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The two Biggest Mistakes in Traffic Conversion

The two Biggest Mistakes in Traffic Conversion

What is the point of generating a lot of traffic with valuable content if you do not convert them into clients or evangelists?

Content can be maximized in all sorts of places – Twitter, Facebook, Pinterest, Instagram and so forth. Having said that, your blog is still where you should focus your energies.

 

google-analytics-funnel-effect

Google analytic referral effect..

 

 

Reasons for Traffic Conversion mistakes:

The reason is because social media is mostly good for two items:

  1. creating engagement
  2. driving traffic back to your website

The second is paramount because your website is where the funnel effect takes place. This means that all traffic sources must return to your home field where you will convert looky-loos into paying customers or whooping cheerleaders.

Think about it. Will you sign a new client on Twitter or Facebook? Probably not. You will, however, use social to drive the traffic home for conversion.

 

Lack of Calls to Action (CTA)

A call to action, or CTA, is a banner, button, text link or request meant to direct a user to act on something.

Sometimes, it can even be a photo! You can think of CTAs as, “The next step is to (blank).”

All of your social media efforts — photos, photos, texts, etc. — should link back to your site. It’s pointless to circulate conversation on a

platforms that do not convert.

 

Toooooo Many Calls to Action

Just as it is important to give users options (CTAs), it is also important to not give too many requests.

Imagine if your content post has lots of outbound links. Each link is a potential distraction, which means that each link decreases the chance of your users from finishing reading.

Therefore, be selective. Supplementary links are good. Too many are bad, especially if the links go to an external site (not owned by you). Why would you want the traffic to leave your site?

I hope this article brought you value.  Please comment below. We would appreciate you’re feedback
Make it a Great Day!!
Adele Coco Roberts
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Why Blog ? 5 Strong Motivations

Why Blog ? 5 Strong Motivations

blogging

Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog! 

 

helping others

                                               Help Others 

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

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Share Experience 

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

self gratification
Self Gratification 

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

 

insight

                                               Offer Insight 

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

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Motivate People 

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation to blog  is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

Have a wonderful day!!

Adele Coco Roberts

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