Tag Archives: succeeding with MLM

MLM Tips You Cannot Live Without

tips

 

This article includes many valuable tips on starting and succeeding in network marketing.

Network marketing can be a game where you fight over who gets the most prospects into their downlines.

Quality is far more critical to success than quantity when it comes to multi-level marketing.

TIP! Do a monthly budget and stay with it. Do some research to find out the requirements for your initial investment.

Make a vision board so that you can focus on your multi-level marketing. What is it you hope to achieve with MLM? Do you wish to purchase material things such as a car, huge home or an opulent yacht?

You can get that money through your network marketing efforts.

Try to get people that specialize in different areas into your network. Business people are also more open to responding to multi-level marketing.

TIP! Try and emulate the characteristics of independent distributors when dealing with network marketing. This will cause you to start acting and thinking in the ways that these people would act and think, which will ultimately lead to a better success rate for you.

If you believe that you can get rich quickly by working only several hours weekly,” run away screaming. You will need to work hard to be successful with multilevel marketing if you want to succeed. Make a pact with yourself to put your nose to the grindstone every single day, and you will get on the road to success in MLM.

TIP! When developing your abilities as a network marketer, neural-linguistic programming may be useful. Conversely, “you” statements help you sell someone your idea.

This will ensure that you have enough money to run your business, and it also allows you to allocate the proper amount toward growing your business. A budget is the perfect tool for striking the right balance so that you a clear picture of all of your expenditures and incomes.

TIP! Open-mindedness is required to be a good network marketer. It’s just a better place to be in business.

You should aim to draw prospects to your website. This is a crucial facet of a good MLM can make you succeed or fail. Once someone visits your web page, you have a better opportunity to sell your products, and can have the information they need to make a purchase decision.

Many large companies use MLM to reach a larger audience for their business. If you put these tips into practice, you will become a profitable network marketer.

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Virtual Marketing Empire

 


Why Viral Marketing is NOT a Trend!

 

Why Viral Marketing is NOT a Trend!

 

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Quite often viral marketing is referred to as a trend and lumped in with other online marketing tactics that are here today and gone tomorrow! Well as true as it may be that some of these novel online advertising techniques may not have a very long ‘shelf life’ due to various reasons, this is NOT the case with viral campaigns! This type of promoting has been around for many decades and its effectiveness is as undisputed as its particular marketing tactics are trend proofed! In fact if the internet and any other forms of communication were to be rendered useless, viral campaigns could and would still be as effective! 

Here is a look at 3 compelling reasons this particular promotional tactic continues to be so effective and remains untarnished by time or the introduction of any new advertising techniques. 

Exposure 

Viral campaigns, hands down simply just can not be beat in terms of the degree of exposure you can generate. Being that people are sharing your promotional message by ‘word of mouth’ there is no telling where it may end up. Most advertising techniques used are more targeted and structured so it is fairly predictable as to who may be exposed to your message. Once your message goes viral it is much like starting a fire that is left uncontrolled, it can and likely will spread, and quickly! 

Validation 

It is only human that when making decisions, in most cases, people tend to seek out opinions and/or assurance as to what is the right decision. Social proof is used as often as possible when promoting anything since people are being offered the ‘reassurance’ they will likely seek. When someone spreads a promotional message around by word of mouth it generals comes with their opinion and this usually helps to validate the product claims. Marketing tactics like this are tough to beat in terms of their effectiveness due to the validations that tend to piggy back on the promotional message being spread about!

Efficiency 

Working smarter and not harder is the best way to save time, energy and expense! In most cases viral campaigns are merely initiated by you but the results are a culmination of the efforts of others, usually many others! In effect you have a large scale work force spreading the word for you and at no expense in terms of time or money to you or your business! It would seem you can not promote your goods and services any more efficiently than by using any marketing tactics that tend to go viral! You just start the ball rolling and then step back and watch it takes its course! 

Viral marketing is one of the most effective and efficient ways to promote just about anything imaginable. In fact this is possibly one of the only marketing tactics we know of that has continued to be used, consistently, through the years! The discussion above looks at 3 very compelling reasons why viral campaign are so very effective and likely why they will continue to be so for years to come!

 

We hope this article brought you value.  Please comment or tweet below.

 

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Adele& Christina

Virtual Marketing Empire

 

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Other articles of interest:

http://webmarketingtoday.com/articles/viral-principles/

http://www.branded3.com/blogs/the-top-10-viral-marketing-campaigns-of-all-time/

 

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Social Media Principle – Be Open and Be Human

Social Media Principle – Be Open and Be Human

 

social Media

 

 

 

Social marketing earns, not buys attention so have an opinion, be true to what you say, be of value, be open – above all be human. 

“Ask not what your customers can do for you; ask what you can do for your customers”. 

As ‘social media markets become conversations’ customer relationships and advertising models are changing for good. Passive consumption becomes active interaction. Monologue becomes dialogue. Control becomes collaboration. Customers are empowered, well informed, connected. Companies are becoming more transparent whether they like it or not. 

It’s an environment in which the balance of effective communication shifts from being less about interruption to more about participation, less about delivering a message to more about being part of a conversation, less about what you say to people and more about what people are saying about you. 

It’s an environment, which operates to social principles – creating not subtracting value, serving a larger purpose than your own, being useful, facilitating. 

It’s an environment in which the more human elements matter – having a point of view, being true to yourself and what you say, being open, honest, transparent. Ford use social media to (in the words of Scott Monty) “humanize the Ford brand and put consumers in touch with Ford employees”, and regularly reach out to bloggers for feedback and to encourage the spread of positive word of mouth. 

Zappos believe that their “culture is their brand” and use social media marketing  to create touch points throughout every area of their business and ensure customer service isn’t just a department, it’s the entire company.

Authenticity is the currency that encourages trust, involvement, and engagement. Authenticity is what turns an audience into a following.

 

Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

 

Hope this post brought you value.  Here are some more articles you may enjoy:

http://www.social-marketing.com/Whatis.html

http://socialmarketing.blogs.com/

http://www.i-socialmarketing.org/

 

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83 Exceptional Social Media and Marketing Statistics in 2014

83 Exceptional Social Media and Marketing Statistics in 2014

Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.               B2B-content-creation 

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.
4 Marketing Management and Measurement Stats

1. Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. (B2B Marketing)

2. While two out of three U.S. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” (MarketingCharts)

3. That’s likely because only 45% of CMOs are confident “that they know which metrics or business outcomes their key stakeholders care about.” (MarketingCharts)

4. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” (MarketingCharts)
4 B2B Marketing Stats

5. Consumerization of B2B marketing? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” (MarketingCharts)

6. Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. (MarketingCharts)

7. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. (Social Media Today)

8. B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor. (B2B Marketing)

6 Social Media Marketing Stats

9. Social media marketing budgets are projected to double in the next five years. (SocialTimes)

10. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. (FlipCreator)

11. This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million. (iMedia Connection)

12. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)

13. Some brands perceived as social aren’t—at all. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. Ditto for Trader Joe’s. (iMedia Connection)

14. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. (iMedia Connection)

 

7 SEO and Search Stats

15. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (B2B Marketing)

16. 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. (B2B Marketing)

17. 33% of organic search clicks go to the first result. (SocialTimes)

18. The top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks. (Brent Carnduff)

(However, as noted here previously, “a lower position isn’t always bad. If the searcher clicks the ‘back’ button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search.”)

19. It’s also important to consider that only 48% of searches result in an organic click. The remaining 52% result in either a click on a paid ad, leaving the search engine results page without clicking on any listing, or starting a new search. (Brent Carnduff)

20. In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. (Brent Carnduff)

21. And furthermore, long-tail searches have higher overall organic click-through rates. 56% of searches for phrases of four words or more result in a click on an organic result, compared to just 30% for single-word search queries. (Brent Carnduff)
7 Online Advertising Stats

22. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). However, just over a third of marketers view each channel as valuable for lead generation. (eMarketer)

23. Landing page optimization is viewed as the most important tactic for optimizing the performance of paid search advertising, while targeting by segment is most important in optimizing display ad performance. (eMarketer)

24. 8% of Internet users account for 85% of online display ad clicks. (iMedia Connection)

25. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. (Ad Age)

26. Of the 100 largest global advertisers, 41 are headquartered in the U.S., 36 in Europe, and 23 in Asia. Consumer electronics and technology is the fastest-growing ad category among the Global 100. (Ad Age)

27. The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. (both at 0.07%). (Smart Insights)

28. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. (Smart Insights)

 

3 Email Marketing Stats

29. Mobile matters. A lot. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). (Heidi Cohen)

30. Adding social sharing buttons to email messages an increase click-through rates by more than 150%. (SocialTimes)

31. 48% of consumers say email is their preferred form of communication with brands. (iMedia Connection)
14 Content Marketing Facts and Stats

32. Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. (e-Strategy Trends)

33. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. (e-Strategy Trends)

34. 78% of CMOs believe custom content is the future of marketing. It’s not clear what the other 22% are thinking. (SocialTimes)

35. Customer testimonials are the most effective form of content marketing. (SocialTimes)

36. The top challenge for content marketers is “lack of time,’ according to 57% of B2C and 69% of B2B marketers (multiple responses permitted). (e-Strategy Trends)

37. When forced to choose only one “top challenge” in content marketing, 30% of marketers said “not enough time”; 11% said “producing enough content”; and another 11% said it was “producing engaging content.” (@Robert_Rose on SlideShare)

38. Content creation is taking an increasing share of marketing budgets. Nearly half of marketers devote at least 10% of their total budgets to content development. One in five spend 25% or more. (eMarketer)

39. The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. (eMarketer)

40. 91% of B2B marketers use content marketing. But just 36% say they are effective at it. (FlipCreator)

41. The most effective B2B content marketers 1) have a documented strategy; 2) use more than a dozen different tactics; 3) use an average of seven different social media platforms; and 4) devote nearly 40% of their budgets to content marketing, as shown below. (FlipCreator)

 

B2B-content-marketingImage Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs

Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs
Read more at http://www.business2community.com/social-media/83-exceptional-social-media-marketing-statistics-2014-0846364#9y2Bcfg3xoKvwSbY.99

42. The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). (FlipCreator)

43. B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). (FlipCreator)

B2B-content-tactics

 

Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs

44. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%). (FlipCreator)

45. 60% of consumers feel more positive about a brand after consuming content from it. (iMedia Connection)
9 Social Networking Demographics Figures and Statistics

46. Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. 69% of Pinterest users are female. (Digital Buzz Blog)

47. Women are more social than men. (Shocking, I know.) One-half (49.0%) of U.S. adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. (New Media and Marketing)

48. About three-quarters of all Internet users are members of at least one social network. (WordPress Hosting SEO)

49. Grandma and grandpa are crashing teenagers’ social media party. The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. (Fast Company)

50. But social media use is still much more common among the young. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. (WordPress Hosting SEO)

51. Millennials, aka Gen Y, will account for 27% of the total U.S. population in 2014 (vs. 26% Baby Boomers), and 25% of the labor force (vs. 38% Boomers). (AllTwitter)

52. 56% of millennials won’t accept jobs from firms that prohibit the use of social media in the office, and more than eight in ten say that user generated content on company websites at least somewhat influences what they buy. (AllTwitter)

53. The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. (AllTwitter)

54. Millennials are, in general, not loyal to employers (91% expect to stay in a job for less than three years) but are loyal to brands (95% want brands to court them actively).(AllTwitter)
7 Business Blogging Stats and Facts

55. 76% of B2B companies maintain blogs. (FlipCreator)

56. 52% of marketers say their company blog is an important channel for content marketing. (eMarketer)

57. B2B companies that blog generate 67% more leads than those that don’t. (SocialTimes)

58. 62% of B2B marketers rate blogging as an effective content marketing tactic. However, 79% of best-in-class marketers rank blogs as the most effective tactic, while just 29% of their least effective peers concur. (FlipCreator)

59. 57% of U.S. online adults read blogs. And of that group, two-thirds “say a brand mention or promotion within context of the blog influences their purchasing decisions.” (New Media and Marketing)

60. Among U.S. adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. (New Media and Marketing)

61. Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. (Fast Company)
3 Facebook Marketing Stats

62. Facebook now has nearly 1.2 billion total users. (Digital Buzz Blog)

63. 23% of Facebook users check their account more than five times per day. (Digital Buzz Blog)

64. 47% of marketers say Facebook is overrated as a marketing platform. (iMedia Connection)

 

3 LinkedIn Marketing Stats

65. 45% of B2B marketers have gained a customer through LinkedIn. (Social Media Today)

66. LinkedIn is adding, on average, two members per second. However – LinkedIn has a lower percentage of active users than Pinterest, Google+ (?), Twitter or Facebook, which means “you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter…(though) passive content like blog posts or slide decks might be just right for your LinkedIn audience.” (Fast Company)

67. Only 20% of LinkedIn users are under the age of 30. (iMedia Connection)
3 Twitter Marketing Stats

68. B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. (Social Media Today)

69. 71% of tweets are ignored. Only 23% generate a reply. (iMedia Connection)

70. Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. (Smart Insights)
3 Google+ Marketing Stats

71. Google+ has more than one billion total users, though only about a third (359 million) are active. (eConsultancy)

72. Users spend an average of three minutes per month on Google+. (iMedia Connection)

73. 70% of brands have a presence on Google+. (WordPress Hosting SEO)

6 Visual Content (Image and Video) Marketing Stats

74. Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text. (SocialTimes)

75. Adding videos to landing pages can increase conversions by nearly 90%. (SocialTimes)

76. YouTube reaches more U.S. adults aged 18-34 than any cable network. (Fast Company)

77. More than three-quarters (77%) of brand posts shared on Facebook are photos. (iMedia Connection)

78. 73% of reporters say that press releases should contain images. (SocialTimes)

79. There are five million new businesses started each year. One out of 500 get funded and achieve a successful exit. (@Robert_Rose on SlideShare)

3 Marketing Career-Related Stats

80. 79% of B2B marketing executives report noticable skills gaps in the teams they manage. The top areas for skills gaps are in data analysis, customer insight, and digital marketing techniques. (B2B Marketing)

81. Social media experts are in demand. Job postings on LinkedIn for social media positions have grown 1,300% since 2010. (The Strategy Web)

82. Looking for a job in social media? The top five cities for job openings with “social media” in the title are:

New York
Los Angeles
San Francisco
London
Chicago

(The Strategy Web)

(That social media job had better pay well though. NY, SF and LA are all among the top 10 most expensive US cities to live in and London is the 15th-most expensive city globally.)
And One Final Statistic that Simply Cannot be Categorized

83. Food is the top category on Pinterest; 57% of users discuss food-related content. Garlic Cheesy Bread is the most repinned Pinterest Pin. (Digital Buzz Blog)

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Adele & Christina

Virtual Marketing Empire,LLC

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Creating Multiple Streams Of Income – Is This Really Difficult To Do?

Creating Multiple Streams Of Income – Is This Really Difficult To Do?

 

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Have you been wanting to start creating multiple streams of income so you will be able to make more money with your home business? Then you have to understand that it is not as difficult to do as you may believe it is.

There are a number of steps that need to be completed, but the following are the most essential.

#1

Choose streams of income that relate to the business that you have – When you are going to create multiple streams, you want to keep them related to your business so you can provide your customers with many choices. This will also prevent your customers from being confused about the products you are offering them.

Having more than one choice for your customers is always a smart idea because this will encourage them to spend their money with you. Just be sure that they are related or you will lose customers.

#2

Choose income streams you believe in and stand behind – You don’t want to choose an income stream that you don’t believe is any good. So that you provide your customers with good products and not junk, it is imperative that you choose them carefully.

#3

: Sign up for the income stream and learn as much as you can about it – The first step is to get signed up with the streams you decide to use. It doesn’t matter if they are free or if you have to pay for them, you have to get yourself signed up before you can move on.

Now, the next step is to learn all you can about the income stream you have chosen. Being knowledgeable about the products you are selling will only help you and your business. This will help you market them more effectively also.

#4

Start marketing – You have to start marketing each of the income streams that you choose. You can do this all at once, by placing them on your website for one easy place for your customers to access them.

It is also wise to market them individually so you will be able to build website traffic to every one. The more you market each one, the more money you can make with each one.

These are the simple steps that will allow anyone to start creating multiple streams of income easily. Now that you know what these steps are, you just need to get started using them to get your own business set up with multiple streams. The sooner you start, the sooner you will be making good money from all of them.

I hope this article brought you value. Your comments would be appreciated.

 

Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

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Other Articles:

http://finance.yahoo.com/news/first-person-m-creating-multiple-streams-passive-income-200000357–finance.html

http://financialmentor.com/free-articles/wealth-building/wealth-system/multiple-streams-of-income

 

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Action tip on conversion rate optimization : Color Psychology

 Action Tip on Conversion rate optimization

 

 

If you’re unfamiliar with the term, here’s the best way of phrasing it: Traffic generation is what you get. Conversion optimization is what you do with it. Turns out, what you do with what you get is significantly more important than how much you get. Increasing your earnings per visitor by $1.07 can have a way bigger impact on your revenue than just increasing your traffic by 10,000 page views per month (which, by the way, is a much simpler task).

To get you started with conversion optimization, here’s a giant list of 101 valuable, action tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.

These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly.

Ready for it? Let’s begin! Today we will cover Color.. Over the next few days I will bring you the rest……

 

Color Psychology

Color-Psychology-for-Conversions

 

  • Different colors mean different things and convey different emotions.
  • Yellow grabs the attention of Internet “window-shoppers” and works best with youth.
  • Red creates an emotion of urgency (great for limited-time sales and discounts).
  • Blue promotes trust, security, and relationship, which is why banks often use the color blue in their logo.
  • Orange works best for call-to-actions (buy now, subscribe, etc.)
  • Pink is for the ladies (appeals to feminine nature and is associated with romance).
  • Black is expensive and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans because, well, they’re black.
  • Purple calms people down. It’s a favorite with anti-aging product vendors, but aside from that it’s a pretty rare color for the web.
  • Red, orange, black, and light blue are for the impulse buyers — the people who buy something just as soon as they see it. Those colors are for you if you market “fun” items.
  • Dark blue and teal (teal is a bit of a cross between blue and green) are for the sensible shoppers who maintain strict budgets.
  • Pink, rose, and very light blue are for “normal” buyers, the guys and gals in between impulse and budget.
  • Red produces 21% more squeeze page conversions than green (in certain niches).
  • Kids are more affected warm colors (red, orange, yellow) than by cool colors (black, brown, green).
  • Males like bright & ecstatic tints.
  • Women like soft & soothing shades.

Join me tomorrow where I will bring to you Copywriting tips.

Hope you enjoyed today’s article on Action tip on conversion rate optimization :  Color Psychology

 

Make it a great day!!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

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Other articles you may enjoy:

http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

http://www.infoplease.com/spot/colors1.html

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Fix these 4 things on your website to get better traffic and conversion ratio

Fix these 4 things on your website to get better traffic and conversion ratio

 

Sales

 

 

Today, a website is the front window of your business. This is especially true if your business is an e-commerce or B2B one. Before a potential customer can even get in touch with your business, it is your website that will carry out the communication, branding and convincing. There is a lot that goes into a website creation and even the smallest details will have an effect on it.

 

There are four common mistakes which website designers fall for and could be the reason behind the low traffic on your website.

 

1.      Poor Navigation Your visitor should be able to easily access content on your website. A website that has poor navigation is not divided properly into a variety of sections. Your visitors need to know where to find information and the site should have various pages and a search engine to find them. Adding to poor navigation is having too many pages, links and tabs on your website. This will result in your visitor having a tiring clicking experience. Every click is an action point which pushes the visitor to think and decide. Decide on actions you want your visitors to take and highlight them. Also, websites which utilize scrolling are becoming popular since they provide a lot of the content on a single page.
2.      No Priority for a Mobile Website More and more users are accessing the internet through their mobile devices rather than their computers. In the years to come, users accessing the net through mobiles will overshadow computer users. A mobile website is responsive and able to fit within the screen of a mobile device. As a business owner, you should aim to create your mobile website first and then, build the conventional site. A mobile website needs to be very focused on scrolling and you need to keep the clicking to a minimum. A responsive website is one that loads within 3 seconds, if it doesn’t, your mobile user will leave the page. This means your website can’t contain any heavy elements.
3.      Crafting Content Incorrectly You want to craft content which connects with your audience. It would be a mistake to use complex jargon’s that would baffle your readers. The content needs to be helpful and hold some value for them. Also, you want to present your content in an easy-to-read manner. If your page is stuffed with words, it won’t look inviting to read. Add a few pictures with the content you put up. A big website problem is over-doing the content. You don’t want to have too much content. Avoid repeating topics and don’t create content just for the sake of creating it.
4.      No Call to Action Almost every page on your site should have a call to action. If the page is presenting products, you want the ‘Buy Now’ button to stand out. Even if the page is providing information, subtly add a call to action. Website visitors like to be directed and a call to action does just that.
I hope you enjoyed this article on Fix these 4 things on your website to get better traffic and conversion ratio.   We appreciate your feedback, please comment below.
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Adele Coco Roberts
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