One of the main objectives in creating an attractive and interactive landing page for website visitors is to successfully convert them into loyal customers.
The same can be applied on Twitter. Social media marketers use good quality content, appealing visuals and other techniques to encourage users to follow and be part of their campaigns. It is essential to understand how Twitter users think and how demands in the market are created through information introduced to them.
How do you turn your regular Twitter followers into potential clients?
1. Provide an explanation
Aside from simply introducing activities and products on Twitter, provide thorough explanations and give the specifics on why they should avail. Show the relationship between your posts and field of expertise.
Although customers already have some ideas on the topic, it will help to provide more details which will also encourage longer conversations and bring new content and material. Take time to answer questions or break down the issue into smaller subtopics for the target audience to understand it better.
2. Keep it simple
Provide simple and easy solutions to the demands of social media users. Give them step-by-step instructions as necessary or provide options depending on their capacity and available resources. Make sophisticated issues simpler, which will invite more people to listen to your advice. It also gives the idea that you understand the issues well, which is why you can give convenient approaches and alternatives.
3. Create mystery or controversy
Some of the most engaging or retweeted posts usually involve a controversy or fresh news. People are more likely to engage and follow you on Twitter since they intend to know more and get regular updates.
Consider how the topics affect a particular community or audience then provide them with the details. You can convert Twitter users into loyal followers or clients by giving reliable and good quality content. Use creative words that are easy to read and immediately spark interest.
4. Choose a side
When talking about events, people, brands, etc, try to share your opinion by taking a positive or negative side. It creates more controversy as well as helps you determine which people are siding on your and which ones are taking the opposite view. Convert those who share the same views and opinions by sharing well-researched content and exchanging ideas.
5. Proper timing
Learn when to post or tweet based on the regular log in times of the target audience. You can better communicate with key users as well as engage in regular conversations with them if you schedule the dates properly. When launching hashtags or other Twitter activities, ensure that relevant users can participate to successfully convert them into loyal clients as well as bring in more potential followers.
Maintain your relationship with loyal clients and thank them for participating or availing of your offers. Provide an opportunity for them to share feedback about your campaigns and tweets. Respond accordingly and in a timely manner.
Understanding the habits and manner of thinking of the target audience will help you come up with specific content that they will be interested in.