Do-it-Yourself Internet Marketing Tools

Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of                        display advertising (including web banner advertising), and mobile advertising. -Wikipedia

See What’s Trending Now on Google
Let your V.B.S. rank high in search engine results with “Trending Now” topics.

Webmaster Tools
Get data, tools and diagnostics for a healthy, Google friendly site.

Google Analytics
Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.

Google Web Monitor

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Google Blog Search

Search Google data base for strictly blogs.

Click here to view a list of all Google Products.

Google Analytics Tip

Q, Do you need to create a new ID for each website/domain you have or can you use the same ID on all your sites?
A. You have to create a new tracking code for each website to get relevant analytical data from each of the websites. You can create multiple tracking codes in your Analytics account.

Global Web Traffic Estimates

Alexa is perhaps best known for the Alexa Rank – Their website ranking system which tracks over 30 million websites worldwide.


Tools and Metrics for Business Owners

Alexa helps small and medium sized businesses succeed on the web. Browser Extensions and Add-ons

Alexa’s Toolbar Creator is a free service that allows site owners to create browser add-ons that engage their audience and help drive traffic back to their website. Tens of thousands of companies have created toolbars using the Alexa Toolbar Creator. The Alexa Toolbar was one of the first browser extensions ever created in 1998 and has been downloaded by millions of people. You can view the slideshow below to learn how to boost your blog ratings.

Tools for Developers

We make many of our metrics available through web service API’s, so developers can include Alexa data and intelligence in their own products.

For more information about Alexa Products visit their site.

Search Engine Optimization

Online businesses have realized the need to use SEO techniques. However, with so many techniques available, most businesses end up being confused as to which ones to choose and which ones to leave out. Websites can easily remove this confusion by using SEO experts. They will know which techniques to use for each particular website. This way websites will be using search engine optimization effectively.

Here Are Some SEO Tips:

Be Committed and Patient:

Search engine optimization is not something you just do once and forget about. It has to be done regularly. This is because search engine algorithms change all the time so what worked for this year will definitely not work next year. Therefore SEO requires a long-term commitment and you also always have to keep yourself informed and updated with changes in all search engines criteria. Also remember that search engine optimization is not about instant gratification. With SEO it takes time before you can see results. This time is usually much longer with businesses that are small and are just starting out.

Be Informed

You need to stay informed and know a lot about search engine optimization. There are many web resources and books available that you can use to get the information you need.

Ask Questions

Ask a lot of questions before hiring an SEO company. It is your right to ask all these questions since you will be paying a lot of money for these services. Find out the kind of tactics that the companies use and ask for specifics. Also ask if there are any risks involved. Don’t depend on the information they give you only. You should also do your own research on the side about the companies you are thinking of using. Find out all you know before choosing the SEO company.

Have Web Analytics and Create A Great Website

Know your goals from the beginning. Having clear goals will help you to know what you are aiming for. Web analytics software can help you to track what is working for your website and what’s not. It is also important to make sure that you build a great website. This way you will end up on the first page results during searches. Also be very critical and honest. Honesty will help you to recognize what you are doing wrong in order to correct these problems.

Include a Site Map Page

Spiders can’t index pages that can’t be crawled so it is important to have a site map page. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This greatly helps websites that have a hard-to-crawl navigation menu. If your site is large you can easily make several site map pages. Remember to keep each one to less than 100 links, 75 links is just enough.

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What is Affiliate Marketing?  How to Profit From it? Why is it Important?

Learn from the Best-Selling Author of Rich Dad Books, Robert T. Kiyosaki.

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