Tag Archives: Business Struggles

The Shocking Reason Some Businesses are Still Struggling in the Online Marketing

The Shocking Reason Some Businesses are Still Struggling in the Online Marketing

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Why do you think so many marketers have a hard time cutting through the clutter and reaching more customers online? Take a guess before you read the next line because in a moment I’ll show you some data that might surprise you.

Do you think marketers struggle because they don’t have a social presence? Do you think it’s because their competitors are outranking them? Is it bad content? A poorly designed website?

Or what if it was something that very few marketers are even thinking about? Just take a guess at what the biggest obstacles are, and let’s see what the data says about how close you are…

The Naked Truth About Online Marketing

Go to any authority website or magazine and look for an article on business growth. I bet you my shirt that 99% of them give marketing advice. Everyone seems to think it’s about marketing. Could this be why only 1% of 1% of small businesses ever grow? The data suggests that if you want to grow your business, you might need to look to the internet for more than just marketing.

For starters, did you know that (according to MediaPost), 45% of B2B businesses are now using some kind of automation software, but less than 20% of small businesses have started automation in their marketing?  The study also found that small companies who use automation tools in their marketing are almost 50% MORE likely to report revenue growth.

Think about that one for a moment, are your competitors using automated marketing tools? Are you okay with them having something which you know will increase their sales? Meanwhile, are you trying to increase your sales by using out of date methods and technology?

So if you want to grow your business using the internet, marketing isn’t the only thing you need to consider. You also need the right technology.

That’s not that only paradigm buster either.

Depending on the stats you read, anywhere from 7 to 9 out of ten customers will consult online peer reviews before making a buying decision. Yet only 43% of B2B leaders believe their company could respond to a negative online review or post within 24 hours. More than 10% of companies stated that they don’t doanything to respond to negative comments (source: The Backup List).

Most marketers are obsessed with making sales, while customer service is viewed as an afterthought. But over a trillion dollars which are spent OFFLINE are spent by customers who claim that their decision was “web influenced.” (source: Forrester Research). What are those customers looking for?

Advertisements or peer reviews and high quality information? Do you think your customer service practices impact whether your customers leave positive or negative reviews online?

Do You Know What Your Customers Really Want?

Finally, e-Strategy Trends, reported that while 76% of marketers believe they know what their customers want, only 34% have bothered to ask. Are you starting to see the trends here? Marketers are still applying the same “in your face” direct marketing tactics and thinking that’s the key to business growth.

But the internet has changed the way people make buying decisions. If you want to stand out today, you need to educate your prospective customers, not just market to them. You need to take great care of your existing customers and watch your online reputation like a hawk.

If you’re not doing this, you might be one of the 76% of marketers who assumes that they know what their customers want. If you’re ready to team up with a company who can increase your positive online reputation and your rankings, you need to call MSI right now. Don’t just assume you know what to do. If you’re not growing today, chances are you won’t start growing until something changes.

We hope you enjoyed this article on Business Struggling and it brought you value.   Your feedback is  important to us & very much appreciated.  Please comment or tweet below.

Make it a great day!!!

Adele & Christina

Virtual Marketing Empire

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Online Marketing: A Checklist for Struggling Businesses

Online Marketing: A Checklist for Struggling Businesses

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For the past several weeks,it has been posted topics ranging from social media optimization to creating headlines for business blogs. We understand that most of these topics are overwhelming when taken individually, which is why we created the below checklist to help online marketers get their content strategies back on track for those struggling in business & avoiding burnout.

Social Media

Creating social media from scratch is one of the more challenging aspects of content creation. It’s essential, of course, especially when platforms like Twitter, Facebook, and Google+ are capable of pushing your content out to more readers and potential converts (i.e., site visitors who sign up for newsletters, buy products, or perform any other pro-marketing action).

The first step for all of these profiles is to create accounts. Next, you need to fill out the various info sections (links to sites, “about us,” etc.) and use a profile picture that emphasizes brand awareness.

Facebook

  1. Post links to original content and info relating to your business on a daily schedule.
  2. Intermix “marketing posts” with outbound links to related articles, infographics, visuals, and anything else that could generate follower interaction.
  3. Find pages, groups, and organizations that align with your business. Share their content when appropriate.
  4. Like, share, and respond to followers at all times.

Twitter

  1. Start by posting several tweets a day with relevant hashtags and links.
  2. Follow industry-related businesses, organizations, and professional Twitter handles on a regular basis (Note: Your “Following” and “Followers” should be even).
  3. Repurpose Facebook-style content and don’t be nervous posting anything that comes to mind (as long as it’s appropriate for marketing).

Google+

  1. Emphasize the profile creation and make sure all open fields are filled out.
  2. Like FB and Twitter, add professionals and other businesses into your circles.
  3. Use G+ as a sounding board for the rest of your content, but make sure the posts are original.

Blog

Blogs are where everything happens. Whether you have dedicated pages on your site or run a blog through a WordPress platform, these are much different than everyday websites. For one, you always need to be creating posts. What kind of posts? Anything that is interesting, entertaining, and related to your business and marketing campaign. Here are a few tips for getting a blog rolling:

  1. Start by posting twice a day. One can be shorter, perhaps commentary on a trending news article, but the other needs to be highly informative (like a how-to) and lasting.
  2. Actively monitor comments, follows, likes, and re-blogs. Your first wave of followers will help your business blog reach new readers.
  3. Organize content into pages and comprehensive lists.
  4. Every post needs to be shared through social media.

Now, a few pieces of advice for maximizing the effectiveness of every post:

  1. Headlines need to be attention-grabbing and tease at what readers will learn.
  2. Use links to increase authority and exposure to other websites.
  3. Multimedia is a refreshing way to break up big chunks of content. Use pictures, videos, infographics, charts, and even cartoons to illustrate your articles.
  4. Always have a call-to-action or “About the Author” section at the end to help readers “learn more” (i.e., visit your business’ site).

Website

Company websites are what tie blogs and social media together. Without a solid website, businesses lose out on a huge chunk of marketing potential. Every site is different, of course, especially when businesses hire outside contractors to create them. Even so, businesses need to be on the lookout for a number of market-friendly tools, including:

  1. Obvious social media buttons leading to Facebook, Twitter, and Google+.
  2. A news-style section that links visitors to dedicated blog pages.
  3. A completely filled out About Us and Contact section.
  4. Easy-to-use navigation bars.
  5. A landing page plus a home page (one is for selling; the latter for explaining what a company does).

 

We hope you enjoyed this article on “Online Marketing: A Checklist for Struggling Businesses“.  We appreciate your feedback.  Please comment below or tweet.

 

Make it a great day!

 

Adele & Christina

Virtual Marketing Empire

 

STRUGGLE NO MORE!! Tools that can help you with your struggling Business:

www.thesocialsheep.com

 www.virtualmarketingempire.com

Success starts with the proper mindset. Morning Mindset Daily Call:        Mon-Friday 9-10 am EST..  (712) 432-0900 access code: 565762#

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