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3 Strategies to Unlock YouTube’s Potential in 2015

The debate is officially over: YouTube is mainstream. With the allure of video and over a billion monthly users, the platform is where culture is born today. In 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and those billion unique visitors watch more than six billion hours of video every month.

With the new year upon us, now is the time to reflect on personal and professional achievements. If you’re a marketer that has not yet embraced YouTube — it’s not too late. With a billion people watching, the necessity of a YouTube strategy for brands is clear. You can no longer afford (literally) to carry over yesterday’s media thinking into yet another new year. What are you waiting for?

Related: Ignore Video and Miss Out on 69 Percent of Mobile Traffic

Here are three resolutions to unlock the potential for your brand on YouTube in 2015:

1. Become familiar with the “new celebrities.”

There are a variety of ways to react to the fact that today’s average 18 year old considers PewDiePie a bigger star than today’s Hollywood A-listers. YouTube personalities are the new celebrities. They have personal relationships with their audiences on a scale the world has never seen, and are more open to aligning with your brand in both tried-and-true and never-been-done-before ways.

In 2015, get to know and partner with this new generation of celebrities. They are entrepreneurial, collaborative and they reach your audiences at the speed of culture.

2. Reimagine your digital content (it’s not just repurposing TV).

Now is the time to think about creating content made for YouTube first. Television is amazing, but it’s a shotgun approach to connecting with your audiences. Repurposing TV spots and putting them on YouTube is a start, but it leaves tremendous value on the table that your brand should be claiming.

ZEFR data shows that custom content produced exclusively for the platform results in more than double the daily views and channel subscriptions compared to repurposed content. More than double — there’s some inspiration.

Related: How YouTube Megastar Connor Franta Is Channeling His Eclectic Passions Into Entrepreneurial Gold

3. Make YouTube a priority spend, not an afterthought.

Hope is not a strategy. YouTube drives brand performance, but like all media platforms, the key is to take it on its own terms and plan early — not afterwards.

Recognized media innovator Bonin Bough, vice president of Mondelez, said it best on a panel discussion at AdWeek with me last year. During the discussion of “Video Today: Where Culture for Brands is Born,” Bonin argued for fully engaged commitment to the platform, even comparing it to the historic transition from radio to television.

“If I came in [your office] in the ‘50s and asked you to advertise on TV, you’d be like, ‘Get out of my office because radio is really amazing,’” he said.

For most brands, Bonin would be right.

However, the brands and innovators that saw the power of TV first grabbed a huge competitive advantage, and some of those early movers are reaping the benefits of those decisions to this day. As marketers in a connected, global, social world, we are faced with an opportunity of the same scale.

It’s 2015, so the question is, who will seize it?

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Make it a great day!

VME

Want more exposure for your home based business opportunity?? find out more here: http://www.thesocialsheep.com


ADGRABBER MEMBER: DARREN DOUD intro: MOBE

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Introducing the Only Home Based Business Directory and Marketing Platform

Here at http://www.adgrabber.biz we are very proud to  announce our Members Business Opportunities. Today we are giving a shout out to Darren Doud .

AdGrabber.biz, wishes Darren much success in his ongoing and profitable business venture.  If you would like to message Darren..just click here

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My name is Darren Doud, I am an Internet Marketer, trying to go full time. I am an IT guy during the day and a High School football coach by night. I want to go full time in IM so I can focus more time on my family and football. I love doing IM and love to help people succeed in the IM industry.

I got into Online Home Based Business in 2013. I got into it because I knew there was a better way of making a living. There had to be a way to gain my time back. I am slowly seeing how I can accomplish this by being in a Online Home Based Business.

MOBE is short for My Online Business Empire and it’s online business that was developed by our friend Matt Lloyd.  It’s a high ticket affiliate sales program with built in traffic coaches, mentoring, sales teams, phone team, and MUCH more. You can earn 1k, 3k, 5k commissions with MOBE . It’s a revolutionary way of building a business online through the licensing model and duplication model – similar to a franchise model, you acquire the license to run the business which you then only need to duplicate success of other successful business owners by following the exact 21 steps system laid out in your training area. We’re so excited to have found MOBE and are looking for people to partner with us.

 MOBE

Benefits of My Top Tier Business:

  • Personal one-on-one coaching from one of the Top-Tier Business coaches (all who make 6 figures + a year).
  • A dedicated phone team to follow up and call your leads handling the selling for you.
  • Information products to show you exactly what you should be doing step by step to produce results.
  • A fully automated sales funnel- – – You just need to drive traffic!
  • Sell just 5 MOBE licenses a month and get a Mercedes paid for YOU!

The one thing I’ve seen over the years working with my coaching students and building my own online businesses is the fact that so many people struggle to make this business work.

The fact is it actually isn’t that hard, but……most people just don’t know where to start and end up suffering from information overload.

Click on this link to contact Darren Today!!!

 

Make it a great Day!!

 

Adele & Christina

Virtual Marketing Empire

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Get Listed NOW !!  in the Biggest Online Home Based Business Directory & Marketing Platform.

Click here!!

 


Adgrabber: Featuring Sharon Remeikis EZMobileAds.net

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AdGrabber

Introducing the Only Home Based Business Directory and Marketing Platform

Here at http://www.adgrabber.biz we are very proud to  announce our Members Business Opportunities. Today we are giving a shout out to Sharon Remeikis  of Maryland, New York.

AdGrabber.biz, wishes Sharon much success in her ongoing and profitable business venture.  If you would like to message Sharon..just click here.

Sharon Remeikis

Sharon

In 2011 Mrs. Remeikis founded EZMobileAds.net a National Internet Marketing Firm located in Baltimore, Maryland.
Mrs. Remeikis wanted to give back
to other small business owners in the community in offering local Internet Marketing Services. As a business owner herself, Mrs. Remeikis learned quickly the struggles that other business owners were having in their day to day operations in running a successful and knew she could help lessen the burden and offer quality Internet Marketing Services which include Search Engine Optimization, Local Search, Social Media, Web Design to mention a few services at
a more reasonable price than other companies that in some cases were charging twice as much for the very same service.
“You have to change with the current market conditions in order to attract potential clients while offering value and quality services at a more competitive price in order to be competitive.”
Feel free to contact EZMobileAds.Net if you would like to improve your overall bottom line. If we can help your business, we will.
Click here for more info and message  Sharon at ADGRABBER.

 

Sharon Remeikis

President
EZ Mobile ads
Taking Business to the Next Level
Make it a great day!!
Adele & Christina
Virtual Marketing Empire
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