Tag Archives: Conversion rate optimization

Adgrabber: Featuring Sharon Remeikis EZMobileAds.net

adgrabber facebook ad image

AdGrabber

Introducing the Only Home Based Business Directory and Marketing Platform

Here at http://www.adgrabber.biz we are very proud to  announce our Members Business Opportunities. Today we are giving a shout out to Sharon Remeikis  of Maryland, New York.

AdGrabber.biz, wishes Sharon much success in her ongoing and profitable business venture.  If you would like to message Sharon..just click here.

Sharon Remeikis

Sharon

In 2011 Mrs. Remeikis founded EZMobileAds.net a National Internet Marketing Firm located in Baltimore, Maryland.
Mrs. Remeikis wanted to give back
to other small business owners in the community in offering local Internet Marketing Services. As a business owner herself, Mrs. Remeikis learned quickly the struggles that other business owners were having in their day to day operations in running a successful and knew she could help lessen the burden and offer quality Internet Marketing Services which include Search Engine Optimization, Local Search, Social Media, Web Design to mention a few services at
a more reasonable price than other companies that in some cases were charging twice as much for the very same service.
“You have to change with the current market conditions in order to attract potential clients while offering value and quality services at a more competitive price in order to be competitive.”
Feel free to contact EZMobileAds.Net if you would like to improve your overall bottom line. If we can help your business, we will.
Click here for more info and message  Sharon at ADGRABBER.

 

Sharon Remeikis

President
EZ Mobile ads
Taking Business to the Next Level
Make it a great day!!
Adele & Christina
Virtual Marketing Empire
adgrabber banner facebook
Introducing the Only Home Based Business Directory and Marketing Platform
Listing your home based business opportunity is easy with Adgrabber.
The Hottest rising Home Based Business directory Marketing Platform!!!
As a Home Based Business Owner use this powerful tool for attracting more team members!! Get Listed today at:

The Beginner’s Guide to the Hashtag

The Beginner’s Guide to the Hashtag

If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them (even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans). Plus, they can be a lot of fun.On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time.

The hashtag’s widespread use began with Twitter but has extended to other social media platforms. In 2007, developer Chris Messina proposed, in a tweet, that Twitter begin grouping topics using the hash symbol. Twitter initially rejected the idea. But in October 2007, citizen journalists began using the hashtag #SanDiegoFire, at Messina’s suggestion, to tweet updates on a series of forest fires in San Diego. The practice of hashtagging took off; now users and brands employ hashtags to cover serious political events (#Cairo) and entertainment topics (#MileyCyrus) alike.

With our beginner’s guide, you’ll be hashtagging like a pro in no time.

How do you make the most of hashtags? Let us know in the #comments.

Supported Characters

telephone-hashtags

Image: Flickr, Roberta Cortese

Which characters can you include in a #hashtag?

For starters, spaces are an absolute no-no. Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead (#BlueJasmine). Uppercase letters will not alter your search results, so searching for #BlueJasmine will yield the same results as #bluejasmine.

Numbers are supported, so tweet about #50ShadesOfGrey to your heart’s content. However, punctuation marks are not, so commas, periods, exclamation points, question marks and apostrophes are out. Forget about asterisks, ampersands or any other special characters.

Keep in mind that the @ symbol does something completely different. Using @ before a person’s Twitter handle will tweet at him directly, letting him know you have written to him via the @Connect tab. A hashtag will not. Sometimes users will hashtag a celebrity’s name instead of using her Twitter handle — it is acceptable to tweet #Lorde or @lordemusic. But if you are trying to reach someone directly, don’t use a hashtag.

There is no preset list of hashtags. Create a brand new hashtag simply by putting the hash before a series of words, and if it hasn’t been used before, voilà! You’ve invented a hashtag.

Supported Platforms

Social Media Icons

Image: Flickr, mkhmarketing

Most major social media platforms support hashtags. These include:

Twitter: Twitter is the birthplace of modern hashtag usage — as such, its hashtags are more versatile than other sites’ (see “Tone & Voice,” below). Twitter hashtags are mainly used to denote specific topics of conversation; the “Trends” sidebar of your Twitter feed curates a list of hashtags you might be interested in, based on your tweets.

When you search for a hashtag on Twitter, there are three ways to filter the results. The “Top” option displays the most relevant and popular posts, including those from users you don’t follow. “All” shows you every tweet that uses the specific hashtag in real time, and “People you follow” will only display results from users you are following.

Hashtag Search Results

Facebook: Facebook only recently added hashtag support in June 2013, and the practice has not picked up much steam. Nevertheless, clicking on Facebook hashtags will take you to a list of posts containing the same hashtag. The results are not limited to people you know.

Instagram: Hashtags can be used to complement photos shared on Instagram and help you discover new accounts and pick up followers. Some hashtags were created specifically for Instagram photo challenges — #ThrowbackThursday, for example, encourages users to post retro photos. Vine uses hashtags in the same way — try accompanying each of your Vine videos with at least one hashtag to maximize shareability.

Google+: When you click on a hashtag in Google+, the search results will include the original hashtag as well as posts with similar tags and keywords. Google search results display on the left side of the page, while hashtag results from within Google+ appear on the right. Google also gives you the option to search within Facebook or Twitter.

Tumblr: Tumblr posts have a special “Tag” section where you can enter tags. These tags function like Twitter hashtags, organizing posts by topic, but the hash symbol is inserted automatically. Hashtags included in the main body of a post are not transformed into links.

Pinterest: Use Pinterest hashtags to mark and search for content. Click on the hashtag in a pin description to navigate results that contain the exact hashtag, plus pins with the same word or phrase in the description.

Curious which hashtags are trending across social media? Hashtags.org tells you which tags are hot in real time.

Tone and Voice

Beyond simply organizing your tweets, Twitter hashtags can help you craft your voice while joining in a larger discussion. You can use multiple hashtags in one tweet, but don’t go overboard. One to three is generally an acceptable range.

In a post for The New Yorker, Susan Orlean points out that hashtags can provide colorful commentary as a sort of “muttered into a handkerchief” aside, to give context and to convey humor or sarcasm.

Sometimes a hashtag is so zany or specific that there are few, if any, search results attached to it. These exist mainly for entertainment purposes. Orlean gives the example “Sarah Palin for President??!? #Iwouldratherhaveamoose.” As she points out, it is unlikely anyone would actually search for “#Iwouldratherhaveamoose,” but it adds a dash of humor that followers appreciate.

Here are some sample tweets that use hashtags (in bold) to add context, humor and voice:

  • Let the weekend begin! #TGIF
  • Wearing socks with Crocs is so stylish #kidding
  • Just dropped my second ice cream cone. #fail
  • I hate when people smoke e-cigarettes indoors. #annoying #rude #whygodwhy
  • The movie #Gravity is beautiful, but so terrifying! #nevergoingtospace
  • I’m loving ‘The Sound of Things Falling’ by Juan Gabriel Vasquez #FridayReads
Business and Marketing

Many major brands now have Twitter accounts, and some choose to create hashtags to promote specific events or campaigns. If you want to use Twitter as part of your business strategy, here are a few tips to keep in mind:

coke-twitter-2

Consolidate your tweets: Choose a specific account that will represent your brand or business. Set up a business account, or designate one employee to tweet on behalf of the company. That way, users can find all of your tweets in one place.

Use relevant hashtags: See what hashtags other businesses in your field are using. If you’re promoting cheap airfare, you will want to use hashtags like #CheapTravel and #FlightDeals so users will find you when they search for those keywords.

Follow trends: See what hashtags are trending and make use of them — if they are relevant to your business. Using a popular hashtag that has nothing to do with your brand (for example, including #MileyCyrus in a tweet about cheap airfare) makes you look like a spammer and will hurt your credibility.

Create your own hashtag: If you want to create a special hashtag for an event or campaign, select one that hasn’t been used before and remind everyone to use it in related tweets. Be sure to include the hashtag in any promotional materials. Make it informative but short — for example, Mashable uses #MashReads to talk about writers who visit our HQ.

Generate buzz: Creating a contest, raffle or promotion is a great way to get Twitter talking about your brand. Users will be more likely to retweet your hashtags if they know they might win a prize by doing so. For instance, if you’re promoting a new confectionery shop called Candy Land, get Twitter buzzing by offering free treats to users who tweet #CandyLandPromo.

Remember, your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those authorized to see your tweets will have access to your hashtags. If you are using hashtags to increase your brand’s exposure, make sure your tweets are set to Public.

Best Practices

Tweet Me Candy

Image: Flickr, TPorter2006

Twitter has a helpful list of best practices for using hashtags, but here are three key tips for all users:

Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Obama’s health care plan, use #Obamacare instead of simply #Obama. A vague or generic hashtag like #health or #opinion isn’t effective either.

Keep it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine. And don’t hashtag the same word twice (“#Gravity is a great movie! Everybody go see #Gravity”). It’s #redundant.

Give context: A tweet that contains only hashtags is not only confusing — it’s boring. If your tweet simply reads, “#happy,” your followers will have no idea what you’re talking about. Similarly, if you tweet, “#BreakingBad is #awesome,” you’re not really adding much to the conversation.

 

Image: Flickr, misspixels

ARTICLE SOURCE

Track your hashtags here: http://www.hashtags.org/

For more training information on social media sign up for free on the Virtual Marketing Empire Free Online Marketing Training Center: TEAM VME

 Make it a great day!

Adele & Christina

Virtual Marketing Empire

Related articles:

http://en.wikipedia.org/wiki/Hashtag

http://mashable.com/2013/11/03/hashtag-comic/

 

 


Attention All Struggling Online Marketers!!

ATTENTION

   All Struggling Online Marketers!!

 Join us Monday May 5th thru Sunday May 11th for

“Are You Feeling Burnt Out??” Week

We will share with you ways , tips & techniques to overcome & avoid

internet marketing burn out!

biting laptop


Hire Professional SEO Services to Boost Your Business

Hire Professional SEO Services to Boost Your Business

 

Making your business successful requires proper tactics that can broadcast your business to your customers in order to help you attract more customers for your business. Internet marketing is the best solution that can ensure the success of your business. Business websites are a gateway for your business to target the vast online market and internet marketing is the portal that you can use to attract your targeted customers. 

Internet marketing increases your online traffic, pre-sell your projects & services, increase sales conversation, and improve your brand image and value. An eye catching attractive website is essential in the technologically advanced and highly competitive market of current age, for the success of business. Internet marketing services provider companies are easily available on the internet these days and finding the right company to market your business is just what it takes to make your business successful. 

The companies that provide internet marketing services are highly experienced in the field of internet marketing. The effectiveness of these companies is un-doubtable because of the various strategies they use in order to differentiate your company from your competitors and normal crowd, which basically decides your success. No matter what type of business you are running, when you take your business online, be assured that many other people have the same business as you do and they are selling the same things as you are. Therefore, creating a difference between your website and the website of your competitors is necessary in order to attract customers and internet marketing services is the only way that can easily ensure this important prospect. 

Internet marketing services will not only give your website the attention that it needs to stay in business, but it will also give your business the opportunities it needs in order to raise the profit graph of your business. Internet marketing services use a variety of strategies in order to broadcast your website to your targeted customers. Strategies such as, PPC management, search engine optimization (SEO), online PR and affiliate program management and marketing etc. Only a professional company offering internet marketing services knows the right mix of business accuracy and human touch that is needed to make your business successful. 

According to market statistics more than 85% of total internet traffic and 50% of E-commerce transactions are generated through search engines. Therefore, search engine optimization is necessary in order to gain high rankings in the different search engines because this is the traffic that will determine the fate of your business. If you are unable to grab a fair share from this vast traffic, your business cannot be successful. SEO is a technique that can help you reach your goals much faster if it is done properly. 

If your website is not able to gain high ranks in the search engines for the key phrases relative to your business, then this could mean huge loss for your business. In order to gain higher ranks for relative key phrases of your business, using the internet marking services is essential because they know the tips and tricks that are necessary to market your business successful.

 

Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

PS.  AdGrabber.biz can help you!! Click here for more info!!

 

adgrabber banner facebook

 

Are you a Social Sheep??? Click here to see if you are...

 

PSS.  Success always starts with the proper mindset. Join our live TAGR morning call!!  712 432-0900 Access code: 565762#


Just What Is Traffic Cipher? An Insiders Analysis…

 

Just What Is Traffic Cipher? An Insiders Analysis…

imagesGPZV6THS

 

Traffic Cipher has become a common topic of discussion within the arena of internet marketing and network marketers. 

The marketing landscape for web-based marketing and internet home business industry has changed considerably with the heightened scrutiny of Google, Yahoo and Facebook for marketing affiliate products or business opportunities with the PPC platform. 

Don’t keep all your eggs within just one basket? 

Whether you are brand new to online marketing or currently have been around the game for some time, right now there has been a great lesson learned about relying on only a single source for all of your traffic. 

This has led more marketers to take a look at their options and expand their traffic sources. One traffic source that has been in place since the creation of Google is Search Engine Optimization (SEO). 

SEO gives you a highly profitable source of traffic to websites, but quite often is ignored due to the opinion of being complicated, time consuming and slow to be able to notice results. 

The designers of Traffic Cipher Ferny Ceballos and Raymond Fong of SEO Networker are fully competent of speaking to the complexity and technical specifications that SEO can entail. Fortunately with regard to people who do not have Science and Engineering degrees, SEO no longer needs to be a mystical science of confusion for you? 

Strategy of Attack? 

When it comes to taking advantage of the free traffic from search engines, having a game plan you are able to win with is vital. Being aware of the playing field and rules of the game with Googles search engines is a essential element regarding the puzzle to your success. 

Are you searching for a good SEO education that is able to share the knowledge and testing that has already been applied in the Home Based and Network Marketing industry. 

So many SEO trainings require you take the material and adjust to it to your niche market. If your niche market is MLM, Network Marketing or Home Based Business it is so much easier to follow along having content that is actually appropriate to your niche. 

Build Intelligently 

Another misunderstood area of opportunity when it comes to Search Engine Optimization will be the structure and layout of a website. Creating a website to be optimized for your market requires a completely distinct approach versus merely placing content on a website hoping that the searchers and search engines are matched up to it.

Learning the framework of precisely how to set up your websites and content on your website will mean the difference of several visitors per month to thousands of visitors per day. If your objective for creating a website is to find leads for your business or make sales of products this advice of site structure is a true lesson any online marketer needs to fully grasp. 

The Keys? 

Get this right and the keys to online success are yours. The keys being alluded to here are the Keywords. Every searcher on the internet is matched up to content based on the keywords they entered in the search bar.


Determining the best keywords pertaining to your market is generally a pretty obvious process for most people. For instance in the Home Business market it would be obvious that anybody searching for “Home Business” Information would be a searcher that could be a potential visitor to your website. 

The problem with obvious is this, if this is obvious to you then it should really be safe to assume it is obvious to each and every other website that is seeking to get on page 1 for the “Home Business” Searcher. 

Definitely discovering the free resources, and knowing just how to interpret what Google and the searcher are looking for is the main difference between competition or domination inside a large market. 

SEO is actually a proven time tested source of traffic that cannot be pushed aside for the Online Home Business and Network Marketers. 

Don’t be fooled there are no magic bullets or behind the curtain tricks to applying this highly rewarding traffic source. Collecting good functional information on exactly how SEO is executed will prove to be a priceless marketing strategy that is going to result in greater website presence, visitors and potential sales.

 

Hope you enjoyed this article.  Please comment below

 

Have a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

 

Some other articles to read:

http://wiki.wireshark.org/SSL

http://georgetiganus.com/traffic-cipher-review/

http://www.seonetworker.com/trafficcipher/

 

 

Remember Success always starts with the proper mindset;

TAGR DAILY POST


83 Exceptional Social Media and Marketing Statistics in 2014

83 Exceptional Social Media and Marketing Statistics in 2014

Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.               B2B-content-creation 

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.
4 Marketing Management and Measurement Stats

1. Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. (B2B Marketing)

2. While two out of three U.S. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” (MarketingCharts)

3. That’s likely because only 45% of CMOs are confident “that they know which metrics or business outcomes their key stakeholders care about.” (MarketingCharts)

4. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” (MarketingCharts)
4 B2B Marketing Stats

5. Consumerization of B2B marketing? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” (MarketingCharts)

6. Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. (MarketingCharts)

7. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. (Social Media Today)

8. B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor. (B2B Marketing)

6 Social Media Marketing Stats

9. Social media marketing budgets are projected to double in the next five years. (SocialTimes)

10. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. (FlipCreator)

11. This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million. (iMedia Connection)

12. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)

13. Some brands perceived as social aren’t—at all. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. Ditto for Trader Joe’s. (iMedia Connection)

14. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. (iMedia Connection)

 

7 SEO and Search Stats

15. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (B2B Marketing)

16. 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. (B2B Marketing)

17. 33% of organic search clicks go to the first result. (SocialTimes)

18. The top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks. (Brent Carnduff)

(However, as noted here previously, “a lower position isn’t always bad. If the searcher clicks the ‘back’ button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search.”)

19. It’s also important to consider that only 48% of searches result in an organic click. The remaining 52% result in either a click on a paid ad, leaving the search engine results page without clicking on any listing, or starting a new search. (Brent Carnduff)

20. In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. (Brent Carnduff)

21. And furthermore, long-tail searches have higher overall organic click-through rates. 56% of searches for phrases of four words or more result in a click on an organic result, compared to just 30% for single-word search queries. (Brent Carnduff)
7 Online Advertising Stats

22. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). However, just over a third of marketers view each channel as valuable for lead generation. (eMarketer)

23. Landing page optimization is viewed as the most important tactic for optimizing the performance of paid search advertising, while targeting by segment is most important in optimizing display ad performance. (eMarketer)

24. 8% of Internet users account for 85% of online display ad clicks. (iMedia Connection)

25. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. (Ad Age)

26. Of the 100 largest global advertisers, 41 are headquartered in the U.S., 36 in Europe, and 23 in Asia. Consumer electronics and technology is the fastest-growing ad category among the Global 100. (Ad Age)

27. The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. (both at 0.07%). (Smart Insights)

28. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. (Smart Insights)

 

3 Email Marketing Stats

29. Mobile matters. A lot. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). (Heidi Cohen)

30. Adding social sharing buttons to email messages an increase click-through rates by more than 150%. (SocialTimes)

31. 48% of consumers say email is their preferred form of communication with brands. (iMedia Connection)
14 Content Marketing Facts and Stats

32. Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. (e-Strategy Trends)

33. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. (e-Strategy Trends)

34. 78% of CMOs believe custom content is the future of marketing. It’s not clear what the other 22% are thinking. (SocialTimes)

35. Customer testimonials are the most effective form of content marketing. (SocialTimes)

36. The top challenge for content marketers is “lack of time,’ according to 57% of B2C and 69% of B2B marketers (multiple responses permitted). (e-Strategy Trends)

37. When forced to choose only one “top challenge” in content marketing, 30% of marketers said “not enough time”; 11% said “producing enough content”; and another 11% said it was “producing engaging content.” (@Robert_Rose on SlideShare)

38. Content creation is taking an increasing share of marketing budgets. Nearly half of marketers devote at least 10% of their total budgets to content development. One in five spend 25% or more. (eMarketer)

39. The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. (eMarketer)

40. 91% of B2B marketers use content marketing. But just 36% say they are effective at it. (FlipCreator)

41. The most effective B2B content marketers 1) have a documented strategy; 2) use more than a dozen different tactics; 3) use an average of seven different social media platforms; and 4) devote nearly 40% of their budgets to content marketing, as shown below. (FlipCreator)

 

B2B-content-marketingImage Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs

Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs
Read more at http://www.business2community.com/social-media/83-exceptional-social-media-marketing-statistics-2014-0846364#9y2Bcfg3xoKvwSbY.99

42. The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). (FlipCreator)

43. B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). (FlipCreator)

B2B-content-tactics

 

Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs

44. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%). (FlipCreator)

45. 60% of consumers feel more positive about a brand after consuming content from it. (iMedia Connection)
9 Social Networking Demographics Figures and Statistics

46. Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. 69% of Pinterest users are female. (Digital Buzz Blog)

47. Women are more social than men. (Shocking, I know.) One-half (49.0%) of U.S. adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. (New Media and Marketing)

48. About three-quarters of all Internet users are members of at least one social network. (WordPress Hosting SEO)

49. Grandma and grandpa are crashing teenagers’ social media party. The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. (Fast Company)

50. But social media use is still much more common among the young. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. (WordPress Hosting SEO)

51. Millennials, aka Gen Y, will account for 27% of the total U.S. population in 2014 (vs. 26% Baby Boomers), and 25% of the labor force (vs. 38% Boomers). (AllTwitter)

52. 56% of millennials won’t accept jobs from firms that prohibit the use of social media in the office, and more than eight in ten say that user generated content on company websites at least somewhat influences what they buy. (AllTwitter)

53. The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. (AllTwitter)

54. Millennials are, in general, not loyal to employers (91% expect to stay in a job for less than three years) but are loyal to brands (95% want brands to court them actively).(AllTwitter)
7 Business Blogging Stats and Facts

55. 76% of B2B companies maintain blogs. (FlipCreator)

56. 52% of marketers say their company blog is an important channel for content marketing. (eMarketer)

57. B2B companies that blog generate 67% more leads than those that don’t. (SocialTimes)

58. 62% of B2B marketers rate blogging as an effective content marketing tactic. However, 79% of best-in-class marketers rank blogs as the most effective tactic, while just 29% of their least effective peers concur. (FlipCreator)

59. 57% of U.S. online adults read blogs. And of that group, two-thirds “say a brand mention or promotion within context of the blog influences their purchasing decisions.” (New Media and Marketing)

60. Among U.S. adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. (New Media and Marketing)

61. Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. (Fast Company)
3 Facebook Marketing Stats

62. Facebook now has nearly 1.2 billion total users. (Digital Buzz Blog)

63. 23% of Facebook users check their account more than five times per day. (Digital Buzz Blog)

64. 47% of marketers say Facebook is overrated as a marketing platform. (iMedia Connection)

 

3 LinkedIn Marketing Stats

65. 45% of B2B marketers have gained a customer through LinkedIn. (Social Media Today)

66. LinkedIn is adding, on average, two members per second. However – LinkedIn has a lower percentage of active users than Pinterest, Google+ (?), Twitter or Facebook, which means “you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter…(though) passive content like blog posts or slide decks might be just right for your LinkedIn audience.” (Fast Company)

67. Only 20% of LinkedIn users are under the age of 30. (iMedia Connection)
3 Twitter Marketing Stats

68. B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. (Social Media Today)

69. 71% of tweets are ignored. Only 23% generate a reply. (iMedia Connection)

70. Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. (Smart Insights)
3 Google+ Marketing Stats

71. Google+ has more than one billion total users, though only about a third (359 million) are active. (eConsultancy)

72. Users spend an average of three minutes per month on Google+. (iMedia Connection)

73. 70% of brands have a presence on Google+. (WordPress Hosting SEO)

6 Visual Content (Image and Video) Marketing Stats

74. Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text. (SocialTimes)

75. Adding videos to landing pages can increase conversions by nearly 90%. (SocialTimes)

76. YouTube reaches more U.S. adults aged 18-34 than any cable network. (Fast Company)

77. More than three-quarters (77%) of brand posts shared on Facebook are photos. (iMedia Connection)

78. 73% of reporters say that press releases should contain images. (SocialTimes)

79. There are five million new businesses started each year. One out of 500 get funded and achieve a successful exit. (@Robert_Rose on SlideShare)

3 Marketing Career-Related Stats

80. 79% of B2B marketing executives report noticable skills gaps in the teams they manage. The top areas for skills gaps are in data analysis, customer insight, and digital marketing techniques. (B2B Marketing)

81. Social media experts are in demand. Job postings on LinkedIn for social media positions have grown 1,300% since 2010. (The Strategy Web)

82. Looking for a job in social media? The top five cities for job openings with “social media” in the title are:

New York
Los Angeles
San Francisco
London
Chicago

(The Strategy Web)

(That social media job had better pay well though. NY, SF and LA are all among the top 10 most expensive US cities to live in and London is the 15th-most expensive city globally.)
And One Final Statistic that Simply Cannot be Categorized

83. Food is the top category on Pinterest; 57% of users discuss food-related content. Garlic Cheesy Bread is the most repinned Pinterest Pin. (Digital Buzz Blog)

Article Source

Make it a Great Day!

Adele & Christina

Virtual Marketing Empire,LLC

Check us out here!