Tag Archives: Authenticity

Social Media Principle – Be Open and Be Human

Social Media Principle – Be Open and Be Human

 

social Media

 

 

 

Social marketing earns, not buys attention so have an opinion, be true to what you say, be of value, be open – above all be human. 

“Ask not what your customers can do for you; ask what you can do for your customers”. 

As ‘social media markets become conversations’ customer relationships and advertising models are changing for good. Passive consumption becomes active interaction. Monologue becomes dialogue. Control becomes collaboration. Customers are empowered, well informed, connected. Companies are becoming more transparent whether they like it or not. 

It’s an environment in which the balance of effective communication shifts from being less about interruption to more about participation, less about delivering a message to more about being part of a conversation, less about what you say to people and more about what people are saying about you. 

It’s an environment, which operates to social principles – creating not subtracting value, serving a larger purpose than your own, being useful, facilitating. 

It’s an environment in which the more human elements matter – having a point of view, being true to yourself and what you say, being open, honest, transparent. Ford use social media to (in the words of Scott Monty) “humanize the Ford brand and put consumers in touch with Ford employees”, and regularly reach out to bloggers for feedback and to encourage the spread of positive word of mouth. 

Zappos believe that their “culture is their brand” and use social media marketing  to create touch points throughout every area of their business and ensure customer service isn’t just a department, it’s the entire company.

Authenticity is the currency that encourages trust, involvement, and engagement. Authenticity is what turns an audience into a following.

 

Make it a great day!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

 

Hope this post brought you value.  Here are some more articles you may enjoy:

http://www.social-marketing.com/Whatis.html

http://socialmarketing.blogs.com/

http://www.i-socialmarketing.org/

 

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Authenticity – Why people aren’t themselves and what that costs them

 

Authenticity – Why people aren’t themselves and what that costs them..

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Why should you be yourself? The simple answer is ‘because everyone else is taken’ – it’s both the simple answer and an accurate answer. The important question is ‘why are we not ourselves?’ What is the pay off for not being ourselves? Ahhh, now we’re talking. 

To begin with, what would cause us to not want to be ourselves? For some of us, we may have been raised in environments where it was dangerous to be who we are. Even as adults we may be working in environments that demand that we be other than who we are in order to ensure job security. So we conclude, I have to be other than I am to get what I want i.e. love, safety, income etc. 

We may have learned to believe ‘who I am is not good enough to be loved, guaranteed safety, approved of’. We may have been told ‘who you are is not worth treating well’. We may have learned ‘who you are is not good enough to meet my standards for ‘being good enough’. We may become convinced that we are less than we should be. 

When we feel not good enough what happens to our lives? We end up putting things on hold until we feel we ‘deserve’ by becoming good enough. We spend so much time striving to feel that we’re good enough. Have I accomplished enough, am I good looking enough, is my car big/fast/exclusive enough, is my job title high enough, do I have enough awards to be good enough? Exhausting isn’t it? 

Self worth and Authenticity are intrinsically linked. The worth we have in our own eyes, a sense of worth not built on acquisition, job title, appearance, credentials – is the only worth, worth living out of. How many of us realize that we have an intrinsic worth greater than anything on the outside? If we go through life with a sense of being deficient then we are motivated to acquire value – the things that others value in the world then become our aim in life. I may not be good enough in and of myself but look what I’ve got, becomes our calling card. 

Sooner or later, things fall apart, if we’re lucky. It can take many forms e.g we can lose everything we spent our whole lives accruing or we meet someone or a situation who places no value on our ‘social bling’. We run helter skelter trying to get them to ‘see’ us as our bling or we go somewhere else. But there’s a crack in the tea cup. When it finally breaks open, our break down becomes our breakthrough. 

We begin to look for another way. What we’ve been looking for is a way to feel good about who we are, under all circumstance. We don’t always realize it at first since there’s much howling in pain and hanging onto fast disappearing ‘bling’. 

The breakthrough cracks us wide open and everything we’ve been taught is ‘wrong’ with us, all the things we’ve been taught make us ‘not good enough’ stare us in the face. Excruciating at first but if we stay, refuse to take flight, we can transform. Now begins the re-acquainting ourselves with the ‘real’ us, all of it. 

There are many transformation technologies from journalism, meditation, prayer, walking, body work, sound, vibration healing, self help groups, motivational tapes & self help books etc. We tend to gravitate towards one that works for us. Soon the pain subsides, loses its edge. We don’t feel so raw. Our lives may be in shambles around us but we can stand to be alive and increasingly we can stand to be ourselves. We live in a time of infinite help with wonderful teachers who can assist us in moving out of our debris; emotional, psychological and spiritual. 

Not being who we are, may be something we picked up at our beginning but was never a part of our being and we need not continue with it.  “I am who I am” ..Authenticity is the key!!

 

Hope this ad brought you value.  We appreciate your thoughts…Please comment below..

 

Make it a great day!!!

 

Adele Coco Roberts

Virtual Marketing Empire

 

Are you a Social Sheep?? Click here to see if you are!!

 

 

Remember …Success starts with the proper mindset.  Listen to our live daily calls!!  This is where it all  begins!!  3 years & growing!! Mon-Friday 9-10 am EST..  (712) 432-0900 access code: 565762#

Friend requests me in Facebook if you would like to join our Family!! https://www.facebook.com/AdeleCocoRoberts

 

 

 

Here is  some great reading material:

http://en.wikipedia.org/wiki/Authenticity_(philosophy)