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Online Marketing: A Checklist for Struggling Businesses

Online Marketing: A Checklist for Struggling Businesses

checklist

For the past several weeks,it has been posted topics ranging from social media optimization to creating headlines for business blogs. We understand that most of these topics are overwhelming when taken individually, which is why we created the below checklist to help online marketers get their content strategies back on track for those struggling in business & avoiding burnout.

Social Media

Creating social media from scratch is one of the more challenging aspects of content creation. It’s essential, of course, especially when platforms like Twitter, Facebook, and Google+ are capable of pushing your content out to more readers and potential converts (i.e., site visitors who sign up for newsletters, buy products, or perform any other pro-marketing action).

The first step for all of these profiles is to create accounts. Next, you need to fill out the various info sections (links to sites, “about us,” etc.) and use a profile picture that emphasizes brand awareness.

Facebook

  1. Post links to original content and info relating to your business on a daily schedule.
  2. Intermix “marketing posts” with outbound links to related articles, infographics, visuals, and anything else that could generate follower interaction.
  3. Find pages, groups, and organizations that align with your business. Share their content when appropriate.
  4. Like, share, and respond to followers at all times.

Twitter

  1. Start by posting several tweets a day with relevant hashtags and links.
  2. Follow industry-related businesses, organizations, and professional Twitter handles on a regular basis (Note: Your “Following” and “Followers” should be even).
  3. Repurpose Facebook-style content and don’t be nervous posting anything that comes to mind (as long as it’s appropriate for marketing).

Google+

  1. Emphasize the profile creation and make sure all open fields are filled out.
  2. Like FB and Twitter, add professionals and other businesses into your circles.
  3. Use G+ as a sounding board for the rest of your content, but make sure the posts are original.

Blog

Blogs are where everything happens. Whether you have dedicated pages on your site or run a blog through a WordPress platform, these are much different than everyday websites. For one, you always need to be creating posts. What kind of posts? Anything that is interesting, entertaining, and related to your business and marketing campaign. Here are a few tips for getting a blog rolling:

  1. Start by posting twice a day. One can be shorter, perhaps commentary on a trending news article, but the other needs to be highly informative (like a how-to) and lasting.
  2. Actively monitor comments, follows, likes, and re-blogs. Your first wave of followers will help your business blog reach new readers.
  3. Organize content into pages and comprehensive lists.
  4. Every post needs to be shared through social media.

Now, a few pieces of advice for maximizing the effectiveness of every post:

  1. Headlines need to be attention-grabbing and tease at what readers will learn.
  2. Use links to increase authority and exposure to other websites.
  3. Multimedia is a refreshing way to break up big chunks of content. Use pictures, videos, infographics, charts, and even cartoons to illustrate your articles.
  4. Always have a call-to-action or “About the Author” section at the end to help readers “learn more” (i.e., visit your business’ site).

Website

Company websites are what tie blogs and social media together. Without a solid website, businesses lose out on a huge chunk of marketing potential. Every site is different, of course, especially when businesses hire outside contractors to create them. Even so, businesses need to be on the lookout for a number of market-friendly tools, including:

  1. Obvious social media buttons leading to Facebook, Twitter, and Google+.
  2. A news-style section that links visitors to dedicated blog pages.
  3. A completely filled out About Us and Contact section.
  4. Easy-to-use navigation bars.
  5. A landing page plus a home page (one is for selling; the latter for explaining what a company does).

 

We hope you enjoyed this article on “Online Marketing: A Checklist for Struggling Businesses“.  We appreciate your feedback.  Please comment below or tweet.

 

Make it a great day!

 

Adele & Christina

Virtual Marketing Empire

 

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Struggling with Burnout

Struggling with Burnout

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During the last couple of weeks I went from ‘hit the ground running’ to running a marathon with one goal in mind – to just get caught up. Sometimes when you are trying to get caught up, the everyday stuff just doesn’t get done. In fact it felt a bit like a mud run – rigorous and messy.

For three months I have been working 7 days a week, sometimes 10-14 hours a day. That is not good for either your mental or physical health and I found myself struggling with burnout. So I made a decision to let some stuff go.

All of you, at one time or another have experienced burnout, and you know what I mean. Many of you are balancing a couple of businesses, and you’re hoping at some point that one of the businesses you are running will actually support the lifestyle that you desire.

So how do you know when it is time to ‘let go’? To shift your focus from the multitude of goals that are just not working anymore, and redefine where you are going and what you are going to accomplish.

Let’s look at some clues that you are struggling with ‘burnout’;

1. You can’t escape the stress.

2. You are always feeling tired and weak, achy all over

3. You stop pay attention to the details

4. You become forgetful

5. Instead of striving to be the best, you strive for being good enough.

6. You are no longer excited about the work, you’ve lost the passion to be the best

7. No time for family or friends

8. Your voice mail or email inbox is full of unanswered mail

9. You haven’t seen sunlight in days

10. Life is just not FUN anymore.

These are all classic signs of burnout, and I was struggling with every one of them – so how do you recover from burnout?

Step 1. Examine any resentment that you are feeling towards your work.

Dig deep to find out what are the root causes of your burnout. Now would be a good time to start a stress diary; document what is causing the stress and make note of the things you need to change to avoid that stress.

Step 2. Focus on your physical health.

I have been so stressed that I have not been eating right or exercising, and my sleep has been been affected. Now might be a good time to focus on foods that fight stress;

  • The complex carbs in whole grain cereals and breads increase the serotonin levels in the brain, boosting your mood and helping you relax.

  • Calcium (in cottage cheese) relaxes your muscles, ginger aids in pain relief,

  • Avocados have lots of potassium which will lower your blood pressure,

  • Broccoli and other vegetables with B vitamins and folic acids relieve stress, anxiety and depression

  • One cup of spinach provides enough magnesium to fight irritability, indigestion, fatigue and stress,

  • A small handfull of nuts provides enough selenium to fight depression, fatigue and anxiety, Strawberries, raspberries and blue berries provide vitamin C which helps curb the levels of the stress hormone cortosol

  • Omega-3 fatty acids found in salmon and tuna can help balance stress hormones, fight heart disease and tame mood swings.

  • Bedtime foods; a glass of milk provides the necessary calcium to sooth anxiety and calm mood swings, and a whole grain crackers of toast provide the serotonin to help you relax and fall asleep more quickly.

Exercise fights stress and I have all but given up on it due to time constraints. Oh sure, I’ve exercised here and there, but not enough to really fight the stress I’ve been dealing with. So, now that I have let some stuff go, I’m committing to at least a ½ hour a day, 6 days a week… stay tuned I will let you know if I have been able to do that.

Getting enough sleep has always been a problem for me since my early twenties. However, most of the time I make it a priority and even if I can’t sleep, I usually crawl into bed between 9- 10pm – except during the last couple of months when I was working late, sometimes til 1am.

Step 3. Reassess your goals.

Burnout occurs when your work is out of alignment with your long term goals and values. You are experiencing frustration because things have shifted and you no longer know what your goals are. It’s time to reassess and redefine your goals;

You all should have a mission statement, and if you don’t it is time to think about gives you meaning in your work and write one. A mission statement helps you define the elements (or goals) that you need to work efficiently, with integrity and focus.

My mission statement is: Committed to providing simple, smart SEO strategies that empower small business to compete with big business on a level playing field, regardless of budget.

If you find that your current role at your job or in your business does not line up with your mission statement, then it is time to reassess your goals and get them back in line with your mission.

Step 4. Learn how to say NO politely

It’s a good idea to not only shed some responsibility, but also to learn how to say NO to requests for your time and energy that are not in line with your goals and mission statement. Learn how to say Yes to the person, but No to the task.

This might mean that instead of spending time one-on-one with someone, an alternative might be to provide a step-by-step written guide on how to accomplish the task that the person needs help with. The added advantage of a written guide is that once it is created it can be shared over and over again, thus saving you a ton of time in the long run.

Step 5. Remember the power of positive thinking.

By nature, I am a positive thinker. In fact I believe that each morning when I get up, I make a decision to be happy… and most of the time that works. However, when you are struggling with burnout – sometimes it is hard to see the ‘positive’ in a situation.

Here are some ideas for readjusting your attitude to ‘happy’.

  • Make a list of all of the things you have to be thankful for. At the end of each day read that list… and count your blessings.

  • Make a list of things you want to accomplish, then celebrate each of those accomplishments; go out to dinner, buy yourself something you want but don’t need, host a party… and count your blessings.

  • At the end of each day, think about the one great thing you did that day at work, or at home… and count your blessings.

  • Understand that things will not always go as planned, but everything happens for a reason, look for that reason… and count your blessings.

  • Read positive and inspiring books. These books serve to encourage you, inspire you, and teach you. By focusing on something positive, it helps you keep a positive mindset… and count your blessings.

  • When you are feeling sorry for yourself, take a look around you – you will see someone in way worse shape than you are… and count your blessings.

I truly hope this article “Struggling with Burnout” brought you value.  Below are some tools that will help you.  We are grateful for your  feedback.  Please comment below or tweet.

 

Burnt out blog week

Make it a Blessed Day!!

 

Adele & Christina

Virtual Marketing Empire

 

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Here are some tools that will bring you value:

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Attention All Struggling Online Marketers!!

ATTENTION

   All Struggling Online Marketers!!

 Join us Monday May 5th thru Sunday May 11th for

“Are You Feeling Burnt Out??” Week

We will share with you ways , tips & techniques to overcome & avoid

internet marketing burn out!

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Authenticity – Why people aren’t themselves and what that costs them

 

Authenticity – Why people aren’t themselves and what that costs them..

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Why should you be yourself? The simple answer is ‘because everyone else is taken’ – it’s both the simple answer and an accurate answer. The important question is ‘why are we not ourselves?’ What is the pay off for not being ourselves? Ahhh, now we’re talking. 

To begin with, what would cause us to not want to be ourselves? For some of us, we may have been raised in environments where it was dangerous to be who we are. Even as adults we may be working in environments that demand that we be other than who we are in order to ensure job security. So we conclude, I have to be other than I am to get what I want i.e. love, safety, income etc. 

We may have learned to believe ‘who I am is not good enough to be loved, guaranteed safety, approved of’. We may have been told ‘who you are is not worth treating well’. We may have learned ‘who you are is not good enough to meet my standards for ‘being good enough’. We may become convinced that we are less than we should be. 

When we feel not good enough what happens to our lives? We end up putting things on hold until we feel we ‘deserve’ by becoming good enough. We spend so much time striving to feel that we’re good enough. Have I accomplished enough, am I good looking enough, is my car big/fast/exclusive enough, is my job title high enough, do I have enough awards to be good enough? Exhausting isn’t it? 

Self worth and Authenticity are intrinsically linked. The worth we have in our own eyes, a sense of worth not built on acquisition, job title, appearance, credentials – is the only worth, worth living out of. How many of us realize that we have an intrinsic worth greater than anything on the outside? If we go through life with a sense of being deficient then we are motivated to acquire value – the things that others value in the world then become our aim in life. I may not be good enough in and of myself but look what I’ve got, becomes our calling card. 

Sooner or later, things fall apart, if we’re lucky. It can take many forms e.g we can lose everything we spent our whole lives accruing or we meet someone or a situation who places no value on our ‘social bling’. We run helter skelter trying to get them to ‘see’ us as our bling or we go somewhere else. But there’s a crack in the tea cup. When it finally breaks open, our break down becomes our breakthrough. 

We begin to look for another way. What we’ve been looking for is a way to feel good about who we are, under all circumstance. We don’t always realize it at first since there’s much howling in pain and hanging onto fast disappearing ‘bling’. 

The breakthrough cracks us wide open and everything we’ve been taught is ‘wrong’ with us, all the things we’ve been taught make us ‘not good enough’ stare us in the face. Excruciating at first but if we stay, refuse to take flight, we can transform. Now begins the re-acquainting ourselves with the ‘real’ us, all of it. 

There are many transformation technologies from journalism, meditation, prayer, walking, body work, sound, vibration healing, self help groups, motivational tapes & self help books etc. We tend to gravitate towards one that works for us. Soon the pain subsides, loses its edge. We don’t feel so raw. Our lives may be in shambles around us but we can stand to be alive and increasingly we can stand to be ourselves. We live in a time of infinite help with wonderful teachers who can assist us in moving out of our debris; emotional, psychological and spiritual. 

Not being who we are, may be something we picked up at our beginning but was never a part of our being and we need not continue with it.  “I am who I am” ..Authenticity is the key!!

 

Hope this ad brought you value.  We appreciate your thoughts…Please comment below..

 

Make it a great day!!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

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Here is  some great reading material:

http://en.wikipedia.org/wiki/Authenticity_(philosophy)

 

 


83 Exceptional Social Media and Marketing Statistics in 2014

83 Exceptional Social Media and Marketing Statistics in 2014

Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.               B2B-content-creation 

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.
4 Marketing Management and Measurement Stats

1. Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. (B2B Marketing)

2. While two out of three U.S. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” (MarketingCharts)

3. That’s likely because only 45% of CMOs are confident “that they know which metrics or business outcomes their key stakeholders care about.” (MarketingCharts)

4. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” (MarketingCharts)
4 B2B Marketing Stats

5. Consumerization of B2B marketing? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” (MarketingCharts)

6. Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. (MarketingCharts)

7. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. (Social Media Today)

8. B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor. (B2B Marketing)

6 Social Media Marketing Stats

9. Social media marketing budgets are projected to double in the next five years. (SocialTimes)

10. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. (FlipCreator)

11. This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million. (iMedia Connection)

12. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)

13. Some brands perceived as social aren’t—at all. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. Ditto for Trader Joe’s. (iMedia Connection)

14. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. (iMedia Connection)

 

7 SEO and Search Stats

15. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (B2B Marketing)

16. 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. (B2B Marketing)

17. 33% of organic search clicks go to the first result. (SocialTimes)

18. The top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks. (Brent Carnduff)

(However, as noted here previously, “a lower position isn’t always bad. If the searcher clicks the ‘back’ button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search.”)

19. It’s also important to consider that only 48% of searches result in an organic click. The remaining 52% result in either a click on a paid ad, leaving the search engine results page without clicking on any listing, or starting a new search. (Brent Carnduff)

20. In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. (Brent Carnduff)

21. And furthermore, long-tail searches have higher overall organic click-through rates. 56% of searches for phrases of four words or more result in a click on an organic result, compared to just 30% for single-word search queries. (Brent Carnduff)
7 Online Advertising Stats

22. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). However, just over a third of marketers view each channel as valuable for lead generation. (eMarketer)

23. Landing page optimization is viewed as the most important tactic for optimizing the performance of paid search advertising, while targeting by segment is most important in optimizing display ad performance. (eMarketer)

24. 8% of Internet users account for 85% of online display ad clicks. (iMedia Connection)

25. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. (Ad Age)

26. Of the 100 largest global advertisers, 41 are headquartered in the U.S., 36 in Europe, and 23 in Asia. Consumer electronics and technology is the fastest-growing ad category among the Global 100. (Ad Age)

27. The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. (both at 0.07%). (Smart Insights)

28. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. (Smart Insights)

 

3 Email Marketing Stats

29. Mobile matters. A lot. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). (Heidi Cohen)

30. Adding social sharing buttons to email messages an increase click-through rates by more than 150%. (SocialTimes)

31. 48% of consumers say email is their preferred form of communication with brands. (iMedia Connection)
14 Content Marketing Facts and Stats

32. Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. (e-Strategy Trends)

33. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. (e-Strategy Trends)

34. 78% of CMOs believe custom content is the future of marketing. It’s not clear what the other 22% are thinking. (SocialTimes)

35. Customer testimonials are the most effective form of content marketing. (SocialTimes)

36. The top challenge for content marketers is “lack of time,’ according to 57% of B2C and 69% of B2B marketers (multiple responses permitted). (e-Strategy Trends)

37. When forced to choose only one “top challenge” in content marketing, 30% of marketers said “not enough time”; 11% said “producing enough content”; and another 11% said it was “producing engaging content.” (@Robert_Rose on SlideShare)

38. Content creation is taking an increasing share of marketing budgets. Nearly half of marketers devote at least 10% of their total budgets to content development. One in five spend 25% or more. (eMarketer)

39. The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. (eMarketer)

40. 91% of B2B marketers use content marketing. But just 36% say they are effective at it. (FlipCreator)

41. The most effective B2B content marketers 1) have a documented strategy; 2) use more than a dozen different tactics; 3) use an average of seven different social media platforms; and 4) devote nearly 40% of their budgets to content marketing, as shown below. (FlipCreator)

 

B2B-content-marketingImage Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs

Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs
Read more at http://www.business2community.com/social-media/83-exceptional-social-media-marketing-statistics-2014-0846364#9y2Bcfg3xoKvwSbY.99

42. The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). (FlipCreator)

43. B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). (FlipCreator)

B2B-content-tactics

 

Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs

44. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%). (FlipCreator)

45. 60% of consumers feel more positive about a brand after consuming content from it. (iMedia Connection)
9 Social Networking Demographics Figures and Statistics

46. Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. 69% of Pinterest users are female. (Digital Buzz Blog)

47. Women are more social than men. (Shocking, I know.) One-half (49.0%) of U.S. adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. (New Media and Marketing)

48. About three-quarters of all Internet users are members of at least one social network. (WordPress Hosting SEO)

49. Grandma and grandpa are crashing teenagers’ social media party. The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. (Fast Company)

50. But social media use is still much more common among the young. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. (WordPress Hosting SEO)

51. Millennials, aka Gen Y, will account for 27% of the total U.S. population in 2014 (vs. 26% Baby Boomers), and 25% of the labor force (vs. 38% Boomers). (AllTwitter)

52. 56% of millennials won’t accept jobs from firms that prohibit the use of social media in the office, and more than eight in ten say that user generated content on company websites at least somewhat influences what they buy. (AllTwitter)

53. The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. (AllTwitter)

54. Millennials are, in general, not loyal to employers (91% expect to stay in a job for less than three years) but are loyal to brands (95% want brands to court them actively).(AllTwitter)
7 Business Blogging Stats and Facts

55. 76% of B2B companies maintain blogs. (FlipCreator)

56. 52% of marketers say their company blog is an important channel for content marketing. (eMarketer)

57. B2B companies that blog generate 67% more leads than those that don’t. (SocialTimes)

58. 62% of B2B marketers rate blogging as an effective content marketing tactic. However, 79% of best-in-class marketers rank blogs as the most effective tactic, while just 29% of their least effective peers concur. (FlipCreator)

59. 57% of U.S. online adults read blogs. And of that group, two-thirds “say a brand mention or promotion within context of the blog influences their purchasing decisions.” (New Media and Marketing)

60. Among U.S. adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. (New Media and Marketing)

61. Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. (Fast Company)
3 Facebook Marketing Stats

62. Facebook now has nearly 1.2 billion total users. (Digital Buzz Blog)

63. 23% of Facebook users check their account more than five times per day. (Digital Buzz Blog)

64. 47% of marketers say Facebook is overrated as a marketing platform. (iMedia Connection)

 

3 LinkedIn Marketing Stats

65. 45% of B2B marketers have gained a customer through LinkedIn. (Social Media Today)

66. LinkedIn is adding, on average, two members per second. However – LinkedIn has a lower percentage of active users than Pinterest, Google+ (?), Twitter or Facebook, which means “you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter…(though) passive content like blog posts or slide decks might be just right for your LinkedIn audience.” (Fast Company)

67. Only 20% of LinkedIn users are under the age of 30. (iMedia Connection)
3 Twitter Marketing Stats

68. B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. (Social Media Today)

69. 71% of tweets are ignored. Only 23% generate a reply. (iMedia Connection)

70. Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. (Smart Insights)
3 Google+ Marketing Stats

71. Google+ has more than one billion total users, though only about a third (359 million) are active. (eConsultancy)

72. Users spend an average of three minutes per month on Google+. (iMedia Connection)

73. 70% of brands have a presence on Google+. (WordPress Hosting SEO)

6 Visual Content (Image and Video) Marketing Stats

74. Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text. (SocialTimes)

75. Adding videos to landing pages can increase conversions by nearly 90%. (SocialTimes)

76. YouTube reaches more U.S. adults aged 18-34 than any cable network. (Fast Company)

77. More than three-quarters (77%) of brand posts shared on Facebook are photos. (iMedia Connection)

78. 73% of reporters say that press releases should contain images. (SocialTimes)

79. There are five million new businesses started each year. One out of 500 get funded and achieve a successful exit. (@Robert_Rose on SlideShare)

3 Marketing Career-Related Stats

80. 79% of B2B marketing executives report noticable skills gaps in the teams they manage. The top areas for skills gaps are in data analysis, customer insight, and digital marketing techniques. (B2B Marketing)

81. Social media experts are in demand. Job postings on LinkedIn for social media positions have grown 1,300% since 2010. (The Strategy Web)

82. Looking for a job in social media? The top five cities for job openings with “social media” in the title are:

New York
Los Angeles
San Francisco
London
Chicago

(The Strategy Web)

(That social media job had better pay well though. NY, SF and LA are all among the top 10 most expensive US cities to live in and London is the 15th-most expensive city globally.)
And One Final Statistic that Simply Cannot be Categorized

83. Food is the top category on Pinterest; 57% of users discuss food-related content. Garlic Cheesy Bread is the most repinned Pinterest Pin. (Digital Buzz Blog)

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Adele & Christina

Virtual Marketing Empire,LLC

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FAQ’s And The Answers For MLM Business

 

FAQ’s And The Answers For MLM Business

 

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There are many people that are considering starting an mlm business, but are unsure this is the right choice for them. If this sounds like you, then you have to be aware of some FAQ’s that are asked about this type of business and the answers for them. 

The following are the frequently asked questions, along with the answers to help you make the wise choice for you. 

#1:  What exactly is an MLM business? 

Multi level marketing is what MLM stands for, but you may have heard of it referred to also as network marketing. This type of business gives you many chances to earn money. 

You can recruit other people to join the opportunity and start their own business. To earn money, you will also be able to promote products that are provided by that opportunity. 

Plus, in many instances you will be able to make money from anything that is sold by the people that you brought in to the business. Be sure to check out the compensation plan carefully for any multi level marketing business before deciding to use that one to get your business started. 



#2 : Is this type of business legal? 

There are many people that are sure that this type of business is not legal. The truth is that it is a very legal way to start a business and earn money. 

There are many scams these days that you want to watch for, but those are the ones that gave the legitimate mlm opportunities a bad reputation. If you find an opportunity that is legitimate, then it is definitely legal. 



#3: Can you really earn money with this type of business? 

If you are willing to do whatever it takes to make that happen for you, then anyone can make money with this type of business. You are the only one that can get yourself started earning money, so be willing to learn and take action and it will be very easy for you to make money with your new business. 


#4: What MLM opportunity is the best for you to get your business started with? 

The best opportunity to get your business started with will all depend on your likes and dislikes. You are the only one that can decide which is the best opportunity for you. 

Time will be needed to locate the best one for you, but with a little research, this will not be difficult to do. 



#5: What needs to be done to be successful with a Multi level marketing business

The key things to being successful are marketing and traffic. There are many other things involved to reach success, but these are the two most vital things that will be needed. 

These are not all of the frequently asked questions that are asked about an mlm business, but they are the most important ones for you to know the answers for. Now that you know the questions and answers, you will be able to decide if this is the best business for you to start or not.

 

I hope this article brought you some value.  Please comment below.  Your feedback is greatly appreciated. See below other articles on MLM you may enjoy.

 

Make it a great day!!

Adele Coco Roberts

Virtual Marketing Empire

 

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