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How to Start a Business Online -7 tried and true steps for attracting visitors to your site–and getting them to buy.

There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with e-mail.
  7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Step 1: Find a need and fill it

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

  • Visit online forums to see what questions people ask and what problems they’re trying to solve.
  • Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
  • Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.

Step 2: Write copy that sells

There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

  1. Arouse interest with a compelling headline.
  2. Describe the problem your product solves.
  3. Establish your credibility as a solver of this problem.
  4. Add testimonials from people who have used your product.
  5. Talk about the product and how it benefits the user.
  6. Make an offer.
  7. Make a strong guarantee.
  8. Create urgency.
  9. Ask for the sale.

Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Step 3: Design and build your website

Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:

  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy–no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

Step 4: Use search engines to drive targeted buyers to your site

Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Step 5: Establish an expert reputation for yourself

People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.

  • Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include “send to a friend” links on valuable content on your website.
  • Become an active expert in industry forums and social networking sites where your target market hangs out.

You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.

Step 6: Use the power of e-mail marketing to turn visitors into buyers.

When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them e-mail. That means:

  • You’re giving them something they’ve asked for.
  • You’re developing lifetime relationships with them.
  • The response is 100 percent measurable.
  • E-mail marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.

Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than e-mail for following up with those leads.

Step 7: Increase your income through back-end sales and upselling

One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and up selling to get them to buy again:

  • Offer products that complement their original purchase.
  • Send out electronic loyalty coupons they can redeem on their next visit.
  • Offer related products on your “Thank You” page after they purchase.

Reward your customers for their loyalty and they’ll become even more loyal.

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there’s a step you’re neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.

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Life Is About Evolution

Life Is About Evolution

 

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If you truly want to be a person of influence you first have to embrace evolution. Wisdom will always let you know that fighting change is definitely a losing battle so it is imperative that you move towards being a more evolved enlightened human being. One of the great principle of life is stated this way; “Freedom and happiness are found in the flexibility and ease with which we move through change.”

If you truly want to transition or transform from someone who moves through life unconsciously to a person who becomes the wealthy individual who’s completely aware of and completely at ease with all things around him or her then you must embrace change. It doesn’t matter at all where you are from or what you’ve done in the past, you’re never trapped in any circumstance, relationship, cycle, or situation unless you say and/or believe you are. It’s always better to take each and everyday and treat it just as it is; a new day with new opportunities to do what’s right.

If you’re at a point in your life where you realize you’re going in the wrong direction which means you’re producing the wrong results then simply in most cases do the opposite of what you’re doing right now. Trust me this will make a world of difference and you’ll almost see small and/or big result quickly. I know this is easier said then done but when you add courage and persistent practice to your constant thought pattern that’s saying “it’s time to make the necessary changes” then I’m absolutely sure you’ll make great progress in living a more happy and fulfilled life.

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How to Discover Your Life Purpose in About 20 Minutes

 

How to Discover Your Life Purpose in About 20 Minutes

 

 

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How do you discover your real purpose in life? I’m not talking about your job, your daily responsibilities, or even your long-term goals. I mean the real reason why you’re here at all — the very reason you exist.

Perhaps you’re a rather nihilistic person who doesn’t believe you have a purpose and that life has no meaning. Doesn’t matter. Not believing that you have a purpose won’t prevent you from discovering it, just as a lack of belief in gravity won’t prevent you from tripping. All that a lack of belief will do is make it take longer, so if you’re one of those people, just change the number 20 in the title of this blog entry to 40 (or 60 if you’re really stubborn). Most likely though if you don’t believe you have a purpose, then you probably won’t believe what I’m saying anyway, but even so, what’s the risk of investing an hour just in case?

Here’s a story about Bruce Lee which sets the stage for this little exercise. A master martial artist asked Bruce to teach him everything Bruce knew about martial arts. Bruce held up two cups, both filled with liquid. “The first cup,” said Bruce, “represents all of your knowledge about martial arts. The second cup represents all of my knowledge about martial arts. If you want to fill your cup with my knowledge, you must first empty your cup of your knowledge.”

If you want to discover your true purpose in life, you must first empty your mind of all the false purposes you’ve been taught (including the idea that you may have no purpose at all).

So how to discover your purpose in life? While there are many ways to do this, some of them fairly involved, here is one of the simplest that anyone can do. The more open you are to this process, and the more you expect it to work, the faster it will work for you. But not being open to it or having doubts about it or thinking it’s an entirely idiotic and meaningless waste of time won’t prevent it from working as long as you stick with it — again, it will just take longer to converge.

Here’s what to do:

  1. Take out a blank sheet of paper or open up a word processor where you can type (I prefer the latter because it’s faster).
  2. Write at the top, “What is my true purpose in life?”
  3. Write an answer (any answer) that pops into your head. It doesn’t have to be a complete sentence. A short phrase is fine.
  4. Repeat step 3 until you write the answer that makes you cry. This is your purpose.

That’s it. It doesn’t matter if you’re a counselor or an engineer or a bodybuilder. To some people this exercise will make perfect sense. To others it will seem utterly stupid. Usually it takes 15-20 minutes to clear your head of all the clutter and the social conditioning about what you think your purpose in life is. The false answers will come from your mind and your memories. But when the true answer finally arrives, it will feel like it’s coming to you from a different source entirely.

For those who are very entrenched in low-awareness living, it will take a lot longer to get all the false answers out, possibly more than an hour. But if you persist, after 100 or 200 or maybe even 500 answers, you’ll be struck by the answer that causes you to surge with emotion, the answer that breaks you. If you’ve never done this, it may very well sound silly to you. So let it seem silly, and do it anyway.

As you go through this process, some of your answers will be very similar. You may even re-list previous answers. Then you might head off on a new tangent and generate 10-20 more answers along some other theme. And that’s fine. You can list whatever answer pops into your head as long as you just keep writing.

At some point during the process (typically after about 50-100 answers), you may want to quit and just can’t see it converging. You may feel the urge to get up and make an excuse to do something else. That’s normal. Push past this resistance, and just keep writing. The feeling of resistance will eventually pass.

You may also discover a few answers that seem to give you a mini-surge of emotion, but they don’t quite make you cry — they’re just a bit off. Highlight those answers as you go along, so you can come back to them to generate new permutations. Each reflects a piece of your purpose, but individually they aren’t complete. When you start getting these kinds of answers, it just means you’re getting warm. Keep going.

It’s important to do this alone and with no interruptions. If you’re a nihilist, then feel free to start with the answer, “I don’t have a purpose,” or “Life is meaningless,” and take it from there. If you keep at it, you’ll still eventually converge.

When I did this exercise, it took me about 25 minutes, and I reached my final answer at step 106. Partial pieces of the answer (mini-surges) appeared at steps 17, 39, and 53, and then the bulk of it fell into place and was refined through steps 100-106. I felt the feeling of resistance (wanting to get up and do something else, expecting the process to fail, feeling very impatient and even irritated) around steps 55-60. At step 80 I took a 2-minute break to close my eyes, relax, clear my mind, and to focus on the intention for the answer to come to me — this was helpful as the answers I received after this break began to have greater clarity.

Here was my final answer: to live consciously and courageously, to resonate with love and compassion, to awaken the great spirits within others, and to leave this world in peace.

When you find your own unique answer to the question of why you’re here, you will feel it resonate with you deeply. The words will seem to have a special energy to you, and you will feel that energy whenever you read them.

Discovering your purpose is the easy part. The hard part is keeping it with you on a daily basis and working on yourself to the point where you become that purpose.

If you’re inclined to ask why this little process works, just put that question aside until after you’ve successfully completed it. Once you’ve done that, you’ll probably have your own answer to why it works. Most likely if you ask 10 different people why this works (people who’ve successfully completed it), you’ll get 10 different answers, all filtered through their individual belief systems, and each will contain its own reflection of truth.

Obviously, this process won’t work if you quit before convergence. I’d guesstimate that 80-90% of people should achieve convergence in less than an hour. If you’re really entrenched in your beliefs and resistant to the process, maybe it will take you 5 sessions and 3 hours, but I suspect that such people will simply quit early (like within the first 15 minutes) or won’t even attempt it at all. But if you’re drawn to read this blog (and haven’t been inclined to ban it from your life yet), then it’s doubtful you fall into this group.

Give it a shot! At the very least, you’ll learn one of two things: your true purpose in life ;)

We hope you enjoyed this post and it brought you value.  Please comment or tweet below.  Your feedback is greatly appreciated.

 

Make it a great day!!

 

Adele & Christina

Virtual Marketing Empire

 

 

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Some other articles to bring you value:

http://www.oprah.com/spirit/How-to-Open-Yourself-to-Your-Lifes-Purpose

http://www.goodreads.com/quotes/tag/purpose-of-life

 

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Why Blog ?? 5 Strong Motivations

Why Blog ?? 5 Strong Motivations

 

 

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Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back! 

Here is a look a 5 different reasons or the motivations behind why many blog! 

To Help Others

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away! 

Share Experience 

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain! 

Self Gratification 

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal! 

Offer Insight 

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest! 

Motivate People 

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable. 

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

 

Hope this article brought you value.  Your comments are greatly appreciated!!

 

Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

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FAQ’s And The Answers For MLM Business

 

FAQ’s And The Answers For MLM Business

 

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There are many people that are considering starting an mlm business, but are unsure this is the right choice for them. If this sounds like you, then you have to be aware of some FAQ’s that are asked about this type of business and the answers for them. 

The following are the frequently asked questions, along with the answers to help you make the wise choice for you. 

#1:  What exactly is an MLM business? 

Multi level marketing is what MLM stands for, but you may have heard of it referred to also as network marketing. This type of business gives you many chances to earn money. 

You can recruit other people to join the opportunity and start their own business. To earn money, you will also be able to promote products that are provided by that opportunity. 

Plus, in many instances you will be able to make money from anything that is sold by the people that you brought in to the business. Be sure to check out the compensation plan carefully for any multi level marketing business before deciding to use that one to get your business started. 



#2 : Is this type of business legal? 

There are many people that are sure that this type of business is not legal. The truth is that it is a very legal way to start a business and earn money. 

There are many scams these days that you want to watch for, but those are the ones that gave the legitimate mlm opportunities a bad reputation. If you find an opportunity that is legitimate, then it is definitely legal. 



#3: Can you really earn money with this type of business? 

If you are willing to do whatever it takes to make that happen for you, then anyone can make money with this type of business. You are the only one that can get yourself started earning money, so be willing to learn and take action and it will be very easy for you to make money with your new business. 


#4: What MLM opportunity is the best for you to get your business started with? 

The best opportunity to get your business started with will all depend on your likes and dislikes. You are the only one that can decide which is the best opportunity for you. 

Time will be needed to locate the best one for you, but with a little research, this will not be difficult to do. 



#5: What needs to be done to be successful with a Multi level marketing business

The key things to being successful are marketing and traffic. There are many other things involved to reach success, but these are the two most vital things that will be needed. 

These are not all of the frequently asked questions that are asked about an mlm business, but they are the most important ones for you to know the answers for. Now that you know the questions and answers, you will be able to decide if this is the best business for you to start or not.

 

I hope this article brought you some value.  Please comment below.  Your feedback is greatly appreciated. See below other articles on MLM you may enjoy.

 

Make it a great day!!

Adele Coco Roberts

Virtual Marketing Empire

 

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