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Why Blog ?? 5 Strong Motivations

Why Blog ??   5 Strong Motivations

 

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Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog!

Help Others

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

Share Experience

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

Self Gratification

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

Offer Insight

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

Motivate People

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

 

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Adele & Christina

Virtual Marketing Empire

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5 Most Common Direct Mail Mistakes

 

5 Most Common Direct Mail Mistakes

 

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There’s nothing worse than witnessing your money being wasted on a direct mail campaign that just didn’t get your phone ringing or send customers through your door. When it happens, it’s likely not the direct mail delivery method, but your actual campaign that flopped.

 

 

Here are the five most common mistakes most businesses make: 

1. Your direct mail list targeted the wrong customer: Not spending enough time and money on the list itself that targets your best type of consumer is a major campaign deal-breaker. Quite often we throw a campaign together without a thought to what kind of marketing list we are going to use. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we rushed to purchase without checking the validity and the integrity of the list broker has let us down. 

Due your diligence and find a reputable list broker and explore the quality of the list. The types of consumers on the list can sometimes change the direction of what kind of marketing message you are going to use if you happen to find another target market ready to buy your product or service. 

2. Your direct mail campaign wasn’t tested: Testing your campaign is a necessity. More than half of our customers will give us their direct mail campaign, the list and then fail to provide us with some parameters on changing how the mailing piece looks. There are so many things to test such as the color of the envelope, size of the piece, the message, making it lumpy and so on. 

To test the headline, the direct mail piece design, the overall message and power of the call to action, put yourself in the mindset of your customer and be a test junkie. You will find you will be consistently doubling and tripling the money brought in on a campaign when you test the effectiveness of the campaign. 

3. Your direct mail campaign didn’t separate features from benefits: Stress the benefits to the customer in your marketing message as opposed to the features of your product or service. The customer does not care about the fancy features of your product. As a matter of fact, they do not have the time to listen to how great you are; they want results. What kind of results can your customer achieve by using your product? 

Features are the objective facts about your product or service (size, color, appearance, usability) while benefits state what the product or service does for a customer (makes money, saves money, heals, saves time, etc.) Make sure you clearly tell your readers what your product or service can do for them and how they will benefits from using it. 

4. Your direct mail campaign didn’t have a call to action: Even if the intent of your campaign is to reach potential customers and make them aware of your product or service, you still need to have an offer. What is a campaign good for if you do not have an offer? Even just asking for the order in your message is good enough to get you results. 

Your readers need to be prompted to take action and it’s your job to offer the right incentive for them to do so. Research what kind of offers you are going to make and be sure it is compelling and benefit driven. 

5. Your direct mail campaign was a one-time deal: On average, people need to see or hear an advertising message seven times before they take some sort of action. Mailing out a campaign just once doesn’t do the trick. It’s called a “campaign” for a reason and entails multiple mailings to be the most effective. It’s not your customer’s job to keep your information and recall it when they need it; it’s your job to always be in front of them. 

Be sure to follow-up with your potential customers, either by multiple direct mailings or phone calls or a combination. It’s important to time your campaign well and stay top-of-mind, especially when your customer is in need of your product or service. 

A direct mail campaign is an investment with the potential for great returns. Don’t make the common mistakes many businesses do. With a winning marketing combination and the right tools and messages, your campaign can come out shining.

 

Hope this brought you value.  Please comment or tweet below!!

 

Make it a great day!!

 

Adele & Christina

Virtual Marketing Empire

 

 

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Some valuable articles on direct mailing:

http://www.dmnews.com/5-direct-marketing-mistakes-and-how-to-avoid-them/article/317389/

http://www.targetmarketingmag.com/article/6-preventable-direct-mail-mistakes-that-could-cost-thousands/1

 

 

 

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How to make the best out of any Mailing lists

 

How to make the best out of any Mailing lists

 

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Mailing lists can be a great way for businesses that are driven by results, to see their hard work quickly pay off and their desired results achieved. Information on consumers and businesses that are ideal prospective clients is gathered and stored in a database. This database is regularly run through NCOA and stringent quality assurance procedures to ensure that it contains the most accurate information available. Mailing lists are then complied from the information in the database. Mailing list brokers are services that provide mailing lists to businesses. Mailing list brokers are able to keep the best, most accurate databases and are able to save your business the time and resources that this complex process can consume. It also frees up your businesses employees to concentrate more on the actual marketing aspect of the campaign. 

One of the major conveniences of mailing lists are the fact that it contains consumers that are more inclined to be interested in your businesses product or service. You can choose to select a mailing list of only consumers that is your ideal client. This selection can be made using thousands of demographic selects, such as age, income, gender, home market value, interests, and spending habits. 

Using the above information your business will be well on the way to building a mailing list that is customized to your needs. A customized mailing list will save your company money since you are deploying your message to only consumers that are interested in your product and are more likely to turn into solid leads, and buying customers. 



Tips to use graphics in your direct mail marketing campaign: 



Using pictures in your direct marketing campaign always helps. They generally pull more people in to the direct marketing campaign than without pictures. However, there are a few rules to follow when using pictures. 

-Avoid using pictures of yourself or the business founder if the picture is old or low quality. Make sure the photographs are professional looking and relatively up-to-date. In order to be respected and seen as an expert, you should not use a photo that undermines that idea. 

-Avoid using a photo that makes you look too young. Youth may often be praised, but looking inexperienced will not help you gain trust. Including this image on your website or direct marketing campaign may cause you to lose potential sales. 

You should not turn people away from your products or services because your photograph on a direct marketing campaign is a distraction. Make customers feel comfortable and trusting by providing a professional picture. Otherwise it might be time to choose a different picture. 


Investing in Mailing list for your business: 



Cold calls and mass mailings are an ineffective and expensive marketing approach. Sending irrelevant information to people who aren’t interested in your products or services is a waste of your company’s time and money. 

The most effective way to find leads for your marketing campaign is by purchasing a mailing list. With a mailing list, businesses can direct their marketing efforts toward consumers that have expressed interest in their product or have been interested in similar products. 

Mailing lists allow businesses to target specific businesses and individuals. Mailing lists can categorize people based on a variety of demographic situations, such as location, value of property, buying habits, income, and age. 

Don’t waste any more time trying to find out who fits into your target audience. Instead, use a mailing list that has accurately compiled that information. Then your business can focus on creating sharp campaigns that will generate interest and profit growth.

 

We hope this article brought you value.  Please comment or tweet below.

 

Make it a great day!!

 

Adele & Christina

Virtual Marketing Empire

 

PS.  Did you Know….Web directories are very important for businesses who are looking to increase their exposure and draw more attention to their products. Check this out    AdGrabber.biz

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tools:

http://www.directmail.com/directory/mailing_lists/

 

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Real People vs. Fake People

 

 

Real People vs. Fake People

 

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Sick & tired of people  saying they are true & REAL.. or letting you “believe” they truly care about you
& your welfare..when they could care less..unless you are putting money in their
pocket or fitting in their agenda..
Wake up people & smell the roses!!! They are not who they say they are!!
Here is a list of Real vs. Fake People.  
Know anyone who fits into this category?  If yes.. run..
Real people admit their flaws
Fake people deny their flaws
Real people act like people
Fake people act in humanReal people write songs from the heart

Fake people write songs to make money

(most of which are artificial & have absolutely no meaning)

 

Real people apologize for their faults

Fake people never apologize. They put the blame on other people,

accuse them of being crazy & try to make themselves look good

 

Real people make conversation to welcome friendship & companionship

Fake people make conversation to mess with people’s emotions & watch them lose their minds for their own sick endeavors

 

Real people accept you for who you are

Fake people accept you for what you have

 

Real people make you happy

Fake people make you want to pull your hair out

 

Real people hold their heads up in the air

Fake people hold their heads & noses up in the air

 

Real people accept defeat

Fake people don’t accept defeat. They make like children & pout for a long time

 

Real people respect when you have company

Fake people act like spoiled children & find ways to make you

company uncomfortable (kick, whine, pout,throw angry fits, etc.)

 

Real people help heal the past

Fake people try to smooth things over as if nothing happened

 

Real people back off and let you find yourself

Fake people act a if they know you, but they don’t

 

Real people   let you find your own job

Fake people   downgrade your job & try to help you because they

think that you are stupid, dumb & know what is best for you

 

Real people follow & comply with rules given to them

Fake people find ways to rebel & feel that rules are meant to be broken

 

Real people let you enjoy yourself

Fake people ruin your mood

 

Real people listen

Fake people act like rowdy children in a playground

 

Real people respect your personal alone-time with another

occupant which isn’t them

Fake people act insecure & grow jealous of whoever you confide in

 

Real people know what it means to be human

Fake people act as if they were still living in the stone age century

 

Real people -always show respect no matter what setting they are in

Fake people–  attempt to bring the barroom/barnyard with them

wherever they go & make a scene embarrassing & putting to

shame not only themselves, but the people who are associated

( or forced to associate) with them

 

Real people blame themselves when their house of cards tumble to the ground

Fake people place the blame on just about anything or anybody,

including the family pet. The, they proceed to insert words into the

mouths of individuals, making it seem as if they are condemning them.

They also get defensive & threaten to leave because they

feel as if they were labeled as the “bad guy”

 

Real people show improvement

Fake people show absolutely nothing (zip, zero, nada, zilch)

 

Real people show kindness to those who are not fortunate

Fake people act superior and look down on those who they feel are “not up to their standards”

 

Real people– love them 100%

Fake people– love/hate them at the same time

 

Real people-can tolerate them

Fake people-can’t tolerate them, but you have to force

yourself to deal with them

 

Real people-can always count on them

Fake people-you have your doubts

 

Real people accept constructive criticism

Fake people get defensive and feel as if they are being gained up on

 

Real people accept being held accountable for their actions

Fake people give no-good sorry excuses for their actions

 

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Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

 

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Why Are Many People Struggling with Internet Marketing?

Why Are Many People Struggling with Internet Marketing?

 

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Millions of people are struggling with Internet marketing everyday. How do I know this is true?

Consider this. Have you ever been to an Internet marketing discussion forum? The Warrior Forum is a great one.

In a discussion forum you can ask questions and interact with other members. One of the most common threads that continually comes up is the best way to do various things as they pertain to Internet marketing.

Of course Internet marketing is where you are going to market in various ways online. This is constantly changing and it leaves many people extremely confused.

Struggling With Internet MarketingWhen you get right down to it most people are struggling with Internet marketing because they do not have Internet marketing skills. I remember a fairly well known Internet marketer once saying that the best thing you can do is master one or two Internet marketing traffic generation skills.

Think about that! You need to become an expert on getting traffic to your website and the best way to do that is to become an expert in one or two methods.

This does not mean that you should jump around and try the new idea of the day club. If you’re subscribed to anyone’s mailing list that does Internet marketing you are going to be bombarded with the newest and greatest thing on a regular basis.

Nothing wrong with that except it does take away from your focus on what you’re currently doing. You should be spending the majority of your time getting website traffic and not purchasing the newest method for making money.

Successful Internet marketing is all about setting up a system and putting in the work. You may do a lot of the work yourself or you might outsource some of it.

You might do paid advertising or focus on free advertising. The point is you need to get a system in place and stick with it. Find one or two ways of driving traffic to your website and really become good at that.

What do I suggest if you are struggling with internet marketing?

If you have funds the fastest way to get traffic to a website is but solo ad clicks  and  to do pay per click advertising. Google Adwords is the largest PPC program, but there are many other effective options.

For example, Yahoo and Bing have combined forces to create a very good PPC advertising program. There are other programs such as 7search where you can find extremely affordable advertising that will work depending on the niche you’re in.

Of course you can also do free advertising such as article marketing, forum posting, placing classified ads, and so on. All of these things will work if you become an expert on how to do them correctly.

There’s not a lot of overnight success that comes from marketing online. If you’re struggling with Internet marketing chances are you’re either not doing it correctly, or your have not focused on one thing for a long enough period of time to see if it will work for you.

Become an Internet marketing expert in the way you choose and watch your results improve dramatically over time.

 

Hope you enjoyed this post and it brought you value.  Your feedback is important to us.  Please comment or tweet below.

 

Make it a great day!!

Adele & Christina

Virtual Marketing Empire

 

 

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Some articles & tools of value:

http://www.strugglingonlinemarketer.com/about-us/

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The Shocking Reason Some Businesses are Still Struggling in the Online Marketing

The Shocking Reason Some Businesses are Still Struggling in the Online Marketing

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Why do you think so many marketers have a hard time cutting through the clutter and reaching more customers online? Take a guess before you read the next line because in a moment I’ll show you some data that might surprise you.

Do you think marketers struggle because they don’t have a social presence? Do you think it’s because their competitors are outranking them? Is it bad content? A poorly designed website?

Or what if it was something that very few marketers are even thinking about? Just take a guess at what the biggest obstacles are, and let’s see what the data says about how close you are…

The Naked Truth About Online Marketing

Go to any authority website or magazine and look for an article on business growth. I bet you my shirt that 99% of them give marketing advice. Everyone seems to think it’s about marketing. Could this be why only 1% of 1% of small businesses ever grow? The data suggests that if you want to grow your business, you might need to look to the internet for more than just marketing.

For starters, did you know that (according to MediaPost), 45% of B2B businesses are now using some kind of automation software, but less than 20% of small businesses have started automation in their marketing?  The study also found that small companies who use automation tools in their marketing are almost 50% MORE likely to report revenue growth.

Think about that one for a moment, are your competitors using automated marketing tools? Are you okay with them having something which you know will increase their sales? Meanwhile, are you trying to increase your sales by using out of date methods and technology?

So if you want to grow your business using the internet, marketing isn’t the only thing you need to consider. You also need the right technology.

That’s not that only paradigm buster either.

Depending on the stats you read, anywhere from 7 to 9 out of ten customers will consult online peer reviews before making a buying decision. Yet only 43% of B2B leaders believe their company could respond to a negative online review or post within 24 hours. More than 10% of companies stated that they don’t doanything to respond to negative comments (source: The Backup List).

Most marketers are obsessed with making sales, while customer service is viewed as an afterthought. But over a trillion dollars which are spent OFFLINE are spent by customers who claim that their decision was “web influenced.” (source: Forrester Research). What are those customers looking for?

Advertisements or peer reviews and high quality information? Do you think your customer service practices impact whether your customers leave positive or negative reviews online?

Do You Know What Your Customers Really Want?

Finally, e-Strategy Trends, reported that while 76% of marketers believe they know what their customers want, only 34% have bothered to ask. Are you starting to see the trends here? Marketers are still applying the same “in your face” direct marketing tactics and thinking that’s the key to business growth.

But the internet has changed the way people make buying decisions. If you want to stand out today, you need to educate your prospective customers, not just market to them. You need to take great care of your existing customers and watch your online reputation like a hawk.

If you’re not doing this, you might be one of the 76% of marketers who assumes that they know what their customers want. If you’re ready to team up with a company who can increase your positive online reputation and your rankings, you need to call MSI right now. Don’t just assume you know what to do. If you’re not growing today, chances are you won’t start growing until something changes.

We hope you enjoyed this article on Business Struggling and it brought you value.   Your feedback is  important to us & very much appreciated.  Please comment or tweet below.

Make it a great day!!!

Adele & Christina

Virtual Marketing Empire

Take action today.  These will help bring you financial freedom:

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    www.virtualmarketingempire.com

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