Tag Archives: adgrabber

3 Strategies to Unlock YouTube’s Potential in 2015

The debate is officially over: YouTube is mainstream. With the allure of video and over a billion monthly users, the platform is where culture is born today. In 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and those billion unique visitors watch more than six billion hours of video every month.

With the new year upon us, now is the time to reflect on personal and professional achievements. If you’re a marketer that has not yet embraced YouTube — it’s not too late. With a billion people watching, the necessity of a YouTube strategy for brands is clear. You can no longer afford (literally) to carry over yesterday’s media thinking into yet another new year. What are you waiting for?

Related: Ignore Video and Miss Out on 69 Percent of Mobile Traffic

Here are three resolutions to unlock the potential for your brand on YouTube in 2015:

1. Become familiar with the “new celebrities.”

There are a variety of ways to react to the fact that today’s average 18 year old considers PewDiePie a bigger star than today’s Hollywood A-listers. YouTube personalities are the new celebrities. They have personal relationships with their audiences on a scale the world has never seen, and are more open to aligning with your brand in both tried-and-true and never-been-done-before ways.

In 2015, get to know and partner with this new generation of celebrities. They are entrepreneurial, collaborative and they reach your audiences at the speed of culture.

2. Reimagine your digital content (it’s not just repurposing TV).

Now is the time to think about creating content made for YouTube first. Television is amazing, but it’s a shotgun approach to connecting with your audiences. Repurposing TV spots and putting them on YouTube is a start, but it leaves tremendous value on the table that your brand should be claiming.

ZEFR data shows that custom content produced exclusively for the platform results in more than double the daily views and channel subscriptions compared to repurposed content. More than double — there’s some inspiration.

Related: How YouTube Megastar Connor Franta Is Channeling His Eclectic Passions Into Entrepreneurial Gold

3. Make YouTube a priority spend, not an afterthought.

Hope is not a strategy. YouTube drives brand performance, but like all media platforms, the key is to take it on its own terms and plan early — not afterwards.

Recognized media innovator Bonin Bough, vice president of Mondelez, said it best on a panel discussion at AdWeek with me last year. During the discussion of “Video Today: Where Culture for Brands is Born,” Bonin argued for fully engaged commitment to the platform, even comparing it to the historic transition from radio to television.

“If I came in [your office] in the ‘50s and asked you to advertise on TV, you’d be like, ‘Get out of my office because radio is really amazing,’” he said.

For most brands, Bonin would be right.

However, the brands and innovators that saw the power of TV first grabbed a huge competitive advantage, and some of those early movers are reaping the benefits of those decisions to this day. As marketers in a connected, global, social world, we are faced with an opportunity of the same scale.

It’s 2015, so the question is, who will seize it?

article source

Make it a great day!

VME

Want more exposure for your home based business opportunity?? find out more here: http://www.thesocialsheep.com


Cloud market will become increasingly commoditized, says ClearSky Data: 2015 Tech Predictions

In 2015, the big cloud companies will make the cloud a battle of commodity economics that will force out the second-tier clouds, the commoditization of cloud services will provide the foundation for the vendors of next-generation, cloud-based technologies; and the split between legacy IT and the cloud will force spin-offs. This is all according to Lazarus Vekiarides, CTO and co-founder of ClearSky Data, an early-stage company (currently in stealth mode) building a breakthrough solution in enterprise infrastructure.

Vekiarides’s predictions about enterprise cloud are all part of our second annual Technology Predictions series in which industry experts share their predictions with us about the hot tech trends that they think will take center stage in 2015. We’ll be sharing all of their predictions with you over the next couple of days. Read on for more from Vekiarides.SiliconANGLE 2015 Predictions Enterprise Cloud graphic

.

.

2014 made it clear that public clouds are here to stay. We saw a seismic shift toward Infrastructure-as-a-Service (IaaS) offerings and 2015 will bring more of the same. Welcome to the new world of “Everything-as-a-Service.” What’s going to happen next depends on the priorities of every enterprise and where and how they want to manage their work loads. The companies that are creating solutions for these cloud-specific systems will find that the best way to win out in the enterprise is by finding ways to enhance teams and processes to drive innovation

.

Prediction No. 1: The big guys will make the cloud a battle of commodity economics that will force out the second-tier clouds

The biggest cloud players in the market— Amazon.com, Inc.’s Amazon Web Services, Microsoft’s Azure and Google’s Google Cloud platform—will continue to fight each other with price cuts and feature enhancements, which will leave the handful of cloud challengers with little on which to differentiate. These smaller cloud vendors won’t have the scale to compete on price nor the cash flow to fund the battle of attrition. Expect to see some clouds (especially those borne of legacy IT vendors) to quietly vanish into the ether as a result.

.

Prediction No. 2: Commoditization of cloud services will provide the foundation for the vendors of next-generation, cloud-based technologies

The struggle among Amazon Web ServicesAzure and Google Cloud will cause the cloud market to become increasingly commoditized. In 2015, new cloud-oriented technology companies will capitalize on the commodity cloud to better address the needs of the enterprise. They will take advantage of the infighting among the bigger players and focus on the more demanding needs of the higher-end customer. This innovation will take the form of applications, orchestration, security and high-value services such as disaster recovery (DR) and business continuity.

.

Prediction No. 3: The split between legacy IT and the cloud will force spin-offs

Traditional IT vendors are trying to adapt to their more agile, cloud-focused competitors and are having a hard time shedding their past legacy IT skin. These companies find themselves with outdated, bureaucratic structures and, as a result, will have no choice in 2015 but to spin off parts of their offerings in an attempt to make them more nimble, robust and profitable for shareholders.

.

Prediction No. 4: The Hybrid Internet will support more hybrid cloud deployments

In 2015, the rise of dark fiber and metro Ethernet will help bridge the gap between public and private infrastructure, allowing companies to more readily adopt on- and off-premises work loads.

.

Prediction No. 5: Managed service providers (MSPs) and co-location providers will flourish with hybrid IT offerings

The popularity of hybrid IT will feed the success of MSPs and co-location providers who will work with companies to provide hybrid IT offerings that leverage public cloud cost and accessibility with the benefits of on-premises control and oversight. Cloud will continue to make an enormous impact on enterprise infrastructure in 2015. The increases in accessibility and affordability will drive advances in innovation as technology providers learn to use the cloud for a new generation of services.

.

2015 Technology Predictions graphic courtesy of SiliconANGLE

Sneaky Secrets And Tips For Marketing Products And Services Online

Website marketing is the future of advertising, because it’s already a firmly established market that is here to stay. These tips can help you earn more profits.  

Internet marketing involves using available software and modern technology. Do not let your company fall behind with these technological advances; customers may get a negative perception of your company if you cannot keep up. Make sure that you are updated on new technologies, and your customers will respect your products and the decisions that you make.

You can improve your site’s PageRank through short-term promotions. You can also “buy” PageRank by getting deal sites and consumer news sites to link to your page. This is the same thing as selling something as a loss and making money off of it later.

Always think about different ways to advertise and market your website. You can use social networking, blog posts and even posters in area businesses to help advertise your site for little or no cost. There are a number of methods that you can use to attract visitors to your site. You just have to be creative.

The tag on your site can, and should, define you. The title of your website can determine how your customers perceive your business’s website. If your message is unclear or unappealing you will lose potential customers before they even view body of your site.

Find something that can serve as your niche and will give your site a unique quality. This will be great at driving lots of traffic towards your site when people go searching for this product. The increased visitor numbers not only get more eyes on your products, they also add legitimacy, which will increase your page ranking.

Create a FAQ section on your site in order to improve customer satisfaction. This will give your visitors immediate answers to their questions, which will make them more pleased with your site. The more your client will benefit, the greater the chances that they will complete a purchase for the things you offer.

Use captions under images. Search engines use captions to help determine if a site is relevant to a user’s search. Simply using keywords in the captions of all the images on your website will increase your ranking.

A good way to put yourself out there on the Internet is to try video marketing strategies. Use keywords in the descriptions and captions to increase the visibility of your website. A unique interesting title and picture is a good attention grabber for new clients.

Some webmasters forget that simplicity is best when it comes to website design. Most of the flashy tools like Microsoft Silverlight or Adobe Flash will be tempting, and also tend to be pushed by website designers. Good web designers consider that some visitors to their site will not have the most up to date technology. Functionality and readability are the most important elements of any website.

Providing proof to back up claims is very important. Offer concrete evidence; create videos of yourself demonstrating your products or the skills necessary to providing the services you offer for instance. This is a great illustration of why you should sell products you have actually used whenever possible.

A clean, easy format makes it easier for links to be seen. This will make it simpler for visitors to find the information they are seeking. If you have the links hidden or obscured, then people will not find them easily.

An important tip regarding Website marketing is to try to adjust your content and delivery of content in a way so that your customers get the impression that they are completely in control. This helps keep them away from spam. Let them know they have the option to participate and they will think more of you and your company.

Reward those that are frequent buyers. It is helpful in customer retention, and the appearance of generosity is positive for your company. People will talk to their friends about the promotional offers and gift cards you have been sending them.

The key to any Online marketing campaign is knowing what works and doesn’t work for your competition. If you have strong competitive intelligence, you can blow your competitors out of the water by changing your services to compete with them. To be successful in Affiliate marketing, this is essential.

Use high-quality images that give visitors a good idea of what kind of products you are selling. It is very useful for potential buyers to see your product in as much detail as possible, as this helps them to decide if they will place an order or not. Having a section where customers can upload their own photos of products is another great idea. Another effective way of using graphics is to show “before and after” images.

Submit the freebies on your website to free directories to get the word out. If you’re submitting an e-zine for free, submit it to different directories that cater to free e-zines. There are many resources to get free e-zines, e-books and other free infomation.

Interviews from people high up in your industry can hold a lot of value. Ensure that you have the appropriate permissions prior to publishing the interviews, however, to avoid any legal repercussions. You can also turn your interviews into articles that can be submitted to E-zine directories. This will help drive traffic and sales to your site as well as boost your credibility.

Allowing users to put reviews on your website is an excellent Website marketing tool. Customer reviews can be very influential to prospective customers.

Try to regard Internet promotion as being a hobby rather than a job, particularly when you are just getting started. Do this for fun until the time comes when you know you can actually make a career out of it.

As you have learned, increasing your knowledge on Internet marketing can really take you far. Now that you have learned some new insights into this area, you are hopefully already having new visions and ideas to apply to your own online marketing efforts. Do not forget the advice here, and enjoy the rewards of your efforts.

Article Source

Thank you for reading this article!

Make it a great day!

Christina & Adele

Virtual Marketing Empire

Offer a home based business opportunity? Click here to get more exposure!


Where Do Web Directories Fit Into the Internet Picture?

directories

Web Directories serve many purposes, whether you are a consumer visiting the web directory to find a solution to your problem or a company wanting to gain exposure for your brand. Either way, the web directory helps to meet those objectives.

Web Search and Web Directories

Many times we refer to “Googling” something, performing an internet search with a tool like Google, Bing, or another search provider. There used to be quite a few search engines that were used regularly, like Alta Vista, Hot Bot, and others. For an interesting read, check out this article showing the search engine timeline.

Years ago, the directory that you wanted on your list was the Yahoo Directory.  Since then, other qualified web directories have joined the ranks.  The playing field has changed a bit, but the basic concepts have remained constant.

In web search, there is usually a box where you enter your query and “search the internet” for that word or phrase. The same type of process is used in site search. In the case of web directories, it is more of a browse and click process, drilling down from the main category to the desired web site or resource.

Quality Matters

A little over a decade ago, there used to be what was called FFA (“free for all”) pages. It could be that the intent was truly to share a resourceful link, and definitely that practice is not beneficial in SEO today (not sure that it was back then, really!). However, one could watch these FFA pages as people submitted their link and those same people repeated the submission process hundreds of times (filling the FFA page with their link alone). Those of us that considered the we “knew better” quickly realized that there was no long term benefit and these pages were spam pages that gave little ROI in the overall scope of link building.

I tell you that to give you an example of what would not be acceptable for the average marketer or consumer when it comes to web directories.  More specifically, spamming a directory would not be beneficial to the brand or the consumer.  Some of that is the responsibility of the web directory, to ensure that they are not spammed and to have technology in place to help alleviate that possibility and mitigate the risk.

quality matters

When looking for a web directory, quality matters. Do you really want to waste your time looking at junk links, dead links, or just overly-promotional sites that don’t deliver on the content?

Web Directories for the Business

Directories are not just there for the consumer of resources (personal or professional). They also present an opportunity for you to list your resourceful site. Check out “5 Key Benefits of Business Web Directories to understand some of these benefits.

There are SEO concerns, as well. For example, as mentioned above, you want to ensure that it is a quality directory, for the sake of your brand.  Also, vary the keywords that are used. As with the point about quality, you really only want to submit your site to quality web directories. You would not want to associate your site/link with spam directories. A great article on what to pull together for your listing is on the Growmap blog: “How to Use Local Business Directories to Increase Visibility and Sales.”

Here is a slideshare, by George Chavs,  listing some benefits of using web directories for your business:

Example of Web Directory That Meets the Criteria: Directory Journal

Directory Journal is a web directory that meets the criteria listed above, as a resource and as a directory that would be well worth adding to your business strategy. This directory is well established and has a focus on quality. There are a wide variety of categories to choose from, with the most popular categories showing up on the home page. Also, Directory Journal isn’t “just” a web directory, but also offers resources like webmaster tools (IP lookup, CSS sandbox, and more), as well articles on various topics, like an article, “5 Practical (and Fun) Ways to Use Trello” by yours truly (Deborah Anderson), and our very own Ann Smarty’s article, “How to Be Protected from Internet Scams.”

So, whether you are looking for something or looking to be found, web directories are worth adding to your list … to see if what they have to offer fits in your strategy.