Why do you think so many marketers have a hard time cutting through the clutter and reaching more customers online? Take a guess before you read the next line because in a moment I’ll show you some data that might surprise you.
Do you think marketers struggle because they don’t have a social presence? Do you think it’s because their competitors are outranking them? Is it bad content? A poorly designed website?
Or what if it was something that very few marketers are even thinking about? Just take a guess at what the biggest obstacles are, and let’s see what the data says about how close you are…
Go to any authority website or magazine and look for an article on business growth. I bet you my shirt that 99% of them give marketing advice. Everyone seems to think it’s about marketing. Could this be why only 1% of 1% of small businesses ever grow? The data suggests that if you want to grow your business, you might need to look to the internet for more than just marketing.
For starters, did you know that (according to MediaPost), 45% of B2B businesses are now using some kind of automation software, but less than 20% of small businesses have started automation in their marketing? The study also found that small companies who use automation tools in their marketing are almost 50% MORE likely to report revenue growth.
Think about that one for a moment, are your competitors using automated marketing tools? Are you okay with them having something which you know will increase their sales? Meanwhile, are you trying to increase your sales by using out of date methods and technology?
So if you want to grow your business using the internet, marketing isn’t the only thing you need to consider. You also need the right technology.
That’s not that only paradigm buster either.
Depending on the stats you read, anywhere from 7 to 9 out of ten customers will consult online peer reviews before making a buying decision. Yet only 43% of B2B leaders believe their company could respond to a negative online review or post within 24 hours. More than 10% of companies stated that they don’t doanything to respond to negative comments (source: The Backup List).
Most marketers are obsessed with making sales, while customer service is viewed as an afterthought. But over a trillion dollars which are spent OFFLINE are spent by customers who claim that their decision was “web influenced.” (source: Forrester Research). What are those customers looking for?
Advertisements or peer reviews and high quality information? Do you think your customer service practices impact whether your customers leave positive or negative reviews online?
Finally, e-Strategy Trends, reported that while 76% of marketers believe they know what their customers want, only 34% have bothered to ask. Are you starting to see the trends here? Marketers are still applying the same “in your face” direct marketing tactics and thinking that’s the key to business growth.
But the internet has changed the way people make buying decisions. If you want to stand out today, you need to educate your prospective customers, not just market to them. You need to take great care of your existing customers and watch your online reputation like a hawk.
If you’re not doing this, you might be one of the 76% of marketers who assumes that they know what their customers want. If you’re ready to team up with a company who can increase your positive online reputation and your rankings, you need to call MSI right now. Don’t just assume you know what to do. If you’re not growing today, chances are you won’t start growing until something changes.
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