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Why Blog ?? 5 Strong Motivations

Why Blog ??   5 Strong Motivations





Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog!

Help Others

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

Share Experience

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

Self Gratification

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

Offer Insight

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

Motivate People

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?


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Adele & Christina

Virtual Marketing Empire

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5 Most Common Direct Mail Mistakes


5 Most Common Direct Mail Mistakes





There’s nothing worse than witnessing your money being wasted on a direct mail campaign that just didn’t get your phone ringing or send customers through your door. When it happens, it’s likely not the direct mail delivery method, but your actual campaign that flopped.



Here are the five most common mistakes most businesses make: 

1. Your direct mail list targeted the wrong customer: Not spending enough time and money on the list itself that targets your best type of consumer is a major campaign deal-breaker. Quite often we throw a campaign together without a thought to what kind of marketing list we are going to use. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we rushed to purchase without checking the validity and the integrity of the list broker has let us down. 

Due your diligence and find a reputable list broker and explore the quality of the list. The types of consumers on the list can sometimes change the direction of what kind of marketing message you are going to use if you happen to find another target market ready to buy your product or service. 

2. Your direct mail campaign wasn’t tested: Testing your campaign is a necessity. More than half of our customers will give us their direct mail campaign, the list and then fail to provide us with some parameters on changing how the mailing piece looks. There are so many things to test such as the color of the envelope, size of the piece, the message, making it lumpy and so on. 

To test the headline, the direct mail piece design, the overall message and power of the call to action, put yourself in the mindset of your customer and be a test junkie. You will find you will be consistently doubling and tripling the money brought in on a campaign when you test the effectiveness of the campaign. 

3. Your direct mail campaign didn’t separate features from benefits: Stress the benefits to the customer in your marketing message as opposed to the features of your product or service. The customer does not care about the fancy features of your product. As a matter of fact, they do not have the time to listen to how great you are; they want results. What kind of results can your customer achieve by using your product? 

Features are the objective facts about your product or service (size, color, appearance, usability) while benefits state what the product or service does for a customer (makes money, saves money, heals, saves time, etc.) Make sure you clearly tell your readers what your product or service can do for them and how they will benefits from using it. 

4. Your direct mail campaign didn’t have a call to action: Even if the intent of your campaign is to reach potential customers and make them aware of your product or service, you still need to have an offer. What is a campaign good for if you do not have an offer? Even just asking for the order in your message is good enough to get you results. 

Your readers need to be prompted to take action and it’s your job to offer the right incentive for them to do so. Research what kind of offers you are going to make and be sure it is compelling and benefit driven. 

5. Your direct mail campaign was a one-time deal: On average, people need to see or hear an advertising message seven times before they take some sort of action. Mailing out a campaign just once doesn’t do the trick. It’s called a “campaign” for a reason and entails multiple mailings to be the most effective. It’s not your customer’s job to keep your information and recall it when they need it; it’s your job to always be in front of them. 

Be sure to follow-up with your potential customers, either by multiple direct mailings or phone calls or a combination. It’s important to time your campaign well and stay top-of-mind, especially when your customer is in need of your product or service. 

A direct mail campaign is an investment with the potential for great returns. Don’t make the common mistakes many businesses do. With a winning marketing combination and the right tools and messages, your campaign can come out shining.


Hope this brought you value.  Please comment or tweet below!!


Make it a great day!!


Adele & Christina

Virtual Marketing Empire



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How to make the best out of any Mailing lists


How to make the best out of any Mailing lists






Mailing lists can be a great way for businesses that are driven by results, to see their hard work quickly pay off and their desired results achieved. Information on consumers and businesses that are ideal prospective clients is gathered and stored in a database. This database is regularly run through NCOA and stringent quality assurance procedures to ensure that it contains the most accurate information available. Mailing lists are then complied from the information in the database. Mailing list brokers are services that provide mailing lists to businesses. Mailing list brokers are able to keep the best, most accurate databases and are able to save your business the time and resources that this complex process can consume. It also frees up your businesses employees to concentrate more on the actual marketing aspect of the campaign. 

One of the major conveniences of mailing lists are the fact that it contains consumers that are more inclined to be interested in your businesses product or service. You can choose to select a mailing list of only consumers that is your ideal client. This selection can be made using thousands of demographic selects, such as age, income, gender, home market value, interests, and spending habits. 

Using the above information your business will be well on the way to building a mailing list that is customized to your needs. A customized mailing list will save your company money since you are deploying your message to only consumers that are interested in your product and are more likely to turn into solid leads, and buying customers. 

Tips to use graphics in your direct mail marketing campaign: 

Using pictures in your direct marketing campaign always helps. They generally pull more people in to the direct marketing campaign than without pictures. However, there are a few rules to follow when using pictures. 

-Avoid using pictures of yourself or the business founder if the picture is old or low quality. Make sure the photographs are professional looking and relatively up-to-date. In order to be respected and seen as an expert, you should not use a photo that undermines that idea. 

-Avoid using a photo that makes you look too young. Youth may often be praised, but looking inexperienced will not help you gain trust. Including this image on your website or direct marketing campaign may cause you to lose potential sales. 

You should not turn people away from your products or services because your photograph on a direct marketing campaign is a distraction. Make customers feel comfortable and trusting by providing a professional picture. Otherwise it might be time to choose a different picture. 

Investing in Mailing list for your business: 

Cold calls and mass mailings are an ineffective and expensive marketing approach. Sending irrelevant information to people who aren’t interested in your products or services is a waste of your company’s time and money. 

The most effective way to find leads for your marketing campaign is by purchasing a mailing list. With a mailing list, businesses can direct their marketing efforts toward consumers that have expressed interest in their product or have been interested in similar products. 

Mailing lists allow businesses to target specific businesses and individuals. Mailing lists can categorize people based on a variety of demographic situations, such as location, value of property, buying habits, income, and age. 

Don’t waste any more time trying to find out who fits into your target audience. Instead, use a mailing list that has accurately compiled that information. Then your business can focus on creating sharp campaigns that will generate interest and profit growth.


We hope this article brought you value.  Please comment or tweet below.


Make it a great day!!


Adele & Christina

Virtual Marketing Empire


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Real People vs. Fake People



Real People vs. Fake People





Sick & tired of people  saying they are true & REAL.. or letting you “believe” they truly care about you
& your welfare..when they could care less..unless you are putting money in their
pocket or fitting in their agenda..
Wake up people & smell the roses!!! They are not who they say they are!!
Here is a list of Real vs. Fake People.  
Know anyone who fits into this category?  If yes.. run..
Real people admit their flaws
Fake people deny their flaws
Real people act like people
Fake people act in humanReal people write songs from the heart

Fake people write songs to make money

(most of which are artificial & have absolutely no meaning)


Real people apologize for their faults

Fake people never apologize. They put the blame on other people,

accuse them of being crazy & try to make themselves look good


Real people make conversation to welcome friendship & companionship

Fake people make conversation to mess with people’s emotions & watch them lose their minds for their own sick endeavors


Real people accept you for who you are

Fake people accept you for what you have


Real people make you happy

Fake people make you want to pull your hair out


Real people hold their heads up in the air

Fake people hold their heads & noses up in the air


Real people accept defeat

Fake people don’t accept defeat. They make like children & pout for a long time


Real people respect when you have company

Fake people act like spoiled children & find ways to make you

company uncomfortable (kick, whine, pout,throw angry fits, etc.)


Real people help heal the past

Fake people try to smooth things over as if nothing happened


Real people back off and let you find yourself

Fake people act a if they know you, but they don’t


Real people   let you find your own job

Fake people   downgrade your job & try to help you because they

think that you are stupid, dumb & know what is best for you


Real people follow & comply with rules given to them

Fake people find ways to rebel & feel that rules are meant to be broken


Real people let you enjoy yourself

Fake people ruin your mood


Real people listen

Fake people act like rowdy children in a playground


Real people respect your personal alone-time with another

occupant which isn’t them

Fake people act insecure & grow jealous of whoever you confide in


Real people know what it means to be human

Fake people act as if they were still living in the stone age century


Real people -always show respect no matter what setting they are in

Fake people–  attempt to bring the barroom/barnyard with them

wherever they go & make a scene embarrassing & putting to

shame not only themselves, but the people who are associated

( or forced to associate) with them


Real people blame themselves when their house of cards tumble to the ground

Fake people place the blame on just about anything or anybody,

including the family pet. The, they proceed to insert words into the

mouths of individuals, making it seem as if they are condemning them.

They also get defensive & threaten to leave because they

feel as if they were labeled as the “bad guy”


Real people show improvement

Fake people show absolutely nothing (zip, zero, nada, zilch)


Real people show kindness to those who are not fortunate

Fake people act superior and look down on those who they feel are “not up to their standards”


Real people– love them 100%

Fake people– love/hate them at the same time


Real people-can tolerate them

Fake people-can’t tolerate them, but you have to force

yourself to deal with them


Real people-can always count on them

Fake people-you have your doubts


Real people accept constructive criticism

Fake people get defensive and feel as if they are being gained up on


Real people accept being held accountable for their actions

Fake people give no-good sorry excuses for their actions




Make it a great day!!


Adele Coco Roberts

Virtual Marketing Empire



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