The Growing Popularity Of Internet Advertising

web advertisingInternet advertising is the newest great idea making a big splash and helping several people like you make millions! Try promoting what you have online and let the financial rewards start flowing in. There are those individuals who merely advertise and there those who wishes to advertise in order to gain.

The trick here is to know how to advertise for maximum gain and better results. So if you’re wondering how to advertise better, then there’s nothing better than optimizing the World Wide Web to pursue and reach out to one’s target market. Why Online Internet Advertising—-Why Not? Well, other people need to purchase stuff, and you need to sell it, it’s that simple.

Like in a market or a store, you display what you offer or your products to sell then wait for potential buyers. With online promotion, you get to display to millions of consumers just at one go. Take note that there are just too many out there who are searching and browsing for just what you have for them.

Does This Work– Of course! Internet is a medium that is vast and ever expanding and the reason for its growing popularity is the impact and power of its incredible results. Be it brand building or direct marketing, internet advertising is modifying all the rules of effective promotion for any service or products offered.

With more and still more people joining in the fray, internet promoting is stretching into the largest piece of the advertising cake. How Could Internet Advertising Help? To reach out to potential online clients or customers, you just require a little assistance from certain professionals. Here comes the tech-savvy and friendly online neighborhood guru the Internet advertising company.

Online promotion is all about reach and an Internet consultant in advertising sure knows how to reach a target with effective online promotional plan. With a host of promotional services in the Internet, these companies could aid in reaching out to wide and more focused consumers and buyers. These online services extend from mail campaigns, data mining to customized solutions that work for you.

Is Internet Advertising Costly? You might be surprised not at all! The good thing about this lies in the fact that it’s one of the least expensive ways in reaching out to clients! What even makes this type of innovation more appealing is that it is so effective. Effective online advertising has created tons and tons of millionaire’s success stories and the best thing about it? Well, yours can be one of them–that’s the powerful strength of the Internet working to your advantage’s reasonable, accessible and absolutely popular! Selecting the Right Internet Advertising.

Choosing the right online advertising is an art which contains compelling content, effective insight and a lot of common sense. Different businesses require different necessities and a track record of a company could go a long way in coming up with the right choice. With various online advertising agencies utilizing more tools in this kind of innovation, there’s only one way your business could go up, to online success!

Make it a great day!!!

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Christina & Adele

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Sneaky Secrets And Tips For Marketing Products And Services Online

Website marketing is the future of advertising, because it’s already a firmly established market that is here to stay. These tips can help you earn more profits.  

Internet marketing involves using available software and modern technology. Do not let your company fall behind with these technological advances; customers may get a negative perception of your company if you cannot keep up. Make sure that you are updated on new technologies, and your customers will respect your products and the decisions that you make.

You can improve your site’s PageRank through short-term promotions. You can also “buy” PageRank by getting deal sites and consumer news sites to link to your page. This is the same thing as selling something as a loss and making money off of it later.

Always think about different ways to advertise and market your website. You can use social networking, blog posts and even posters in area businesses to help advertise your site for little or no cost. There are a number of methods that you can use to attract visitors to your site. You just have to be creative.

The tag on your site can, and should, define you. The title of your website can determine how your customers perceive your business’s website. If your message is unclear or unappealing you will lose potential customers before they even view body of your site.

Find something that can serve as your niche and will give your site a unique quality. This will be great at driving lots of traffic towards your site when people go searching for this product. The increased visitor numbers not only get more eyes on your products, they also add legitimacy, which will increase your page ranking.

Create a FAQ section on your site in order to improve customer satisfaction. This will give your visitors immediate answers to their questions, which will make them more pleased with your site. The more your client will benefit, the greater the chances that they will complete a purchase for the things you offer.

Use captions under images. Search engines use captions to help determine if a site is relevant to a user’s search. Simply using keywords in the captions of all the images on your website will increase your ranking.

A good way to put yourself out there on the Internet is to try video marketing strategies. Use keywords in the descriptions and captions to increase the visibility of your website. A unique interesting title and picture is a good attention grabber for new clients.

Some webmasters forget that simplicity is best when it comes to website design. Most of the flashy tools like Microsoft Silverlight or Adobe Flash will be tempting, and also tend to be pushed by website designers. Good web designers consider that some visitors to their site will not have the most up to date technology. Functionality and readability are the most important elements of any website.

Providing proof to back up claims is very important. Offer concrete evidence; create videos of yourself demonstrating your products or the skills necessary to providing the services you offer for instance. This is a great illustration of why you should sell products you have actually used whenever possible.

A clean, easy format makes it easier for links to be seen. This will make it simpler for visitors to find the information they are seeking. If you have the links hidden or obscured, then people will not find them easily.

An important tip regarding Website marketing is to try to adjust your content and delivery of content in a way so that your customers get the impression that they are completely in control. This helps keep them away from spam. Let them know they have the option to participate and they will think more of you and your company.

Reward those that are frequent buyers. It is helpful in customer retention, and the appearance of generosity is positive for your company. People will talk to their friends about the promotional offers and gift cards you have been sending them.

The key to any Online marketing campaign is knowing what works and doesn’t work for your competition. If you have strong competitive intelligence, you can blow your competitors out of the water by changing your services to compete with them. To be successful in Affiliate marketing, this is essential.

Use high-quality images that give visitors a good idea of what kind of products you are selling. It is very useful for potential buyers to see your product in as much detail as possible, as this helps them to decide if they will place an order or not. Having a section where customers can upload their own photos of products is another great idea. Another effective way of using graphics is to show “before and after” images.

Submit the freebies on your website to free directories to get the word out. If you’re submitting an e-zine for free, submit it to different directories that cater to free e-zines. There are many resources to get free e-zines, e-books and other free infomation.

Interviews from people high up in your industry can hold a lot of value. Ensure that you have the appropriate permissions prior to publishing the interviews, however, to avoid any legal repercussions. You can also turn your interviews into articles that can be submitted to E-zine directories. This will help drive traffic and sales to your site as well as boost your credibility.

Allowing users to put reviews on your website is an excellent Website marketing tool. Customer reviews can be very influential to prospective customers.

Try to regard Internet promotion as being a hobby rather than a job, particularly when you are just getting started. Do this for fun until the time comes when you know you can actually make a career out of it.

As you have learned, increasing your knowledge on Internet marketing can really take you far. Now that you have learned some new insights into this area, you are hopefully already having new visions and ideas to apply to your own online marketing efforts. Do not forget the advice here, and enjoy the rewards of your efforts.

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Christina & Adele

Virtual Marketing Empire

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Establish Social Media Goals and Build Your Online Presence | Beginner’s Guide to Social Media | Wild Apricot Membership Knowledge Hub

Establish Social Media Goals and Build Your Online Presence | Beginner’s Guide to Social Media | Wild Apricot Membership Knowledge Hub.


Top 8 Mistakes to Avoid in Social Media Marketing

social media mistakes

Social media marketing is a great way to get leads and reach potential clients. That is, if you do it correctly. According to The State of Inbound 2014-2015 study conducted by Hubspot, 80% of respondents placed Social media along with other digital marketing channels as one of the most important sources of leads.

While it is very possible for you to succeed in social media, committing blunders can produce dire consequences for your business or brand. So you may want to keep in mind the following top mistakes that you need to avoid if you want to maximize this powerful medium for your business. Some of them you may be committing already without knowing about it.

1. Not listening to people

Social media expert Vinny La Varbera says that “the biggest (social media) mistake you can make is NOT listening to others.” Social media sites exist to promote conversations among people. For businesses, these sites present an opportunity to listen to your target audience. In other words, social media is a two-way street. Unfortunately, many business owners treat social media like a traditional marketing medium. That is, they dominate the communication process. Instead of listening to people, they pollute the networks with their messages.

You should keep in mind that your social media network includes your clients, potential partners and supporters. These are people whose opinion matter and who can help your business grow. Do you have to listen and follow everything that they say? Of course not. But you have to value their voices. You should pay particular attention to the things that your prospective clients are saying. Some of the things that they are saying may not be pleasant but that does not mean they won’t offer you anything. Most of the time, it is the negative things that can help your business more. If you want to know how to truly listen to people in social media, check out some of the most successful businesses and look at how they are using social media sites.

2. Not having a plan

Many business owners use social media for their businesses the way they use it for their personal lives. That is, they use it aimlessly. They post messages, links, photos and videos every now and then. They may even comment to the posts of their fans and followers. But their social media activities do not fall under a plan or strategy. This is big social media mistake and a big waste of time. Just like your other marketing efforts, your social media marketing efforts should fall under a plan that is consistent with the general objectives of your business. According to Digital Marketing Consultant Brett Relander, “clear objectives simplify planning and execution, as well as enabling you to measure results and track ROI.

Apart from having a social media plan or strategy, you should also have a system to measure the effectiveness of the plan. Doing so is the best way to make sure that you are not wasting resources on social media.

3. Not posting useful content

Content is king, even in social media. But this does not mean that you should post the same content type you use on other mediums such as Facebook or Pinteret. Therefore, it is important that you post appropriate content for different type of social sites. “Businesses can stay on message and keep a consistent digital voice while still allowing followers to feel personally connected, which in turn fosters more sharing and increased followers,” says social media expert Heather Smith.

When you post photos, for example, don’t just use photos that you use in your regular advertisements and other promotional mediums. Your followers can already see that in other places. It is better to give them an intimate look of your business or brand. Why not post behind the scenes photos of how you produce your products. You can even post photos of you and your staff having a good time. You must remember that social media is largely an informal medium. Posting too serious of a content in it may not be a good strategy. In social media, it is important that your followers feel a connection to your business or brand. This is why down-to-earth and is easy-to-relate-to posts work best in social media.

4. Not being transparent

As mentioned earlier, social media is all about making connections. This means that people following you in sites such as Facebook or Twitter is expecting some openness and transparency. When they visit your Facebook page, for example, they would expect to see more than the usual marketing and promotional images and posts. They take social media as an opportunity to get “close” to companies that they otherwise won’t have access to. So if you are not being transparent in social media, then you will be disappointing a lot of people and may lose followers in the process.

Do you have to post every single thing that is happening to your business? Of course not. But you need to provide people the sense that they are being welcomed into the inner life of your company. By doing so, you would be regarded as a company that is worthy of being trusted. Studies have shown that people are more inclined to support businesses whom they trust. For more insights on the issue of trust and social media, you should read Rob Petersen’s article.

5. Not being consistent

There are two ways to be inconsistent in social media. One is not being able to sustain a social media campaign and the other is not being consistent when it comes to the messages that you put out. It is easy to get started with a social media campaign. This is because working a new medium is always exciting. What is hard is to sustain that same level of excitement. This is why you see many companies start strong in social media sites, posting several times a week or even in a day. But as the weeks and the months go by, you notice their posts dwindling to just two or less every week. This is a big no-no because dropping out on a social media site can leave your followers feeling abandoned.

You should also be consistent when it comes to the messages that you post on social media sites. Kevin Claveria, who works as a social media marketing assistant, reminds us though that “consistency shouldn’t come at the price of flexibility. You should continue to experiment with different social media tactics, and you should consider re-evaluating your strategy once in a while.”

It is important to hire a particular person or team to handle social media marketing for you. Having different messages on social media can leave your followers feeling confused and alienated. The messages should always be tied to the core characteristics of your brand. If you sell apparel for kids, for example, then it is important to use a voice that is attractive to children.

6. Not focusing on one or a few social media site

Because of the number of social media sites around, it can be tempting to be in all of them. When it comes to social media marketing though, more is not necessarily better. You should still put more emphasis on quality over quantity. Mr. Relander’s advice is to “only choose the networks that have the most targeted prospects and the largest audiences.” There is a misconception that all social media sites is an ideal marketing medium for all types of businesses. While it is true that social media sites such as Facebook and Twitter are perfect for all types of businesses, there are some sites that work only for certain types of businesses. Instagram, for example, is ideal for business-to-consumer companies but not for business-to-business enterprises. Similarly Linkedin is a great B2B social sites but not necessarily good for the B2C businesses.

Being in many social media sites can also take up plenty of your company’s resources. Just to manage all those social media sites alone would take up so much of your company’s time. So instead of spreading your marketing efforts thin on many social media sites, the better thing to do would be to choose one or a few social media sites and then focus your efforts there. You may want to know how you can choose which sites to post to. You can go with popularity. You can also do some research to know where your target market is.

7. Not using Visuals

Between a post that has a photo in it and one that is all text, which do you think will people notice? It is a no-brainer right? Social media sites are visual mediums. This is because the Internet itself is a visual medium. In Twitter, for instance, Ms. Smith says that “Tweets that include an image have 200 percent more engagement than tweets without images.”So if you are not using images on your social media campaign, do not wonder why very few people are following or engaging with you. It does not matter how good your message is, if it does not attract the attention of people, then it will just be wasted.

You just need to know a few things before you post images online. First of all, use original images as much as possible. If you are using other people’s or company’s images, you should make sure that you have the permission to use them. Otherwise, you can get your business in trouble. You should also make sure that the images you will use is relevant to your brand and to your message.

8. Not linking social media to your other Web properties

While social media sites such as Facebook can serve as a stand-alone marketing medium, it would still work best if it is integrated with your other Internet properties. “Not connecting these accounts reduces the amount of reach each asset has separately,” says Ms. Smith. If you own a blog, for example then you should always syndicate your post on your profiles. And in your website or blog, you should include social media buttons to make it easier for people to “like” or share your contents and follow you on social media sites.

Your social media marketing should be a part of a bigger marketing plan or strategy. You should not treat is as an island. Stay clear of the mistakes above and for sure you will succeed with your social media campaign.

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Where Do Web Directories Fit Into the Internet Picture?

directories

Web Directories serve many purposes, whether you are a consumer visiting the web directory to find a solution to your problem or a company wanting to gain exposure for your brand. Either way, the web directory helps to meet those objectives.

Web Search and Web Directories

Many times we refer to “Googling” something, performing an internet search with a tool like Google, Bing, or another search provider. There used to be quite a few search engines that were used regularly, like Alta Vista, Hot Bot, and others. For an interesting read, check out this article showing the search engine timeline.

Years ago, the directory that you wanted on your list was the Yahoo Directory.  Since then, other qualified web directories have joined the ranks.  The playing field has changed a bit, but the basic concepts have remained constant.

In web search, there is usually a box where you enter your query and “search the internet” for that word or phrase. The same type of process is used in site search. In the case of web directories, it is more of a browse and click process, drilling down from the main category to the desired web site or resource.

Quality Matters

A little over a decade ago, there used to be what was called FFA (“free for all”) pages. It could be that the intent was truly to share a resourceful link, and definitely that practice is not beneficial in SEO today (not sure that it was back then, really!). However, one could watch these FFA pages as people submitted their link and those same people repeated the submission process hundreds of times (filling the FFA page with their link alone). Those of us that considered the we “knew better” quickly realized that there was no long term benefit and these pages were spam pages that gave little ROI in the overall scope of link building.

I tell you that to give you an example of what would not be acceptable for the average marketer or consumer when it comes to web directories.  More specifically, spamming a directory would not be beneficial to the brand or the consumer.  Some of that is the responsibility of the web directory, to ensure that they are not spammed and to have technology in place to help alleviate that possibility and mitigate the risk.

quality matters

When looking for a web directory, quality matters. Do you really want to waste your time looking at junk links, dead links, or just overly-promotional sites that don’t deliver on the content?

Web Directories for the Business

Directories are not just there for the consumer of resources (personal or professional). They also present an opportunity for you to list your resourceful site. Check out “5 Key Benefits of Business Web Directories to understand some of these benefits.

There are SEO concerns, as well. For example, as mentioned above, you want to ensure that it is a quality directory, for the sake of your brand.  Also, vary the keywords that are used. As with the point about quality, you really only want to submit your site to quality web directories. You would not want to associate your site/link with spam directories. A great article on what to pull together for your listing is on the Growmap blog: “How to Use Local Business Directories to Increase Visibility and Sales.”

Here is a slideshare, by George Chavs,  listing some benefits of using web directories for your business:

Example of Web Directory That Meets the Criteria: Directory Journal

Directory Journal is a web directory that meets the criteria listed above, as a resource and as a directory that would be well worth adding to your business strategy. This directory is well established and has a focus on quality. There are a wide variety of categories to choose from, with the most popular categories showing up on the home page. Also, Directory Journal isn’t “just” a web directory, but also offers resources like webmaster tools (IP lookup, CSS sandbox, and more), as well articles on various topics, like an article, “5 Practical (and Fun) Ways to Use Trello” by yours truly (Deborah Anderson), and our very own Ann Smarty’s article, “How to Be Protected from Internet Scams.”

So, whether you are looking for something or looking to be found, web directories are worth adding to your list … to see if what they have to offer fits in your strategy.


How to Start a Business Online -7 tried and true steps for attracting visitors to your site–and getting them to buy.

There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with e-mail.
  7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Step 1: Find a need and fill it

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

  • Visit online forums to see what questions people ask and what problems they’re trying to solve.
  • Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
  • Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.

Step 2: Write copy that sells

There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

  1. Arouse interest with a compelling headline.
  2. Describe the problem your product solves.
  3. Establish your credibility as a solver of this problem.
  4. Add testimonials from people who have used your product.
  5. Talk about the product and how it benefits the user.
  6. Make an offer.
  7. Make a strong guarantee.
  8. Create urgency.
  9. Ask for the sale.

Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Step 3: Design and build your website

Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:

  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy–no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

Step 4: Use search engines to drive targeted buyers to your site

Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Step 5: Establish an expert reputation for yourself

People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.

  • Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include “send to a friend” links on valuable content on your website.
  • Become an active expert in industry forums and social networking sites where your target market hangs out.

You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.

Step 6: Use the power of e-mail marketing to turn visitors into buyers.

When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them e-mail. That means:

  • You’re giving them something they’ve asked for.
  • You’re developing lifetime relationships with them.
  • The response is 100 percent measurable.
  • E-mail marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.

Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than e-mail for following up with those leads.

Step 7: Increase your income through back-end sales and upselling

One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and up selling to get them to buy again:

  • Offer products that complement their original purchase.
  • Send out electronic loyalty coupons they can redeem on their next visit.
  • Offer related products on your “Thank You” page after they purchase.

Reward your customers for their loyalty and they’ll become even more loyal.

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there’s a step you’re neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.

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