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Add Value to Your Inbox with Email Marketing


Why Email Communication Is Important and Which Options Are Right For You


email marketing

Social media can be an effective tool to achieve this communication (and we’ve covered many different facets of it previously on this blog), but don’t forget the old, reliable standard bearer in Internet business communication – email marketing. It is arguably the most effective, most efficient, and most rewarding things your business can do online short of having a website.

Email marketing is simple – businesses collect email addresses from their customers or potential customers by asking them to opt-in to receive emails (businesses can buy email addresses from services, but it’s a shady practice and the engagement you’ll receive from those purchased emails is dramatically less than what you’ll get from organically cultivated addresses). You then send them a formatted email that can contain any sort of content that’s appropriate, and on a schedule that is also appropriate (we’ll get more into those later). So what are the top benefits of starting and carrying out an email marketing campaign? Glad you asked!

Benefits of Email Marketing

Increase Sales

Your business won’t succeed without money (duh), so it’s no surprise that the number one reason to start email marketing right away is to increase your revenue and sales. found that of all people who received some sort of email marketing message within the year, a whopping 44% of them made a purchase directly related to one of the messages they received. Think of how many customers you deal with in a given year. You can (very) conservatively estimate that of that number, you’ll be able to get 50% of their email addresses (you can increase that dramatically in a variety of ways, but we’ll save that for another blog entry). If your business has 500 customers a month, that’s 6,000 a year. Using the above estimates, that’s 3,000 email addresses gained, and 44% of 3,000 is 1,320. That’s 1,320 additional sales/transactions you would receive from a very basic, straightforward email marketing campaign – which is 22% of your total sales! Granted these are estimates, but you should immediately see the power that email marketing has. And while you will have to spend some time and possibly some cash on your email marketing campaign, we’ll leave you with this mind-blowing stat courtesy of Experian – for every $1 spent on email marketing, the return on investment (ROI) is a staggering $44.25.

Increase Brand Recognition and Improve Customer Relationships

Another way email marketing can help you increase revenue is by turning your one-off or irregular customers into loyal, repeat buyers. One of the most proven methods of doing this is by effectively telling your company and brand’s story. Blogs, interviews, and even advertisements can all help, but there is no more direct and proven method than email marketing. Many of your email messages sent out to your customers can (and should) be about in-store promotions, upcoming sales, and things that are directly related to transactions. But a little diversity is always a good thing – by sending the occasional informative message to your lists (such as pictures from a recent company barbecue, a birth announcement from you or one of your employees, a funny or noteworthy story from your company’s early days, etc.), you’ll be more clearly defining who you are and what your company is all about. Asking your customers to share with their similar stories or by otherwise getting them to engage with your content is also key in building a relationship with them. Once they have a better understanding of what you stand for, they are more likely to have an emotional attachment to your brand and much more likely to repeat as a customer.

Those are just a couple of reasons why email marketing works, but are arguably the biggest. But before jumping in headfirst, take a quick look at some best practices tips.

Best Practice Tips Of Email Marketing

  • DO Use an Engaging, Creative Subject Line

Keep it under 50 characters (20-30 is a good range to shoot for), but by all means be humorous, original, or otherwise attention grabbing (without using all caps, of course…that’s a big DON’T). Chadwick Martin Baily found that %64 of people chose to open an email based on its subject line alone…and be sure to personalize it with the customer’s first name using a script, if possible.

  • DO Feature Prominent Brand Recognition

Always include your company logo, and try to always keep it in the upper-left hand corner where it will be viewable on the majority of email client programs’ preview panes. Be sure to also have a URL embedded in the logo that clicks through to your home page.

  • DO Use Appealing Formatting

Nobody likes a wall of text in their email, so stick to short paragraphs. When designing your template and subsequent emails, try to avoid going wider than 600 pixels to get the entire content viewable for the majority of monitors and resolutions. And definitely include at LEAST one image, more if appropriate (and always have images with an embedded URL).

  • DO Email On Schedule

Don’t go overboard, but don’t forget to send on a regular basis. When first starting out, try once a week out and see how that goes…if you forget to send too often, your customers might forget you’re there

  • DON’T Go Crazy with Variety

You don’t want to be black and white with only text, but you also don’t want your messages to look like the lovechild between a rainbow and a kaleidoscope. Limit your font types and sizes to a maximum of three and any accompanying background colors (either in themes or borders) to three as well

  • DON’T Try to Hide Your Unsubscribe Link

It’s unethical and annoying, and if you’re following the above rules and the guidelines below, you probably won’t have to worry too terribly much about unsubscribes

  • DON’T Neglect Your Lists

Make the time to clean up your lists at least once a week. People change email addresses more often than you’d think – keep a folder of bouncebacks and unsubscribe notices and adjust accordingly. Most all email marketing programs/solutions allow you to create segments or lists of email addresses. Think of how best to organize your customers and continue to add and subtract users accordingly.

  • DON’T Send Just to Send

Although above we recommended sending once a week, that was only an example – if you think it will be tough for you and your business to have something worthwhile to say on a weekly basis, by all means cut that regular schedule down considerably. One of the best ways to get people to disengage and unsubscribe will be to regularly send out fluffy, nothing emails.

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Adele & Christina

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Duality Vs. Polarity

Duality Vs. Polarity




The one concept that above all others plagues human beings, and has done so for all of recorded history, is the concept of duality. It is a hidden enemy, created in wrong thought (relative consciousness), and fed by fear. It has divided the world of man and has been the instrument of more death and destruction than all the terms we commonly use to describe evil. And yet the people of the world, as a whole, continue trapped in the same belief pattern. What is this thing called duality? Virtually every Church and most of the religions of the world have propagated this idea in their doctrine. Why is it such a pervasive idea, and why has it attracted such a following?

Many of the precepts of Hermes Trismegistus, an ancient Master in Egypt, can be found within virtually every world religion. It is possible that misunderstanding of this ancient teaching, interwoven with doctrine, may have led to the belief in dualism. Even initiates of Hermetic teachings today write in such a way that can cause confusion. The Hermetic principle of Polarity is presented as all manifested things have two sides, two aspects, two poles, a pair of opposites with manifold degrees between the two extremes. This is a description of Polarity and not duality, but it is obvious how dualism can spring from an incomplete understanding. It is from the doctrine of Zoroastrianism that the universal struggle is described as the forces of evil against the forces of good is derived.

A clear understanding of three Hermetic Precepts might give you some clues as to how the fallacy of duality has been derived.

1) Correspondence … As above, so below; as below, so above.  To some people this meant two worlds, as opposed to many planes of the absolute unity of Universal Being.

2) Polarity… Everything is dual; everything has poles; everything has its pair of opposites; like and unlike are the same; opposites are identical in nature, but different in degree; extremes meet; all truths are but half truths; all paradoxes may be reconciled. The fact that all paradoxes may be reconciled clearly indicates that all paradoxes are a part of the whole.

3) Gender…Gender is in everything; everything has its masculine and feminine principles; Gender manifests on all planes. So we have multiple planes and the masculine and feminine principles are manifested in each and all are part of the whole.

The definition of Polarity which says, “Everything is dual” is taken to mean the world is dualistic. A closer look at each of these precepts and it is clear that while these poles and opposites are present they are present within the whole. Man sees forces on the other side where we go when we die. He wants to believe there are other planes but the experience of life and death chill him. He has a hard time reconciling life and death as just phases of the whole. For those who accept duality, the world is full of calamities that are thrown at them by evil forces, and how well they handle them determines whether they go to heaven or hell.

We hear people talk about how a city is racially polarized as if this in itself was proof of duality. In fact, the word polarity is proof of exactly the opposite of duality. Duality is a concept that states that there are two forces, good and evil, warring against each other. It is a lie the intellect has created, and we have accepted. There is only one power, and the other is created in our ignorance by the intellect and fed by our fear. When you say that a city is racially polarized, you are actually confirming the unity of humanity. There may be significant differences, culturally and economically, but polarity simply means the extreme points of one thing. If you have racial polarity all that is proved is that we are all human. The Universal Law is Absolute Unity. The perception is duality.

Most theology is dualistic in nature. Only a few Christian churches emphasize that there really is no competing power with God. The Unity Movement has made its statement of belief in the Absolute Unity of all the linchpin of its positive affirmations. Their affirmation is “There is only one power and presence in the universe, God the good omnipotent, the everywhere present Principle of Absolute Good”.  In virtually every other theology, the universe is a battleground between good and evil. On the one side we have the Almighty God who created the heavens and the earth, and on the other side we have Satan, a fallen angel who reaches for and has an equal power status on earth. In fact, he is depicted as having control of earth. The world turns, and the battle rages for the souls of men. Everything is defined in terms of good and evil.

To say that there is only one power and presence in the universe is not just a statement of adoration and praise to God. It is a statement of principle. It is a statement of the Universal Law of Absolute Unity. When we say this, we are confirming that there is no other power but God. We are in essence renouncing duality and the idea of a second power that can compete and war against God. We are recognizing and affirming that evil and satanic forces are a creation of the intellect and a perversion of the reality of Absolute Unity. One cannot deny that negative and fearful thinking is the cause of negative and fearful consequences. Why? Because all thought creates. Thought will create constructively or destructively, but it always creates. Our world, our lives are our creations. What people refer to as evil might more accurately be seen as the destructive results of fearful, negative and wrong thought. It comes from man’s intellect and creates the perceived barriers to God. It instills in man the belief that there is a separation from God, which has never existed. It cannot and could not be because God is in man and everywhere present. Absolute means ABSOLUTE. If God is omnipresent, he is everywhere. So what could be considered evil? It can only be our perception of separation from God. It has no reality in truth.

Even some of the more enlightened religious systems retain a lingering vestige of the thought that man has somehow been separated from God and must go through a process of purification or karmic learning in order to be reunited with God. The Catholic Church has its purgatory in which the last bits of sin and perdition are removed before man can return to God. Some metaphysical schools, while teaching the Universal Laws, have not been able to get past duality. At least one of these schools actually teaches that there is the Universal Law of Duality. We have those who talk about good karma and bad karma. They say that this bad karma has to be paid in order to go back to God. There is no such thing as good karma or bad karma. There is only karma or balance. One might call it bad karma because an experience is unpleasant. However, all experience is attracted because we need the learning experience. In our pain, we don’t recognize or appreciate the experience, but it is part of the Law of Balance and Equalization.

How do we know that duality is a false perception, and what do we do about it? We can know through the process of identifying and verifying the Universal Laws in our lives. We can know the fallacy because we can understand the Universal Law of Absolute Unity. We understand that to look for solutions, or to place blame outside of ourselves, is a useless exercise. We know there is only one power in the Universe, and it is everywhere present. What we have perceived as a separation from God is only a creation of the intellect. Even with all the evidence of order in nature, we have been able to see only chaos and destruction in the storm. We forget that it is a product of natural order. In our concept of spiritual things we have perceived God as out there somewhere and heaven as up there! What we have perceived as an evil force is a product of fear created and fed by the imagination of the intellect. The intellect/ego, left to its own devices, seeks to establish itself as separate from the whole. It will go to extraordinary extremes to protect itself and establish its own power.

The ego does not need the protection it seeks in separation. It doesn’t need the creation of a great world struggle between good and evil to give it meaning. It does not have to feel smarter, superior or to have been chosen as God’s elite to give it self-worth. It must recognize that it is its own worst enemy because it seeks to block itself from the all-powerful whole of which it is an indivisible part. As Emily Cady writes: All joy and strength and good spring up from a fountain within one’s own being, and if we only knew this truth, we should know that, because God in us is the fountain out of which springs all our good, nothing that anyone does or says or fails to do or say, can take away our joy and good. We must deny fear any of the power that springs from our imagination because the imagination will create constructively or destructively. It will create one way as easily as the other. We must deny the intellect the right to create the barrier. We must recognize polarity is found everywhere and in everything, but understand polarity to be parts of the whole. We must become fully aware that polarity and duality are not the same. The first is a fact of existence and the latter a mutant perversion that exists only as a perception of the intellect.

The Kabbalists (Mystic Judaism) say that the spiritual and physical came from the same substance and affirm that the apparent duality is really only a mistaken view of the universe, that in reality there is absolute unity. A barrier need not be physical, like a gate or fence, to be effective, declares David Sheinkin, author of Path of the Kabbalah. Men and women die every day because of the barriers erected from their beliefs. The commonly held worldview I refer to as duality contributes most to the barriers. The concepts of good versus evil and God versus Satan could be overcome with awareness of only one power existing in the universe and the concept of separateness from God as a perversion. Even what we call the spiritual dimension and the material dimension cannot truly be understood as duality because they exist in the same place at the same time. They are a part of the whole.

Duality is a perception of man, created by man and is derived from man’s own mistaken concept of his Being. The concept itself remains his greatest enemy because this ignorance of his real nature keeps him thinking that he has been separated from God. The good news from Jesus and other great masters was that God dwells in man. God is at hand within, and all power is available to each of us with the awareness of this presence. God has never left us, and we have never separated ourselves from God because it is not possible. What we have done through the intellect is put on blinders. We have always been with God and will always be with God. We experience in the body for purposes that only the I AM Consciousness knows. It is this consciousness that directs us, and not the relative conscious we know as our ego or intellect. Only human intellect/ego, with its free will, can even conceive the concept of separation from God. Man is the only entity that can come up with this idea! This separation from the Light of God is only in the imagination of the heart where the negative intellect, combined with emotion, strives in a darkness of its own making.


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Life Is About Evolution

Life Is About Evolution



If you truly want to be a person of influence you first have to embrace evolution. Wisdom will always let you know that fighting change is definitely a losing battle so it is imperative that you move towards being a more evolved enlightened human being. One of the great principle of life is stated this way; “Freedom and happiness are found in the flexibility and ease with which we move through change.”

If you truly want to transition or transform from someone who moves through life unconsciously to a person who becomes the wealthy individual who’s completely aware of and completely at ease with all things around him or her then you must embrace change. It doesn’t matter at all where you are from or what you’ve done in the past, you’re never trapped in any circumstance, relationship, cycle, or situation unless you say and/or believe you are. It’s always better to take each and everyday and treat it just as it is; a new day with new opportunities to do what’s right.

If you’re at a point in your life where you realize you’re going in the wrong direction which means you’re producing the wrong results then simply in most cases do the opposite of what you’re doing right now. Trust me this will make a world of difference and you’ll almost see small and/or big result quickly. I know this is easier said then done but when you add courage and persistent practice to your constant thought pattern that’s saying “it’s time to make the necessary changes” then I’m absolutely sure you’ll make great progress in living a more happy and fulfilled life.

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Ms. Susan Boyle: An Inspiring Story

Ms. Susan Boyle: An Inspiring Story


 susan Boyle

                                            Click here to watch her perform


By the time you read this, you probably heard of the inspiring life story of Susan Boyle. A 47-year old, unemployed, never been married (and never been kissed) woman from Scotland who elicited lots of praises and compliments not just from the three judges, but also from millions of people across the universe, thanks to YouTube.

Her inspiring story spread rapidly like wildfire and inspires others (especially underdogs and dark horses like her) to reach for your dreams no matter what. The Britain’s Got Talent contestant (by far the most popular these days), delivered a strong performance backed up with an even appropriate and inspirational song “ I Dreamed a Dream”  from Les Miserable s. I like watching that show, in the sense that Britain’s Got Talent is indeed about talent. It’s about talent through and through, despite your looks, and your age. And what I even like most about the inspiring story of Ms. Susan Boyle is that it’s as if she’s the epitome of dreaming and believing in your dreams and not putting an age limit to your dreams and goals. 

What makes this inspiring story so appealing to the masses, is the fact that we have a not-so-young dreamer dreaming to be a professional singer (wants to be as successful as Elaine Page at that!), when generally, dreaming is associated for the young and their promising future. But here, we have Susan Boyle to change the face of dreaming big and giving us her inspiring story. 

Truly, she’s not just a living example, but also a living inspiration as well! I know of other singing competitions that imposed age limits on their contestants. It’s good that Britain’s Got Talent never limits their contestants for a certain age bracket only. Why this allure about second chances and underdogs and dark horses? And why not? it just goes to show that all of us, at some moments in our lives, can relate to being underdogs, since we experienced what it feels like being an underdog ourselves. 

We want to inspired and strengthened after failure, rejection, and frustration. An inspiring story like Susan Boyle’s is just one strong validation and we felt justified that we can be like her. She’s also a real person (and not just any fictitious character) and she’s like one of us, living an ordinary life but who wants to have a better life. 

So, how who can resist this inspiring story? As we live our day to day struggle in our lives, we all need some bits of inspiration to make us smile, enlightened, hopeful and optimistic for our future. And we don’t need pretty faces, toned muscles, almost-perfect hair that light up our TV screens to make us inspired. 

On the contrary, it’s those flawed, ordinary-looking individuals which we can relate to that make us more humane and we can say, “If she can do it, I can too” !!  And I love that smiling aura of Ms. Boyle devoid of any arrogance or self-pity (unemployed, but still looking) when asked what she’s going to do onstage. 

She said, “I’m gonna wow the audience” , And boy, she did more than just that! She even received a standing ovation not just from the crowd, but also from the two judges.

Everybody’s got an inspiring story—what’s yours?


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How to Discover Your Life Purpose in About 20 Minutes


How to Discover Your Life Purpose in About 20 Minutes






How do you discover your real purpose in life? I’m not talking about your job, your daily responsibilities, or even your long-term goals. I mean the real reason why you’re here at all — the very reason you exist.

Perhaps you’re a rather nihilistic person who doesn’t believe you have a purpose and that life has no meaning. Doesn’t matter. Not believing that you have a purpose won’t prevent you from discovering it, just as a lack of belief in gravity won’t prevent you from tripping. All that a lack of belief will do is make it take longer, so if you’re one of those people, just change the number 20 in the title of this blog entry to 40 (or 60 if you’re really stubborn). Most likely though if you don’t believe you have a purpose, then you probably won’t believe what I’m saying anyway, but even so, what’s the risk of investing an hour just in case?

Here’s a story about Bruce Lee which sets the stage for this little exercise. A master martial artist asked Bruce to teach him everything Bruce knew about martial arts. Bruce held up two cups, both filled with liquid. “The first cup,” said Bruce, “represents all of your knowledge about martial arts. The second cup represents all of my knowledge about martial arts. If you want to fill your cup with my knowledge, you must first empty your cup of your knowledge.”

If you want to discover your true purpose in life, you must first empty your mind of all the false purposes you’ve been taught (including the idea that you may have no purpose at all).

So how to discover your purpose in life? While there are many ways to do this, some of them fairly involved, here is one of the simplest that anyone can do. The more open you are to this process, and the more you expect it to work, the faster it will work for you. But not being open to it or having doubts about it or thinking it’s an entirely idiotic and meaningless waste of time won’t prevent it from working as long as you stick with it — again, it will just take longer to converge.

Here’s what to do:

  1. Take out a blank sheet of paper or open up a word processor where you can type (I prefer the latter because it’s faster).
  2. Write at the top, “What is my true purpose in life?”
  3. Write an answer (any answer) that pops into your head. It doesn’t have to be a complete sentence. A short phrase is fine.
  4. Repeat step 3 until you write the answer that makes you cry. This is your purpose.

That’s it. It doesn’t matter if you’re a counselor or an engineer or a bodybuilder. To some people this exercise will make perfect sense. To others it will seem utterly stupid. Usually it takes 15-20 minutes to clear your head of all the clutter and the social conditioning about what you think your purpose in life is. The false answers will come from your mind and your memories. But when the true answer finally arrives, it will feel like it’s coming to you from a different source entirely.

For those who are very entrenched in low-awareness living, it will take a lot longer to get all the false answers out, possibly more than an hour. But if you persist, after 100 or 200 or maybe even 500 answers, you’ll be struck by the answer that causes you to surge with emotion, the answer that breaks you. If you’ve never done this, it may very well sound silly to you. So let it seem silly, and do it anyway.

As you go through this process, some of your answers will be very similar. You may even re-list previous answers. Then you might head off on a new tangent and generate 10-20 more answers along some other theme. And that’s fine. You can list whatever answer pops into your head as long as you just keep writing.

At some point during the process (typically after about 50-100 answers), you may want to quit and just can’t see it converging. You may feel the urge to get up and make an excuse to do something else. That’s normal. Push past this resistance, and just keep writing. The feeling of resistance will eventually pass.

You may also discover a few answers that seem to give you a mini-surge of emotion, but they don’t quite make you cry — they’re just a bit off. Highlight those answers as you go along, so you can come back to them to generate new permutations. Each reflects a piece of your purpose, but individually they aren’t complete. When you start getting these kinds of answers, it just means you’re getting warm. Keep going.

It’s important to do this alone and with no interruptions. If you’re a nihilist, then feel free to start with the answer, “I don’t have a purpose,” or “Life is meaningless,” and take it from there. If you keep at it, you’ll still eventually converge.

When I did this exercise, it took me about 25 minutes, and I reached my final answer at step 106. Partial pieces of the answer (mini-surges) appeared at steps 17, 39, and 53, and then the bulk of it fell into place and was refined through steps 100-106. I felt the feeling of resistance (wanting to get up and do something else, expecting the process to fail, feeling very impatient and even irritated) around steps 55-60. At step 80 I took a 2-minute break to close my eyes, relax, clear my mind, and to focus on the intention for the answer to come to me — this was helpful as the answers I received after this break began to have greater clarity.

Here was my final answer: to live consciously and courageously, to resonate with love and compassion, to awaken the great spirits within others, and to leave this world in peace.

When you find your own unique answer to the question of why you’re here, you will feel it resonate with you deeply. The words will seem to have a special energy to you, and you will feel that energy whenever you read them.

Discovering your purpose is the easy part. The hard part is keeping it with you on a daily basis and working on yourself to the point where you become that purpose.

If you’re inclined to ask why this little process works, just put that question aside until after you’ve successfully completed it. Once you’ve done that, you’ll probably have your own answer to why it works. Most likely if you ask 10 different people why this works (people who’ve successfully completed it), you’ll get 10 different answers, all filtered through their individual belief systems, and each will contain its own reflection of truth.

Obviously, this process won’t work if you quit before convergence. I’d guesstimate that 80-90% of people should achieve convergence in less than an hour. If you’re really entrenched in your beliefs and resistant to the process, maybe it will take you 5 sessions and 3 hours, but I suspect that such people will simply quit early (like within the first 15 minutes) or won’t even attempt it at all. But if you’re drawn to read this blog (and haven’t been inclined to ban it from your life yet), then it’s doubtful you fall into this group.

Give it a shot! At the very least, you’ll learn one of two things: your true purpose in life ;)

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