handkerchief” aside, to give context and to convey humor or sarcasm.

Sometimes a hashtag is so zany or specific that there are few, if any, search results attached to it. These exist mainly for entertainment purposes. Orlean gives the example “Sarah Palin for President??!? #Iwouldratherhaveamoose.” As she points out, it is unlikely anyone would actually search for “#Iwouldratherhaveamoose,” but it adds a dash of humor that followers appreciate.

Here are some sample tweets that use hashtags (in bold) to add context, humor and voice:

  • Let the weekend begin! #TGIF
  • Wearing socks with Crocs is so stylish #kidding
  • Just dropped my second ice cream cone. #fail
  • I hate when people smoke e-cigarettes indoors. #annoying #rude #whygodwhy
  • The movie #Gravity is beautiful, but so terrifying! #nevergoingtospace
  • I’m loving ‘The Sound of Things Falling’ by Juan Gabriel Vasquez #FridayReads
Business and Marketing

Many major brands now have Twitter accounts, and some choose to create hashtags to promote specific events or campaigns. If you want to use Twitter as part of your business strategy, here are a few tips to keep in mind:

coke-twitter-2

Consolidate your tweets: Choose a specific account that will represent your brand or business. Set up a business account, or designate one employee to tweet on behalf of the company. That way, users can find all of your tweets in one place.

Use relevant hashtags: See what hashtags other businesses in your field are using. If you’re promoting cheap airfare, you will want to use hashtags like #CheapTravel and #FlightDeals so users will find you when they search for those keywords.

Follow trends: See what hashtags are trending and make use of them — if they are relevant to your business. Using a popular hashtag that has nothing to do with your brand (for example, including #MileyCyrus in a tweet about cheap airfare) makes you look like a spammer and will hurt your credibility.

Create your own hashtag: If you want to create a special hashtag for an event or campaign, select one that hasn’t been used before and remind everyone to use it in related tweets. Be sure to include the hashtag in any promotional materials. Make it informative but short — for example, Mashable uses #MashReads to talk about writers who visit our HQ.

Generate buzz: Creating a contest, raffle or promotion is a great way to get Twitter talking about your brand. Users will be more likely to retweet your hashtags if they know they might win a prize by doing so. For instance, if you’re promoting a new confectionery shop called Candy Land, get Twitter buzzing by offering free treats to users who tweet #CandyLandPromo.

Remember, your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those authorized to see your tweets will have access to your hashtags. If you are using hashtags to increase your brand’s exposure, make sure your tweets are set to Public.

Best Practices

Tweet Me Candy

Image: Flickr, TPorter2006

Twitter has a helpful list of best practices for using hashtags, but here are three key tips for all users:

Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Obama’s health care plan, use #Obamacare instead of simply #Obama. A vague or generic hashtag like #health or #opinion isn’t effective either.

Keep it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine. And don’t hashtag the same word twice (“#Gravity is a great movie! Everybody go see #Gravity”). It’s #redundant.

Give context: A tweet that contains only hashtags is not only confusing — it’s boring. If your tweet simply reads, “#happy,” your followers will have no idea what you’re talking about. Similarly, if you tweet, “#BreakingBad is #awesome,” you’re not really adding much to the conversation.

 

Image: Flickr, misspixels

ARTICLE SOURCE

Track your hashtags here: http://www.hashtags.org/

For more training information on social media sign up for free on the Virtual Marketing Empire Free Online Marketing Training Center: TEAM VME

 Make it a great day!

Adele & Christina

Virtual Marketing Empire

Related articles:

http://en.wikipedia.org/wiki/Hashtag

http://mashable.com/2013/11/03/hashtag-comic/

 

 


5 Ways To Convert Your Clients On Twitter

One of the main objectives in creating an attractive and interactive landing page for website visitors is to successfully convert them into loyal customers.

The same can be applied on Twitter. Social media marketers use good quality content, appealing visuals and other techniques to encourage users to follow and be part of their campaigns. It is essential to understand how Twitter users think and how demands in the market are created through information introduced to them.

How do you turn your regular Twitter followers into potential clients?

twitter marketing

 

 

 

 

1. Provide an explanation

Aside from simply introducing activities and products on Twitter, provide thorough explanations and give the specifics on why they should avail. Show the relationship between your posts and field of expertise.

Although customers already have some ideas on the topic, it will help to provide more details which will also encourage longer conversations and bring new content and material. Take time to answer questions or break down the issue into smaller subtopics for the target audience to understand it better.

2. Keep it simple

Provide simple and easy solutions to the demands of social media users. Give them step-by-step instructions as necessary or provide options depending on their capacity and available resources. Make sophisticated issues simpler, which will invite more people to listen to your advice. It also gives the idea that you understand the issues well, which is why you can give convenient approaches and alternatives.

3. Create mystery or controversy

Some of the most engaging or retweeted posts usually involve a controversy or fresh news. People are more likely to engage and follow you on Twitter since they intend to know more and get regular updates.

Consider how the topics affect a particular community or audience then provide them with the details. You can convert Twitter users into loyal followers or clients by giving reliable and good quality content. Use creative words that are easy to read and immediately spark interest.

4. Choose a side

When talking about events, people, brands, etc, try to share your opinion by taking a positive or negative side. It creates more controversy as well as helps you determine which people are siding on your and which ones are taking the opposite view. Convert those who share the same views and opinions by sharing well-researched content and exchanging ideas.

5. Proper timing

Learn when to post or tweet based on the regular log in times of the target audience. You can better communicate with key users as well as engage in regular conversations with them if you schedule the dates properly. When launching hashtags or other Twitter activities, ensure that relevant users can participate to successfully convert them into loyal clients as well as bring in more potential followers.

Maintain your relationship with loyal clients and thank them for participating or availing of your offers. Provide an opportunity for them to share feedback about your campaigns and tweets. Respond accordingly and in a timely manner.

Understanding the habits and manner of thinking of the target audience will help you come up with specific content that they will be interested in.