Here’s How Much Money the ALS Ice-Water Stunt Has Collected

More than $1 million was raised over the weekend

As people continue to dump ice on their heads, money continues to roll in. The ALS Association national office reported collecting $5.5 million in donations since July 29, compared with $32,00o in the same time period last year. Nearly 150,000 new donors have contributed.

Unless you live under a rock, you’ve seen the videos of people taking on the Ice Bucket Challenge, where, apparently in the name of awareness-raising about Lou Gehrig’s disease, people have been pouring buckets of ice water over their heads and then challenging others to do the same on social media. According to the ALS Association, the challenge has also resulted in lots of money, too.

 

 

 

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Adele & Christina

Virtual Marketing Empire

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