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Mobile Text Message Marketing

 

Mobile Text Message Marketing

 

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Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and targeted advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it’s not that easy. 

In today’s world, businesses big or small are finding more and more challenges when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn’t produce the same results they once achieved and are very expensive. 

The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones expanding globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges. 

The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today’s world. The problem is many business owners need to focus on running the business and do not have the time, can’t manage, nor have all the skillset required to create and manage an effective marketing program. 

One new marketing method that will have a tremendous impact on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy. 

There are a lot of reasons for the high response rate in mobile text marketing. Here are a few: 

* When a user receives a text message they almost never ignore it due to the alert features on cell phones. 

* It’s considered more personal than an e-mail because it is used primarily by personal friends and family. So, the user always responds to a new text. 

* Most businesses have not yet utilized this strategy so; the opportunity is here right now to be on the cutting edge of this new marketing concept. 

* Users do not ignore the messages when received. 

* Messages are short and to the point. 

* Newer cell phones display the message right on the front of the screen. 

* Users almost always have their cell phone on them. 

* Cell phones do not require internet access to receive a text.. 

* Almost every cell phone made today has text messaging built in. 

The most important factor is that cell phone users out number internet users worldwide. With the rapid increase in internet-capable phones, there will also be a proportional increase in a business’ ability to market to a cell phone user. 

For those who don’t know, here is how mobile text marketing works in general. Let’s say you want to run a campaign to offer a discount for a product, service, or an event. As a business owner, you would target your existing customer base first. You would offer a coupon or discount, when a user sends a text message from their cell phone to your advertised campaign word. An example of this would look something like the following: 

To receive a discount today, text “specialoffer” to 41242 

What happens is the customer wants to receive a discount, so they text the word to the number. Then they immediately receive a response back with a promo code or message authorizing a discount. They are also informed they will receive future discount offers and can opt out anytime. Your customers are ok with this since they are already patrons of your business. This process all happens automatically. 

Now, a month later you decide you want to have a sale or run a special on the weekend. If you didn’t have a mobile marketing strategy, and in order to let your customers know you’re having a sale, you would need to run an ad in the newspaper, pay for ads on TV, run an ad on the radio, send mail outs or some other means to let them know. This is expensive and takes time to plan and the customers response time may not coincide with time advertised was received. 

But, as a smart business owner, you simply send out a text message to your existing customers and because you know they will read it, your sales are a success. You managed to increase business with the least amount of effort and greatest response. 

With traditional marketing, the customer would need to read their junk mail, newspaper ads, or be in front of the TV at the exact time your ad ran. But with a cell phone in hand, your customer receives your promotion. You didn’t need to pay for expensive ad materials or hope the customer was in the right place at the right time. 

Did I say this was powerful, cutting edge stuff? 

There is an added benefit to marketing this way. Consumers do not receive junk mail from you and you won’t kill a tree to run an ad in the local paper. 

Did I mention it is good for the environment? 

In today’s world, a customer will jump at the opportunity to do something good for the environment. This is especially true when it doesn’t require much effort from them. I think most of us would be willing to receive a promo code to our cell phone in comparison to a bunch of junk mail at home that fills up our mailbox and usually gets tossed in the garbage and then finds its way to our landfills! 

There is also another advantage over traditional advertising. I call it the on demand factor. This makes it a must strategy for restaurant owners or businesses that operate in a daily entertainment industry. 

Here is an example of the on demand marketing factor. Let’s say you own a restaurant. You expect the coming weekend lunch crowd to be slow due to an event in the area during that time of day. So, you have a message sent out to your mobile list letting them know they can get a free appetizer at lunch – but for this weekend only. You do this two hours before lunch to a hundred people on your list. Then an hour later you decide that the response wasn’t enough to fill the seats up completely and you believe you will have a few open seats. So, you quickly have another message sent to another hundred people. 

The result: 

An hour later you have a small line at the door. You managed to let your customers know about your special for the weekend only. You also filled the seats and maximized your business without over promoting. You wouldn’t want customers that would have come to your restaurant without a promo code to be turned away due to an extra-long wait. 

On demand marketing lends itself to maximum flexibility in timing and number variations. There is no other marketing strategy that has this type of on demand capability. I wonder what happened to the other restaurants in the area that didn’t have a mobile marketing strategy. 

To this point we have only targeted existing customers. You can build your customer base in a more powerful way. All of the traditional marketing methods still work and can augment your mobile marketing strategy. It is important to not be tied to other marketing channels for all your marketing needs. 

One reason to not be handcuffed to traditional marketing channels is that they dictate to you the options and the cost for advertisements. Most of them can be expensive because of the media that must be designed for the ads. The biggest factor is that the consumers of a particular media channel belong to that media company. But as a mobile text marketer, you can place your mobile text campaign word on printed ads, radio ads, and TV ads. This will enable you to capture more leads. When the consumer opts in to your mobile marketing list, you can then market to them over and over without paying the original media company another dime. 

Building a list is one of the most important business strategies you can have. A mobile marketing list is the most effective. 

Mobile text marketing may not work for every business. There are a few businesses where this strategy is very exciting. Here is a list of some businesses that could benefit: 

1. Restaurants 

2. Salons & Spas 

3. Bars & Night Clubs 

4. Florist 

5. Theaters 

6. Vacation Rentals 

7. Events and Nightly Entertainment 

8. Department Stores 

9. Any service that the consumer does regularly 

10. Most business that advertises a lot. 

As you can see there are a lot of businesses that could save money on their advertising expenses while increasing their ROI. 

 

Hope you enjoyed this article and it brought you value..Please comment or tweet.  Your feedback is important to us..Don’t forget starting Monday May 5th:

Burnt out blog week

 

 

 

Make it a great day!

Adele & Christina

Virtual Marketing Empire

 

 

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Other articles of interest:

http://www.eztexting.com/mobile-marketing/

 

 

http://en.wikipedia.org/wiki/Mobile_marketing


Authenticity – Why people aren’t themselves and what that costs them

 

Authenticity – Why people aren’t themselves and what that costs them..

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Why should you be yourself? The simple answer is ‘because everyone else is taken’ – it’s both the simple answer and an accurate answer. The important question is ‘why are we not ourselves?’ What is the pay off for not being ourselves? Ahhh, now we’re talking. 

To begin with, what would cause us to not want to be ourselves? For some of us, we may have been raised in environments where it was dangerous to be who we are. Even as adults we may be working in environments that demand that we be other than who we are in order to ensure job security. So we conclude, I have to be other than I am to get what I want i.e. love, safety, income etc. 

We may have learned to believe ‘who I am is not good enough to be loved, guaranteed safety, approved of’. We may have been told ‘who you are is not worth treating well’. We may have learned ‘who you are is not good enough to meet my standards for ‘being good enough’. We may become convinced that we are less than we should be. 

When we feel not good enough what happens to our lives? We end up putting things on hold until we feel we ‘deserve’ by becoming good enough. We spend so much time striving to feel that we’re good enough. Have I accomplished enough, am I good looking enough, is my car big/fast/exclusive enough, is my job title high enough, do I have enough awards to be good enough? Exhausting isn’t it? 

Self worth and Authenticity are intrinsically linked. The worth we have in our own eyes, a sense of worth not built on acquisition, job title, appearance, credentials – is the only worth, worth living out of. How many of us realize that we have an intrinsic worth greater than anything on the outside? If we go through life with a sense of being deficient then we are motivated to acquire value – the things that others value in the world then become our aim in life. I may not be good enough in and of myself but look what I’ve got, becomes our calling card. 

Sooner or later, things fall apart, if we’re lucky. It can take many forms e.g we can lose everything we spent our whole lives accruing or we meet someone or a situation who places no value on our ‘social bling’. We run helter skelter trying to get them to ‘see’ us as our bling or we go somewhere else. But there’s a crack in the tea cup. When it finally breaks open, our break down becomes our breakthrough. 

We begin to look for another way. What we’ve been looking for is a way to feel good about who we are, under all circumstance. We don’t always realize it at first since there’s much howling in pain and hanging onto fast disappearing ‘bling’. 

The breakthrough cracks us wide open and everything we’ve been taught is ‘wrong’ with us, all the things we’ve been taught make us ‘not good enough’ stare us in the face. Excruciating at first but if we stay, refuse to take flight, we can transform. Now begins the re-acquainting ourselves with the ‘real’ us, all of it. 

There are many transformation technologies from journalism, meditation, prayer, walking, body work, sound, vibration healing, self help groups, motivational tapes & self help books etc. We tend to gravitate towards one that works for us. Soon the pain subsides, loses its edge. We don’t feel so raw. Our lives may be in shambles around us but we can stand to be alive and increasingly we can stand to be ourselves. We live in a time of infinite help with wonderful teachers who can assist us in moving out of our debris; emotional, psychological and spiritual. 

Not being who we are, may be something we picked up at our beginning but was never a part of our being and we need not continue with it.  “I am who I am” ..Authenticity is the key!!

 

Hope this ad brought you value.  We appreciate your thoughts…Please comment below..

 

Make it a great day!!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

Are you a Social Sheep?? Click here to see if you are!!

 

 

Remember …Success starts with the proper mindset.  Listen to our live daily calls!!  This is where it all  begins!!  3 years & growing!! Mon-Friday 9-10 am EST..  (712) 432-0900 access code: 565762#

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Here is  some great reading material:

http://en.wikipedia.org/wiki/Authenticity_(philosophy)

 

 


Action tip on conversion rate optimization : Color Psychology

 Action Tip on Conversion rate optimization

 

 

If you’re unfamiliar with the term, here’s the best way of phrasing it: Traffic generation is what you get. Conversion optimization is what you do with it. Turns out, what you do with what you get is significantly more important than how much you get. Increasing your earnings per visitor by $1.07 can have a way bigger impact on your revenue than just increasing your traffic by 10,000 page views per month (which, by the way, is a much simpler task).

To get you started with conversion optimization, here’s a giant list of 101 valuable, action tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.

These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly.

Ready for it? Let’s begin! Today we will cover Color.. Over the next few days I will bring you the rest……

 

Color Psychology

Color-Psychology-for-Conversions

 

  • Different colors mean different things and convey different emotions.
  • Yellow grabs the attention of Internet “window-shoppers” and works best with youth.
  • Red creates an emotion of urgency (great for limited-time sales and discounts).
  • Blue promotes trust, security, and relationship, which is why banks often use the color blue in their logo.
  • Orange works best for call-to-actions (buy now, subscribe, etc.)
  • Pink is for the ladies (appeals to feminine nature and is associated with romance).
  • Black is expensive and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans because, well, they’re black.
  • Purple calms people down. It’s a favorite with anti-aging product vendors, but aside from that it’s a pretty rare color for the web.
  • Red, orange, black, and light blue are for the impulse buyers — the people who buy something just as soon as they see it. Those colors are for you if you market “fun” items.
  • Dark blue and teal (teal is a bit of a cross between blue and green) are for the sensible shoppers who maintain strict budgets.
  • Pink, rose, and very light blue are for “normal” buyers, the guys and gals in between impulse and budget.
  • Red produces 21% more squeeze page conversions than green (in certain niches).
  • Kids are more affected warm colors (red, orange, yellow) than by cool colors (black, brown, green).
  • Males like bright & ecstatic tints.
  • Women like soft & soothing shades.

Join me tomorrow where I will bring to you Copywriting tips.

Hope you enjoyed today’s article on Action tip on conversion rate optimization :  Color Psychology

 

Make it a great day!!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

PS. We work hard to write content that is valuable and enjoyable for our readers, so if you enjoyed this post, please share it on your favorite social network – it only takes a moment and it helps us to reach more people.

Other articles you may enjoy:

http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

http://www.infoplease.com/spot/colors1.html

PSS..Remember Success starts with a Proper Mindset.  I invite you to attend our Live, daily  morning mindset call:

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Conversion First, Traffic Second

Conversion First, Traffic Second

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Every couple weeks a client calls us asking us to help generate more traffic to their website. In many cases they do have a need for additional traffic but the larger goal is to generate more sales leads. In some cases they are making the shift to CS from another firm who claimed to specialize in SEO, social media or Adwords.

The risk any organization runs when you start spending budget on generating traffics is throwing bad money at the wrong traffic or even worse, getting the traffic but not getting the lead. Once you’ve got visitors to your site, the next step is to convert those visitors into leads by gathering their contact information.

At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. In order for your visitors to offer up that currency willingly, you need to offer them something in return. That “payment” comes in the form of content, like ebooks, infographics, or fact sheets.

We recommend making sure our clients get their conversion path in order prior to spending much investment on traffic generation efforts. Elements within this might include:

Calls-to-Action
Elements or buttons like “Download a fact sheet” or “Attend a Webinar” can be a powerful tool to begin pushing prospects through the conversion funnel. If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate any leads.

Landing Pages
When a website visitor clicks on a call-to-action, they should then be sent to a landing page. Read that again…a landing page. Not your generic contact form! A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. Keep it a the bare minimum and make sure to list your phone number there as well in case they don’t want to complete a form or have an urgent need.

Forms
Optimize your form to make this step of the conversion process as easy as possible. Simplify the questions you ask them and pay attention to disability compliance such as color blindness or screen readers. You will want to purchase a tool specializing in form optimization to do this. Feel free to contact us for a list of possible solutions that fit your organization.

Contacts / CRM
If you have a CRM or marketing automation tool start lead scoring specific target groups or customers based on which conversion link they clicked. Then use that information to provide them with that type of content that they find valuable. Don’t overdo it though because they can quickly become enemies if they feel marketed to.

Once you’ve done these three things, now you are ready to start turning up the heat on traffic generation and watch the leads pour in.

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Traffic Conversion week ..Starting March 24th

Starting Monday, March 24th through Sunday, March 30th, Virtual Marketing Empire will be hosting…..

 TRAFFIC CONVERSION WEEK

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                                                                 Don’t miss it!!!  See you there!

Make it a great Day!!

Adele Coco Roberts

Virtual Marketing Empire