Tag Archives: Conversion rate optimization

Adgrabber: Featuring Sharon Remeikis EZMobileAds.net

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Introducing the Only Home Based Business Directory and Marketing Platform

Here at http://www.adgrabber.biz we are very proud to  announce our Members Business Opportunities. Today we are giving a shout out to Sharon Remeikis  of Maryland, New York.

AdGrabber.biz, wishes Sharon much success in her ongoing and profitable business venture.  If you would like to message Sharon..just click here.

Sharon Remeikis

Sharon

In 2011 Mrs. Remeikis founded EZMobileAds.net a National Internet Marketing Firm located in Baltimore, Maryland.
Mrs. Remeikis wanted to give back
to other small business owners in the community in offering local Internet Marketing Services. As a business owner herself, Mrs. Remeikis learned quickly the struggles that other business owners were having in their day to day operations in running a successful and knew she could help lessen the burden and offer quality Internet Marketing Services which include Search Engine Optimization, Local Search, Social Media, Web Design to mention a few services at
a more reasonable price than other companies that in some cases were charging twice as much for the very same service.
“You have to change with the current market conditions in order to attract potential clients while offering value and quality services at a more competitive price in order to be competitive.”
Feel free to contact EZMobileAds.Net if you would like to improve your overall bottom line. If we can help your business, we will.
Click here for more info and message  Sharon at ADGRABBER.

 

Sharon Remeikis

President
EZ Mobile ads
Taking Business to the Next Level
Make it a great day!!
Adele & Christina
Virtual Marketing Empire
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The Beginner’s Guide to the Hashtag

The Beginner’s Guide to the Hashtag

If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them (even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans). Plus, they can be a lot of fun.On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time.

The hashtag’s widespread use began with Twitter but has extended to other social media platforms. In 2007, developer Chris Messina proposed, in a tweet, that Twitter begin grouping topics using the hash symbol. Twitter initially rejected the idea. But in October 2007, citizen journalists began using the hashtag #SanDiegoFire, at Messina’s suggestion, to tweet updates on a series of forest fires in San Diego. The practice of hashtagging took off; now users and brands employ hashtags to cover serious political events (#Cairo) and entertainment topics (#MileyCyrus) alike.

With our beginner’s guide, you’ll be hashtagging like a pro in no time.

How do you make the most of hashtags? Let us know in the #comments.

Supported Characters

telephone-hashtags

Image: Flickr, Roberta Cortese

Which characters can you include in a #hashtag?

For starters, spaces are an absolute no-no. Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead (#BlueJasmine). Uppercase letters will not alter your search results, so searching for #BlueJasmine will yield the same results as #bluejasmine.

Numbers are supported, so tweet about #50ShadesOfGrey to your heart’s content. However, punctuation marks are not, so commas, periods, exclamation points, question marks and apostrophes are out. Forget about asterisks, ampersands or any other special characters.

Keep in mind that the @ symbol does something completely different. Using @ before a person’s Twitter handle will tweet at him directly, letting him know you have written to him via the @Connect tab. A hashtag will not. Sometimes users will hashtag a celebrity’s name instead of using her Twitter handle — it is acceptable to tweet #Lorde or @lordemusic. But if you are trying to reach someone directly, don’t use a hashtag.

There is no preset list of hashtags. Create a brand new hashtag simply by putting the hash before a series of words, and if it hasn’t been used before, voilà! You’ve invented a hashtag.

Supported Platforms

Social Media Icons

Image: Flickr, mkhmarketing

Most major social media platforms support hashtags. These include:

Twitter: Twitter is the birthplace of modern hashtag usage — as such, its hashtags are more versatile than other sites’ (see “Tone & Voice,” below). Twitter hashtags are mainly used to denote specific topics of conversation; the “Trends” sidebar of your Twitter feed curates a list of hashtags you might be interested in, based on your tweets.

When you search for a hashtag on Twitter, there are three ways to filter the results. The “Top” option displays the most relevant and popular posts, including those from users you don’t follow. “All” shows you every tweet that uses the specific hashtag in real time, and “People you follow” will only display results from users you are following.

Hashtag Search Results

Facebook: Facebook only recently added hashtag support in June 2013, and the practice has not picked up much steam. Nevertheless, clicking on Facebook hashtags will take you to a list of posts containing the same hashtag. The results are not limited to people you know.

Instagram: Hashtags can be used to complement photos shared on Instagram and help you discover new accounts and pick up followers. Some hashtags were created specifically for Instagram photo challenges — #ThrowbackThursday, for example, encourages users to post retro photos. Vine uses hashtags in the same way — try accompanying each of your Vine videos with at least one hashtag to maximize shareability.

Google+: When you click on a hashtag in Google+, the search results will include the original hashtag as well as posts with similar tags and keywords. Google search results display on the left side of the page, while hashtag results from within Google+ appear on the right. Google also gives you the option to search within Facebook or Twitter.

Tumblr: Tumblr posts have a special “Tag” section where you can enter tags. These tags function like Twitter hashtags, organizing posts by topic, but the hash symbol is inserted automatically. Hashtags included in the main body of a post are not transformed into links.

Pinterest: Use Pinterest hashtags to mark and search for content. Click on the hashtag in a pin description to navigate results that contain the exact hashtag, plus pins with the same word or phrase in the description.

Curious which hashtags are trending across social media? Hashtags.org tells you which tags are hot in real time.

Tone and Voice

Beyond simply organizing your tweets, Twitter hashtags can help you craft your voice while joining in a larger discussion. You can use multiple hashtags in one tweet, but don’t go overboard. One to three is generally an acceptable range.

In a post for The New Yorker, Susan Orlean points out that hashtags can provide colorful commentary as a sort of “muttered into a handkerchief” aside, to give context and to convey humor or sarcasm.

Sometimes a hashtag is so zany or specific that there are few, if any, search results attached to it. These exist mainly for entertainment purposes. Orlean gives the example “Sarah Palin for President??!? #Iwouldratherhaveamoose.” As she points out, it is unlikely anyone would actually search for “#Iwouldratherhaveamoose,” but it adds a dash of humor that followers appreciate.

Here are some sample tweets that use hashtags (in bold) to add context, humor and voice:

  • Let the weekend begin! #TGIF
  • Wearing socks with Crocs is so stylish #kidding
  • Just dropped my second ice cream cone. #fail
  • I hate when people smoke e-cigarettes indoors. #annoying #rude #whygodwhy
  • The movie #Gravity is beautiful, but so terrifying! #nevergoingtospace
  • I’m loving ‘The Sound of Things Falling’ by Juan Gabriel Vasquez #FridayReads
Business and Marketing

Many major brands now have Twitter accounts, and some choose to create hashtags to promote specific events or campaigns. If you want to use Twitter as part of your business strategy, here are a few tips to keep in mind:

coke-twitter-2

Consolidate your tweets: Choose a specific account that will represent your brand or business. Set up a business account, or designate one employee to tweet on behalf of the company. That way, users can find all of your tweets in one place.

Use relevant hashtags: See what hashtags other businesses in your field are using. If you’re promoting cheap airfare, you will want to use hashtags like #CheapTravel and #FlightDeals so users will find you when they search for those keywords.

Follow trends: See what hashtags are trending and make use of them — if they are relevant to your business. Using a popular hashtag that has nothing to do with your brand (for example, including #MileyCyrus in a tweet about cheap airfare) makes you look like a spammer and will hurt your credibility.

Create your own hashtag: If you want to create a special hashtag for an event or campaign, select one that hasn’t been used before and remind everyone to use it in related tweets. Be sure to include the hashtag in any promotional materials. Make it informative but short — for example, Mashable uses #MashReads to talk about writers who visit our HQ.

Generate buzz: Creating a contest, raffle or promotion is a great way to get Twitter talking about your brand. Users will be more likely to retweet your hashtags if they know they might win a prize by doing so. For instance, if you’re promoting a new confectionery shop called Candy Land, get Twitter buzzing by offering free treats to users who tweet #CandyLandPromo.

Remember, your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those authorized to see your tweets will have access to your hashtags. If you are using hashtags to increase your brand’s exposure, make sure your tweets are set to Public.

Best Practices

Tweet Me Candy

Image: Flickr, TPorter2006

Twitter has a helpful list of best practices for using hashtags, but here are three key tips for all users:

Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Obama’s health care plan, use #Obamacare instead of simply #Obama. A vague or generic hashtag like #health or #opinion isn’t effective either.

Keep it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine. And don’t hashtag the same word twice (“#Gravity is a great movie! Everybody go see #Gravity”). It’s #redundant.

Give context: A tweet that contains only hashtags is not only confusing — it’s boring. If your tweet simply reads, “#happy,” your followers will have no idea what you’re talking about. Similarly, if you tweet, “#BreakingBad is #awesome,” you’re not really adding much to the conversation.

 

Image: Flickr, misspixels

ARTICLE SOURCE

Track your hashtags here: http://www.hashtags.org/

For more training information on social media sign up for free on the Virtual Marketing Empire Free Online Marketing Training Center: TEAM VME

 Make it a great day!

Adele & Christina

Virtual Marketing Empire

Related articles:

http://en.wikipedia.org/wiki/Hashtag

http://mashable.com/2013/11/03/hashtag-comic/

 

 


Attention All Struggling Online Marketers!!

ATTENTION

   All Struggling Online Marketers!!

 Join us Monday May 5th thru Sunday May 11th for

“Are You Feeling Burnt Out??” Week

We will share with you ways , tips & techniques to overcome & avoid

internet marketing burn out!

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Hire Professional SEO Services to Boost Your Business

Hire Professional SEO Services to Boost Your Business

 

Making your business successful requires proper tactics that can broadcast your business to your customers in order to help you attract more customers for your business. Internet marketing is the best solution that can ensure the success of your business. Business websites are a gateway for your business to target the vast online market and internet marketing is the portal that you can use to attract your targeted customers. 

Internet marketing increases your online traffic, pre-sell your projects & services, increase sales conversation, and improve your brand image and value. An eye catching attractive website is essential in the technologically advanced and highly competitive market of current age, for the success of business. Internet marketing services provider companies are easily available on the internet these days and finding the right company to market your business is just what it takes to make your business successful. 

The companies that provide internet marketing services are highly experienced in the field of internet marketing. The effectiveness of these companies is un-doubtable because of the various strategies they use in order to differentiate your company from your competitors and normal crowd, which basically decides your success. No matter what type of business you are running, when you take your business online, be assured that many other people have the same business as you do and they are selling the same things as you are. Therefore, creating a difference between your website and the website of your competitors is necessary in order to attract customers and internet marketing services is the only way that can easily ensure this important prospect. 

Internet marketing services will not only give your website the attention that it needs to stay in business, but it will also give your business the opportunities it needs in order to raise the profit graph of your business. Internet marketing services use a variety of strategies in order to broadcast your website to your targeted customers. Strategies such as, PPC management, search engine optimization (SEO), online PR and affiliate program management and marketing etc. Only a professional company offering internet marketing services knows the right mix of business accuracy and human touch that is needed to make your business successful. 

According to market statistics more than 85% of total internet traffic and 50% of E-commerce transactions are generated through search engines. Therefore, search engine optimization is necessary in order to gain high rankings in the different search engines because this is the traffic that will determine the fate of your business. If you are unable to grab a fair share from this vast traffic, your business cannot be successful. SEO is a technique that can help you reach your goals much faster if it is done properly. 

If your website is not able to gain high ranks in the search engines for the key phrases relative to your business, then this could mean huge loss for your business. In order to gain higher ranks for relative key phrases of your business, using the internet marking services is essential because they know the tips and tricks that are necessary to market your business successful.

 

Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

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